Brand Penetration Tactics For Children'S Shoes In The Morning: O2O Community Service Is A New Force.

Since 2005, China's economy has growled all the way, and the economic strength of the country and family has been greatly improved. With the 80 and post-90s generation of young people, the pursuit of quality of life has gradually matured, and the market for children's shoes has accumulated a lot, and has entered a stage of rapid development.

Among them, along with the rapid expansion of online marketing, the reconstruction of children's shoes market war has played a key role.

It is in this interlocking competition that it has brand appeal and product quality.

In the morning, the brand of children's shoes won the competition victory, highlighted the tight encirclement of the market, and penetrated the marketing service system to every corner of the consumer. This is the great secret of the rise of the children's shoe brand in the morning.

In the morning, brand is a well-known brand in the industry of children's shoes.

Always on the front end.

In recent years, O2O, as the buzzword in the innovation of business models, has become the weight of brand names.

In order to occupy a place in the new pattern of children's shoes industry in the early days, the brand of children's shoes has already taken the lead in the morning. The first Chinese children's shoes O2O community service experience chain has been set up, which has become the new direction for the next stage of the development of children's shoes brand in the next stage.

In the morning, one of the main points of the O2O model of children's shoes is to pay attention to "experience" and seamless connection between online and offline.

In the morning, O2O community service experiences chain products, services, disinfection and experience. In terms of products, the leading industry design team in the morning has a high reputation in the aspect of children's shoes fashion, and more than 2000 new products are developed every year.

Cover

Sports, outdoor, baby, leather shoes, campus style.

In terms of marketing, a marketing team integrating sales, marketing, channel management and promotion has been established in the morning, and 20 provinces and cities covering the whole country have been established.

Network, and provide support to retailers across the country in commodities, logistics, promotion, promotion and display.

Conform to the trend of the times, open up the O2O line performance offline mode. The store has the right to divide the community franchise and the surrounding area. There is no goods in the store. It can be placed on the IPad online, free of charge, so that the children will buy the shoes (accessories) that they like.

To fancy

This brand of meat and children will win the battlefield by starting from the brand and optimizing the brand awareness in the morning.