Putian Good Shoe Line Sells For 4 Seconds.

Taobao's "China made Putian shoes" campaign for the first time on-line test water, on the activities page, mayor of Putian Weng Yu Yao personally for the first on-line Luo Chi, playing, Si Weiqi, Voight and other 4 Putian brand endorsement, said Putian people should use beyond the international standards to make good Chinese shoes.

It is reported that the first batch of four brands on the line, "Voight" used all the sports shoes materials, were purchased in strict management of the designated factories, and then sent to Voight to invest tens of millions of quality inspection laboratories to accept friction, stretch, yellowing index and many other quality tests. a pair Basketball shoes The bottom of the ball, famous brand abroad. Folding resistance The test is 40 thousand times, and Voight's basketball shoes must pass the 60 thousand test. One of the makers of the new standard of vulcanized shoes is Song Wei, the chairman of Si Wei Qi, whose innovative glue technology has solved the problem of rubber vulcanization. Nike Guo Jingsuo, the former engineer, created the onemix brand. The materials used in his sneakers are shockproof, high elastic reeling sponges and sterilized carbon black spots. This kind of insole can not only deodorize, but also prevent beriberi.

Finally, according to the big data of Ali industry, 7 small shoes were carefully screened out by Taobao industry. According to the two sampling inspection of quality inspection department, they can be sold online.

In less than four days, the mayor of Putian, Weng Yuyao, played the video of shoes better than 500 thousand times. 7 shoes sold nearly 80 thousand pairs, and sold 4 pairs on average on the first day of 4 seconds. Among them, all the air cushioned shoes launched by the search engine sold more than 1.1 pairs in the first day, and the high rainbow canvas shoes of Si Wei Qi also sold over 1 pairs in 4 days. The color DIY customized shoes, which rely on local strong production and processing capabilities, attracted 18 thousand people to participate in the design and produced more than 1800 kinds of color combinations. According to incomplete statistics, in just 4 days, more than 10 million people are concerned about Putian's good shoes through Taobao, Juhuasuan and many other channels.

This makes Putian footwear manufacturers who have been lingering in the field of processing or developing original brand names to explore new directions. In Voight, chairman Cai Jinhui has planned to shift the focus of brand development from the line to the online. Voight group has obtained the national modified rubber invention patent foam material, and will also take the lead in the application of e-commerce products.

The activity was launched for second days, and it was less than two years after its establishment. In Putian, it became a focus of shoe industry circles. Guo Jing, chairman of the game, said, "after the start of the campaign, his phone was directly blown up. There are N distributors asking for online and offline distributors, and friends who take samples of their children's shoes to go directly to the office to see if they can become the series of children's shoes to be played. Most of them are local shoe companies to consult. Can Putian's own brands really go through the electronic commerce platform?

This situation also appeared in the Putian electricity supplier Association. In the Putian good shoe docking group established by Li Qidong, President of the electricity supplier Association, the original group members did not develop rapidly to more than 50 people to 10 people.

In April 2nd, when Ali staff arrived in Putian to follow up the activities, the shoes suppliers were queued up before the office of the local electricity suppliers association, and their own brand shoes were sent. Some shoe makers who have been rejected by shoe brands that are too similar to the internationally renowned brands have rushed back to the company to bring in a truly original shoe.