Teach You How To Abandon "Three Evil" And Achieve Zero Inventory.

When going public, what is the most important job of shopping guide? Hang up the edition, try out the old version, invite the old customers, and find the selling point. One thing is more important than these.

"This is so beautiful. When I get my salary, I'll buy one, too."

"This is really ugly. No ghost will buy it. I don't know why the boss has ordered so much."

So, eventually, they like to sell well, but they do not like to sell, so the shopping guide becomes more "confident" and thinks that their judgement ability is very strong.

There is an idea that I sell goods every day, and I certainly know what to sell better.

Because you like it, so when you push it with confidence, if you don't like it, even if you are very good at introducing goods and praising customers, the turnover rate is still very low.

The right concept: buying and selling is not the same. It can not be measured by selling standards.

Shopping guide is the most loathing animal in the world.

Once new models are listed, the old ones are easy to be pressed.

For example, in autumn, when the woolen coat is loaded, the thin coat will not move.

It is not the weather that is not suitable, but the shopping guide.

After a little cold weather, the thin coat passed the selling season.

Correct concept: sales should be based on sales cycle and wearing cycle, and should first push the old money and push the new model, so that the impression that the shop will give customers will always be new.

Shopping guide complaint

It is not good to sell, in fact, in my eyes, there is no difference between the broken code and the uniform code.

Because any individual of a customer needs only one code.

For example, for S code customers, there is no difference between full code and only S code.

Why is shopping guide only willing to push the price code? Because he does not need to remember, there is no "risk".

Correct idea: remember the remaining size of the broken code, first deduce the code.

If shopping guide abandons the above three "Vice",

It will always retain the optimal state, not only will the performance continue to be good, but the end of the season will be reduced to the lowest level, and even very easy to appear the result of zero inventory.

Related links:

Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers? After a large number of surveys, it is found that many clothing store guides are actually expelling customers every day.

The incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.