Women'S Clothing Hooves Disease Must Be Steady.

According to the organizer, at Intertextile

Fashion, fashion

The exhibition area will present the "fast fashion" characteristics of women's fabrics to the whole world.

Among them: chemical fiber, knitted, jacquard women's fabric enterprises have increased by more than 30% in quantity; the number of exhibitors of embroidery lace fabric enterprises has continued to grow, but the growth rate has slowed down; the silk and artificial fur enterprises have begun to take shape through long-term cultivation.

Through analysis, it is found that the growth of women's fabric exhibitors coincides with the market changes and has the characteristics of "fast fashion".

In 2014, when the knitted products and jacquard products became popular, these two kinds of exhibitors increased significantly, while the embroidery lace fabric products were strongly influenced by the market growth trend of the previous two years, and this year the growth rate slowed down, which directly led to the slower growth rate of exhibitors.

"Intertextile spring and summer noodles accessories exhibition fashion women's fabric exhibition area is a mirror of the market, can quickly reflect the changes in the market situation."

Many of the companies interviewed expressed similar feelings.

Quick absorption is the reaction force.

This year, Intertextile Chun Xia surface accessories exhibition will be moved to the National Exhibition Center (Shanghai), yarn expo China International Textile yarn (Chun Xia) exhibition, CHIC China International Clothing and fashion fair, PH Value China International Knitting (Chun Xia) exposition is also the first time to appear in the spring exhibition in the form of CHIC, for the entire textile industry chain spring exhibition in the same place, women's fabric exhibitors praise.

Ru Hua, assistant manager of Zhejiang Rainbow Printing & Dyeing Co., Ltd. hopes to provide the company with the opportunity to communicate with the downstream enterprises face-to-face through the Intertextile spring and summer noodles accessories exhibition platform.

Jiangsu Guotai International Group China World Trade Center Limited by Share Ltd Development Department Wang Jie also has expectations, "no matter where, it is the most important."

Yan Huaying, general manager of Guangdong Jianye Textile Group Co., Ltd., said that since 2006, the company has participated in the Intertextile accessories exhibition. The exhibition is one of the most important marketing channels of Jianye textile.

The company has participated in the 6 fabric exhibition so far. Yang Zili, the fabric manager of the company, told reporters: "the fabric of women's clothing is changing very fast. We have to take an active part in the market competition, understand the market demand, adapt to the new normal development of the industry, and adjust the product structure in time, so as to develop new customers and consolidate old customers."

At this exhibition, the size of the Korean Pavilion will exceed 90 exhibitors. Mr. Yin Yongxiang, vice chairman of the Korean textile and Garment Association, organizer of the exhibition group, said: "the Korean Pavilion will provide all kinds of high-quality fabrics for buyers in the face of the international fashion trend and preferential prices, and can be used for ladies' formal wear, casual wear and sportswear."

Selection of new hoof disease should also be steady.

In the interview, women's fabric enterprises are more willing to speak with products, they choose the best in essence, and strive to make the products reach the market quickly and bring more authentic experience to customers.

In addition, many enterprises also said that in the process of fabric research and development, we should give full consideration to the actual needs of downstream customers and pay attention to production and marketing.

Jiangsu Guotai International Group China World Trade Center Limited by Share Ltd not only brings conventional knitted and woven fabrics, but also displays high count and High Density Jacquard shirt fabrics and denim jacquard fabrics.

Wang Jie, an enterprise development department, said to reporters: "this will bring cowboy jacquard fabric, including pure cotton, cotton, blended and other varieties, is the ideal choice for making personalized women's clothing."

The main products of Jianye textile are: weft knitted fine needle, weft / warp knitting needle, printed product, warp knitted net, knitted jacquard / dyed / dyed fabric, woven jacquard / dyed / dyed fabric,

Embroidery products, craft products and so on, basically covering all the product lines.

"This exhibition, we mainly recommend lace fabrics. Our lace products are unique in color and novel in shape. They can well meet the needs of small and medium garment brand customers and underwear customers for small batch, multi batch, quick delivery and fashion and diversity of lace fabrics, so that we can combine production and marketing."

Yan Huaying said.

Ronald Hall, managing director of a British exhibitor, confidently said: "the demand for high quality fabrics is increasing in the Chinese market, so we plan to achieve huge business growth in the future.

Chinese customers are paying more and more attention to product design, quality and traditional value. We have great advantages in this area to meet their needs.

Channel expansion is still very powerful.

Yang Zili, told the reporters that the style and texture of silk fabrics, especially the hand feel, can not be displayed by computers. Only by experiencing them can we feel their unique style.

"Despite the fact that companies are also conducting online marketing, the effect is relatively poor, so we still hope to bring more rapid and intuitive experience to customers through large-scale exhibitions such as the Shanghai fabric exhibition".

Rainbow Zhuang Ruhua also expressed a similar view: "the market competition is more and more intense. Now, apart from the traditional sales channels, we will open up some new channels this year, such as electricity providers.

At the same time, adjusting the proportion of internal and external sales and increasing the share of domestic sales is also the focus of the company's expansion this year. The Intertextile exhibition has played an irreplaceable role in this process.