Guo Zengli Talking About The Innovative Function Of Shopping Center

The "2015 new business opportunities Summit Forum" sponsored by Chengdu Commercial Daily and UPARK City North superior product road co sponsored was held on the 7 floor of IFS international financial center, Chengdu.

Guo Zengli, director of China shopping center industry information center, takes the development and innovation of the new urban commercial complex as the theme to explain the investment strategy of the commercial real estate for Chengdu investors.

"A good retail channel or shopping center must be consumers like, retailers and tenants feel at ease, and owners and operators feel happy about the value of rentals growth."

Guo Zengli, who is known as "pioneer of China's commercial real estate research", began his wit at the beginning.

Guo Zengli believes that a successful commercial complex must ensure that the product of regional positioning, product planning, tenant combination to various services, to achieve complex product forms, blocks and shopping centers can be coordinated, sharing and interaction.

"The typical product planning of the urban complex aims at building a small urban environment with multiple functions."

Guo Zengli, based on the new town of openci, located in the port area of Tokyo, has not only the service facilities such as offices and shopping malls, but also cultural and entertainment facilities such as galleries, libraries, open-air performing squares, and so on.

Guo Zengli said,

To achieve synergy and interaction between multiple products such as shopping malls, hotels, office buildings, apartments, and urban public facilities, the synergy between shopping centers and commercial blocks will be carried out. "Uniform standards and unified planning should be carried out to form a" small city "which is complementary to all functions and product forms.

"The commercial real estate in the past strongly advocated the positioning thought of" tall and tall ", and paid more attention to leading and leading the life instead of meeting the needs of regional development.

Guo Zengli analysis said that the development of commercial real estate must be "marketable" and stressed the need to meet the needs of urban regional development.

The project includes not only grade A office buildings, star rated hotels, but also rich flagship commercial and super interactive communities, enabling consumers to eat and drink for a whole day in the north of the city.

On the first day of the development of the city's best quality product, it came into view of thousands of investors. It also reflected from the side that a successful commercial complex should be enjoyed by the public and be developed by the city.

At present, catering has become the main purpose of customers to patronize shopping centers.

The two-way attraction and two-way recognition of the catering brand have taken place; besides, children's business has become the main embodiment of shopping centers to emphasize family consumption.

Guo Zengli pointed out that under the tide of "Internet +", the three main channels of department stores, electricity suppliers and shopping centers showed the characteristics of parallel development. "In the next five years, the shopping center may completely subvert the existing pattern of garment channels, and the key is to effectively reduce the fixed costs of clothing enterprises entering shopping centers."

Guo Zengli believes that the pformation of shopping center will first return to the basic logic of shopping center. "Shopping mall" from emphasizing "business" to "real" to emphasize the "field", the complex will "have the things I want to buy, the places I want to go, and the services I want". The three demands are gathered together to become the functional development space of the innovative city with the integration of living, living, office and service.