The Huge Potential Of The Garment Market Has Not Been Ignored.

When asked about the advice of young designers, Massimo Giorgetti can be summed up as two points: first, at least three strong works in the first quarter, and you will be finished after a season, so that you can grow.

When traditional luxury brands earn 70% or even 80% of their handbags and accessories, MSGM brands capture the clothing market.

MSGM launches about 500 items per quarter, priced at 50 euro -2000 euros.

"I have to balance the design and the price wisely, especially when we are manufacturing in Italy."

Giorgetti said, "if I use 40 Euro / brocade, I will design it succinctly. If I use 7 euro / cotton poplin, I will add some details."

The massive use of digital printing technology also ensures that there is a rich sense of design while reducing tailoring and sewing processes. This is a way to control costs.

Efforts are made to create a voice between the audience and their stores are usually opened in Carven,

Next to the brand like Acne.

In 2013, the first independent store was located in the Brera District of Milan instead of the traditional Golden Triangle district.

There are many ancient shops, art galleries and museums in the Brera area. "This is full of vigor and artistry, cooler than Golden Triangle, but not so crazy."

Massimo Giorgetti thinks this is

The only area that reflects brand spirit.

It is also a way to enhance the brand style by introducing the capsule series with the appropriate brand.

In December 2013, MSGM launched a T-shirt with the art and culture magazine ANEW. In January 2013, he launched the capsule series with the art magazine Toilet Paper, a pioneer known for its bravery, which has been sold in famous international buyer shops such as Colett, 10 Corso Como, and even Crawford, and has successfully linked the brand to contemporary art.

Finally, as a fashion designer, you'd better enjoy rock and roll.

Massimo Giorgetti is a good DJ. He likes underground music, and loves rock bands MGMT and The Strokes. So music has always been his inspiration.

Don't forget, love music, especially rock and roll music, seems to be the standard of every great designer.

As early as 1950s, Yves Saint Laurent designed the "beat" series for Dior, which started the rock music trend in the fashion industry. After decades, we saw Jean-Paul Gaultier designing stage costumes for Marilyn Manson, Mousika of Frida Giannini was Daivd Bowie, and Vivienne Vivienne was the head of the sex pistol band, and the outlet appeared.