The American Clothing Market Once Again Played A Prosperous Symphony.

In April 16th, several US trade related bills, such as the AGOA African Growth and Opportunity Act, were sent to the house of Representatives and the Senate. This news has helped many American clothing, footwear and other retailers, because AGOA has the greatest benefit than textile and apparel industry. They said that these long-awaited trade agendas finally saw hope.

Policy, spring breeze, all inclusive industries

It is reported that the bill for the trial includes the trade promotion Authorization Act (TPA), the Trade Adjustment Assistance Act (TAA), and the updated trade preferences scheme, including the African Growth and Opportunity Act (AGOA). These bills are of great significance to the development of import and export trade of the textile and garment industry in the United States.

Juunita Dagen Duggan, President of the AAFA, said that TPA can promote the negotiations between the United States and the Asia Pacific and European Union countries, because the signing of TPA means that the US Congress will set the goal of trade negotiations for the government, and promises that once it reaches a trade agreement, it will vote directly on Juanita and make no changes to the content. It can be said that the adoption of TPA paved the way for subsequent trade plans, such as the African Growth and Opportunity Act and the GSP.

Juunita Dagen said: "we are confident that Congress will ratify these trade measures as soon as possible, which is very important for us textile and garment enterprises in the United States or overseas, and can effectively help them reduce import costs and promote them. Investment And import and export trade growth. "

Julia Hughes, President of the American fashion industry association, said: "TPA is very important for the trade development of the American fashion industry. Because TPA will prompt the Obama administration to reach the trans Pacific Strategic Economic Partnership Agreement (TPP), and TPP is the core support of the US fashion brands and retailers in the Asia Pacific region. American fashion industry The association has many members. They not only import products from all over the world, but also sell American fashion and other fashion products to the world. Textile and garment brands, retailers, importers and wholesalers are hopeful of passage of bills and the development of future industries.

Obvious increase in clothing consumption

The US market looks prosperous not just because of the government's opposition. Spin The support of garment industry is increasing, and its sales in the field of consumption are also good for the industry.

According to NPD, an American market research firm, sales in the US apparel market have increased by 2% over the past year, driven by sales growth in online shopping and smaller cities such as Orlando and Washington, D.C. As of February this year, the total sales volume of Orlando clothing increased by 23% compared with the same period in the previous year, while in Washington, D.C., it increased by 18%, while that in Feinikesi and Cleveland increased by 16%. But New York and Losangeles still occupy the largest share of the clothing sales market in the United States, 8% and 5% respectively.

Analysts said that the significant increase in sales was due to the fact that many retailers began to implement targeted product offerings and sales, providing more products that meet the needs of local consumers according to their consumption habits, rather than selling the same products across the country as usual.

In this regard, SINO New York is visited annually in the US market. fashion Group Co President Sophia Song (Sophia Song) deeply understand. She said: "the unique and local conditions have always been a major factor in the US market. The main reason is that the United States has a vast territory, and the eastern and Western cultures are quite different. In New York, fashionable colour It is black and white ash, and in Losangeles it prefers more colourful colors.

In addition, according to the US youth survey, the US youth market has a business opportunity of about 7000000000 dollars. Since the beginning of this year, the consumption power of young people on clothing products has been rising, and is optimistic about the future economic growth. According to the survey, the secrets of Nike, Ralph Lauren and Vitoria are the most popular clothing brands of American teenagers.

Overseas brands

What attracted us attention is that many international brands have also accelerated the pace of expansion in the US market. British brand Boboli said sales in the Asia Pacific region were lower last year, but the US market has surprised the brand. Recently, UNIQLO's interim financial report pointed out that UNIQLO will speed up its opening up in the US market. As of February 2015, the total number of stores in the United States was 39. But for the whole winter sales situation, UNIQLO overall performance is lower than expected, new store opening cost increased operation cost.

Even so, UNIQLO did not slow down the pace of the US market, but accelerated. The brand will open 3 stores in Seattle and Denver this autumn. Larry Meyer, the US regional chief executive, said that UNIQLO would also set up more retail outlets in the United States to meet the needs of consumers and tourists everywhere.

In response, Sophia said: "not only Japanese brands are concerned about the US market, but Chinese brands are also very concerned, which is why many Chinese companies want to go out now. At present, some brands have already established stores in the US market, and some brands have been selected by buyers to enter American department stores or boutiques. Sophia said, overall, China has not yet developed a particularly successful brand in the US market. Even JNBY, who has been developing in the US for three or four years, has never been profitable.

"Any powerful brand can not ignore the US market," she said. From JNBY, we can see that the brand has no intention of going home, even though it is not profitable, because the consumption potential of the United States is great. In addition, the development of Chinese brands in the United States is not only for sale, but also for seeking a sense of identity, telling people that Chinese design can be based on this land.