How Does Customer'S "Sales Exhaustion" Break?

Double 11 has just passed, the footwear business has achieved remarkable results. However, after the big rush, the original discount will inevitably fall into a period of weakness.

And for consumers, it will also suffer from the "promotion fatigue".

The occurrence of promotional sequelae does not mean the death of sales promotion. This is a signal, especially after the big promotion, such as the rate of entering shops and the decline of paction rate.

The customer said, "why is there no activity?"

Strategy: don't panic, calm down and answer.

I'm sorry, shoe shop activities are over, but we have to maintain brand integrity, say 3 days to 3 days, you can do Vip, we fold up or fold, or you can choose two price adjustment products, the price is still equivalent to the activity price.

Prove that this customer, do not know that we have activities before, guide only explain the advantages of the brand can be, there is no need to say nothing, our activities just ended.

After the end of the event, the shoes will be sold more frequently.

Shop staff do not complain, unified according to the situation of store sales, centrally and accurately fill the goods, do not move a pair of double, the branch commodity department, immediately start the seasonal order commodity zoning and fill once, this is the key work! One minute can not wait.

After the end of the activity, there will naturally be a period of weak consumption. The store manager and shop assistant should be mentally prepared, as well as rivals. Therefore, they should be optimistic and confident.

When customers have "

"How can it be broken?

A shoe store has launched a "beauty shoe show" way to give free experience to certain promotional products.

Consumers who buy a certain number of shoes in the month can get a certificate of "American shoe gift". They will receive free XX shoes (next month). If you introduce 2 eligible consumers to our store to receive the "beauty shoes" coupons and experience them, you can get the next month's shoe coupons free.

It is a bold innovation to carry out the operation of "shoe donation".

First, the consumption of footwear next month will be avoided to a certain extent.

Second, the recommended customers can receive the voucher next month. This is a way of "customer to customer", which greatly increases the number of new customers.

A shoe store planned a news event called "picking up customers: a $200 opinion": you can get 200 yuan coupons (full XX) if you put forward reasonable opinions (about goods, display, service).

During the week of activity, the seller posted the opinion of the customer in the store and corrected it within a period of time.

For a while, the store was bustling with more than a hundred opinions.

The local TV station also followed the report because of the sales promotion policy and the hot sales.

"Collecting and picking customers" is the innovation of reverse marketing thinking.

On the one hand, it attracts a lot.

On the other hand, the store is prepared ahead of time to predict the customers' opinions and prepare for them. 200 yuan coupons are restricted to use vouchers.

As a result, this activity is a typical occasion to take advantage of the situation. The media and consumers skillfully use the media and consumers to make a large-scale free advertising for the store, improve the influence of the store, display the management and progress of the store through the "opinion correction card", strengthen the sense of responsibility of the staff, and improve the trust of the consumers to the store.

After last year's Changsha pedestrian street, in 2015, Nanning Q also carefully planned a brand campaign of "fashion parade and men's knelt service": more than a dozen 187CM tall men dressed in black suits, wearing dark sunglasses and carrying purple handbags, walked high in elegant and cool posture.

And constantly in the shop interaction, kneeling service to help test shoes.

The value of the explosion attracted the passers-by's follow and exclamations, which made the consumers' eyes full.

This is a successful change.

Promotional activities.

On the one hand, it breaks the traditional thinking and brings new shopping experience to consumers.

On the other hand, it explains the women's desire for fashion through the male perspective, and the marketing of women's shoes promotes the image of the brand in the eyes of consumers.

There is no permanent peak season, and no permanent off-season! Promotions need continuous innovation, upgrading from content, form and process, combined with the actual situation, so that the marketing effect is more significant.

And in the off-season, we need to concentrate on practicing inner strength: golden area, window display, 30 seconds to take the speed of shoes, Vip care visit, enter the shop to see five people's diligence principle, salesmen practice sales skills.