Easy Management Of Clothing Store'S Winning Rule
One: shop to do those things well.
Dead work
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1, identify the objects that you are facing, that is, which level of people are selling things to you.
2, the analysis of competitors, the business situation of competitors, what are the characteristics, what are the deficiencies and how to locate them.
3, the estimation of passenger flow and the setting of business circle.
4, the search for goods in the channel, the beginning of the amount of goods do not need more, with a variety of small quantity, after a certain period of time, understand what kind of good sell more goods.
5, the style and price of incoming goods.
6, understand and pay attention to the latest trend.
7, good after-sales service.
8, treat others with sincerity.
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Two: how to deal with the sluggish business situation?
1, clothing store display must be unique.
Small shops have limited space and clothing stores have limited display. Therefore, in order to attract passers by to stop spending, they need to spend more time on the display of clothing stores.
How to manage a clothing store? It is best to change the clothing shop's refreshing feeling to improve the turnover rate of clothing stores.
2, create a sales atmosphere.
Popularity will attract customers to come to the house. When people are not patronizing, they should also organize clothing stores and adjust their layout from time to time.
Three: how to price clothing store products?
Price is the most sensitive topic for customers to buy products.
Generally speaking, people always want to spend more money to do more things. Many stores have lost a large number of customers because of the unreasonable price of their products.
So clothing pricing can be done by people's shopping psychology.
1.
Low penetration strategy
As a clothing store, no matter what pricing strategy is adopted, the ultimate goal of a clothing store is to make money, which requires that the price must be based on cost and cannot be sold below cost.
Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.
2, attract customers to buy their products in large quantities at low prices with profit and deficiency method, and at the same time, profit from related products.
Four: how to enhance the popularity of clothing stores?
To enhance the popularity of clothing stores, it is necessary to know what the target market is, who the target customers are, and which people to shop, which involves the location of stores.
It would be absurd if anyone would patronize clothing stores.
How to manage the clothing store? The product has the location of the product, and the store should have the location of the store.
How to manage the clothing store? We must combine the actual situation of the store to investigate the income status, consumption habits and purchase methods of the residents in the community, so as to determine the location of the store.
If the clothing store is located in the middle and low grade, it should be mainly in the middle and low grade clothing store, mainly facing the wage earners, students and migrant workers.
The main customers of MCH shops are married women. When considering ways to improve their popularity, they should focus on these people.
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