Mobile Operators Open Stores To Customers' Hands

The new era of community economy has arrived, and social media will continue to change the way of marketing products and the interaction between consumers and enterprises. The power of social media is strong, and it can rapidly strengthen or destroy the brand overnight, regardless of the individual or corporate image. All these depend on the mobile Internet. The mobile Internet makes the smaller space, the more revealing, the more interesting interest, the more timely sharing, and the more efficient link micro content. This content and behavior mode make the consumer culture centered on content, interest and social interaction, and break down more community culture subdivision. The expression and demand of individual cultural identity of different cultural groups become the foundation of the micro community business. We should focus on the small needs of community culture and the micro needs in our life. We should set up a community based on vertical and strong ties and cut it with specialized products and services, which will shape the large market of consumption.

The mobile Internet has brought more fragmentation time. In the 2014 year, double 11, Ali wireless terminal sales accounted for 45%, while at the peak of the morning, it even reached 70%, while at 2013 it was only 20%. according to Clothing business The sales data of flagship store in micro-blog revealed by Zhao Yingguang, founder of Han Du Yi house, in July 2014, showed that the average number of visitors to the PC terminal was 630 thousand, the average daily browsing volume was 1 million 320 thousand, the passenger price was 152 yuan, the turnover rate was 43.9%, while the average daily number of visitors on the wireless terminal was 282 thousand, the average daily browsing volume was 1 million 700 thousand, the passenger price was 142 yuan, and the turnover rate was 38.7%.

The comparison data shows that Mobile terminal Although the average daily visitor volume is still not as good as the PC terminal, its browsing volume is much larger than that of the PC terminal. This indicates that although the mobile terminal is dispersed, the number of consumers browsing and browsing time is more, and the mobile terminal shopping is becoming an important mode accepted by consumers. Research shows that PC ends Shopping More is purposeful and rational shopping behavior, while mobile terminals are more likely to cause impulse buying. In addition to the mobile terminal of shopping platform, APP micro shop and micro store are rising and surging. It is rumored that pocket Tong (now named Zan) is a platform to build WeChat mall on WeChat, and there are about twenty million existing micro shops.

The rise of mobile e-commerce is changing consumer behavior habits, but also has a certain impact on the traditional offline market. The fast and convenient mode of mobile e-commerce meets the consumer demand of today's consumers, which leads to a large number of consumers in the traditional offline market transfer to the mobile Internet e-commerce. Today, with the dominant position of consumers, the mobile Internet with huge potential consumer groups has become the most potential new market in the clothing industry. The acceleration of migration to the mobile terminal brings many new changes to the industry. Unlike the traffic economy in the age of PC, the mobile Internet era is a fan economy era. This poses challenges to enterprises how to grasp the rhythm and mode of PC shopping to mobile shopping transfer. The marketing changes, logistics changes, how to manage fans and how to use big data in the mobile era have become a problem for the electric business enterprises.