Decathlon Set Up Shop Speed Increased Three Times The Bottom

115! Finally, the number of shopping malls in Decathlon China was fixed on the figure at the end of 2014.

With the continuous entry of Harbin, Jiangmen, Anshan and Chongqing at the end of the year,

With the confidence of hundreds of millions of people and the start of the western development layout, Decathlon suddenly raised the target of shopping malls in 2015 from 150 to 180, while Decathlon maintained 10 to 20 stores a year. This time the original shop speed was raised three times at a time. Where did Decathlon get the best breath?

It is reported that since the first shopping mall was opened in Shanghai, China in 2003, Decathlon has been improving and innovating constantly in the shopping mall mode in order to better develop in China.

From the demand for single family buildings in Europe, the opening of shops to rental properties, and the cooperation with well-known commercial real estate developers and sports bureaus of all over the country, Decathlon has taken one step at a time.

In various modes, Decathlon's Decathlon sMall, the Decathlon shopping center project, will be vigorously developed in 2015.

The standard Decathlon sMall area is about 1500 meters, although the area is smaller than half of the standard Decathlon mall, but it can retain most sports items, and provide consumers with as many options as possible.

This new mode will be stationed in the central business district of various cities in the future, facilitating the public to arrive by public pport, and the business center will be equipped with plenty of parking lots to facilitate self driving people. This is also consistent with Decathlon's insistence.

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With the development of economy, urban residents pay more and more attention to investment in sports and health.

The way of attracting customers by entertainment and catering is changing slowly. The unique shopping mode of Decathlon coincides with this pformation. People's experience shopping and rich sports theme activities are enough to attract customers.

According to the insiders, Decathlon's shopping mode brought about the purpose of consumption passenger flow, virtually reached the expansion of the business center passenger flow.

Decathlon staff: shopping center is an important way of life for the public nowadays, so Decathlon is very optimistic about the future of sports goods stores in shopping centers.

At present, this mode has been opened in many cities in recent years, including Hefei, Shanghai, Harbin, Yantai and Jiangmen.

The success of this model has also brought more confidence to the French headquarters in developing the Chinese market.

At the same time, in September this year, the State Council's information on the upgrading and reform of the sports industry and the newly released football campaign will become a policy message for compulsory courses for Chinese students, all of which will herald the outbreak of a vibrant mass sports market.

The promotion and service of the mass movement is the purpose that the French enterprise has not changed so far.

This time, Decathlon is ready to meet this challenge and opportunity.