Liu Da Ke Talks About The Connotative Development Of MICE Education

The so-called new normal economy usually refers to the relatively stable state of economic growth rate, economic structure, growth momentum and social risks in the process of changing the macro-economy from rapid growth to rapid growth.

Liu Dake believes that China's concept of a new normal is a wisdom and responsibility that dares to adjust to the situation, reflecting the courage and self-confidence of the government to face up to reality.

As an integral part of the whole society and economy, the Convention and exhibition industry will inevitably have its own "new normal" along with the emergence of the new normal of the whole national economy.

First of all, from the perspective of growth rate, the growth rate of the exhibition industry may be reduced from 15% to 5-6% in the past 10 years. Secondly, there may be a shift from the previous government led to the future market oriented; third, from the competitive situation.

It may be from the past competition between enterprises to government resources to enterprises.

Finally, from the perspective of growth momentum, there may be a shift from resource driven to future driven innovation.

Liu Dake believes that since the beginning of Chinese Convention and exhibition education in 2000, China's exhibition has been developing rapidly since ten years ago. At present, more than 80 colleges and universities have set up exhibition major, and nearly two hundred vocational colleges have set up relevant majors.

From the overall perspective, MICE education has achieved remarkable results over the past few years.

It is mainly embodied in the following five aspects: first, the basic echelon system of education is basically completed; at present, a complete academic system has been formed from specialist, undergraduate, postgraduate and doctoral students; and two, scientific research is basically completed, and has now been realized from the National Social Science Fund, the Humanities and social sciences fund of the Ministry of education, the provincial and ministerial level funds and the horizontal social service projects.

The three is that the curriculum and teaching material system are basically completed, and there are no teaching staff and no textbooks in the past ten years. Today, there are not only hundreds of exhibition materials published, but also some textbooks have been included in the national teaching materials series. Four, the construction of the teaching staff has basically been completed. At present, the scale of the National Exhibition teachers has been estimated to be over 1000, and a relatively stable teaching team has been formed. Five, the professional layout of universities has basically been completed. Due to the limitation of the market capacity, the overall scale of exhibition education has already met the needs of the development of the whole industry, and the expansion space of professional layout has been very limited.

Although China's Convention and exhibition education has made considerable progress, Professor Liu Dake also mentioned many puzzles in education at present.

Mainly reflected in the outstanding employment advantages of graduates, teachers' career path is not smooth, exhibition professional boundaries blurred, talent training lack of success path, academia and industry differences are obvious.

Liu Dake pointed out that there are many reasons for the formation of these problems. Among them, colleges and universities are following the market's "short-sighted behavior" in order to attract students. Teachers and teachers are trying to strive for educational resources to exaggerate the prospects of exhibition education, the false signals from the rapid growth of the exhibition industry to the society, the exaggeration of the employment prospect of the exhibition profession by the media and a few people, and the expectation difference between the University and the industry, which are the main reasons for these problems.

In order to better promote China

在新常态的内涵式发展，刘大可认为目前会展教育需要重点思考的四个根本：第一是为什么要搞会展教育?刘大可认为必须旗帜鲜明地提出会展教育要为会展行业健康发展培养人才的总体定位，他认为将会展学生培养成“啥都能干”的通才的理念是一种误区;第二是要弄清会展是一个学科还是一个行业?他认为会展本质上就是一个行业，这个行业可以用众多学科的知识来解释和分析，但其自身并不是一个独立的学科，至少不是一个基础性的学科;第三，关于会展教育是否需要一个全国性的统一标准，刘大可认为，不同学校、不同地区、不同类型的会展活动等有很多自己个性的东西，会展教育形成一些基础性的知识板块的共识是非常有必要的，但是要形成全国性的标准将面临非常大的困难;第四，对于会展教育是否存在地域差异?刘大可给出了肯定的答复，他认为从会展行业

See, some places are suitable for mice, some places are not suitable for mice, and mice education and local talent demand are closely combined to have more opportunities and future. Therefore, the exhibition education should have certain regional constraints.

Finally, Liu Dake put forward five suggestions for the Convention and exhibition education in the New Normal University: first, whether or not to initiate exhibition education must be carefully demonstrated; two, the goal of training talents for the exhibition industry should be clear and definite; three, the orientation and classification of different universities should be accurate; four, colleges and universities should start from the advantageous disciplines and market opportunities of the University, and build their own characteristics; five, teachers must be excellent; he especially emphasizes that teachers should have solid theoretical foundation and rich knowledge of exhibition industry. Besides, fluent foreign language level is very important for doing well in mice education.

Liu Dake believes that as a platform for commercial trade and information exchange, the development of MICE activities is closely related to the overall macroeconomic situation. The new normal of the Convention and exhibition industry is a natural extension of the new normal of the national economy in the exhibition area.