When It Comes To Suits, It'S Hard For You To Bypass Armani.

In the 2015 Forbes rich list, Giorgio Armani ranked 174th in 7 billion 600 million dollars (48 billion 580 million yuan).

Until now, he is still the CEO and creative director and sole shareholder of Armani group.

However, he has never disclosed his hand to the group after 100 years.

Since Sergio Galeotti died in 1985, he was obsessed with brand business without any offspring.

There is only one nephew at the moment, and two nieces are helping to do business in the company.

Armani spokesman said CEO had never interviewed any potential buyers.

However, for those who have to decide for themselves even small things such as hotel lighting installation, no future planning is unlikely.

"Although I did not expect to achieve such an achievement at the age of 80, the fact is before us, and we can not work forever."

In the interview with BoF (Fashion Business Review), Armani said: "the future feasible ways of operation include selling to large groups, and I withdraw from it. The company is listed, supervised by a strong and talented director, or a foundation is established."

Unlike today's designer of the birth and teenage fame of the family, such as Alexander Wang, who owns his own brand at 21, he was born in Piacenza, a small town in northern Italy.

It was only 41 years old that he was able to create his own brand.

Before that, his life plan was to become a doctor.

Until 1957, Armani suddenly decided to change the runway and found a window display in La Rinascente, Milan department store.

There, he accepted the initial fashion enlightenment and training, and then pferred to be a buyer.

With the encouragement of his business and life partner Sergio Galeotti, the Giorgio Armani brand was set up in 1975.

Nowadays, when it comes to suits, it is difficult to bypass Armani.

Under his pen, the boundaries between men's and women's clothing are no longer clear-cut. Men have contracted soft coats, and women can become strong by wearing shoulder pads.

The designer admitted that

It's a tailored menswear.

The women who enter the workplace wear the waist above the rugby players, and the lower part is a tight short skirt. The Power Suit is born.

This style of painting was enlarged to the extreme in the Hollywood movie "American Gigolo", and the suit of Richard Gil Richard Gere became the object that young people were trying to imitate.

Since then, Armani has also fulfilled his childhood dream of making costumes for films.

In 1980, the American dancer, to the wolf in Wall Street, the clothing of Leonardo Dicaprio (Leonardo DiCaprio), Armani has become a resident designer in the film industry.

His clients are everywhere in politics and the red carpet, and even the hottest pop Lady Gaga.

He has won over 30 clothing awards in the world in 14 years, including the American Apparel Association Global Designer Award and the international wool logo award.

Back to fashion itself, his faith is an eternal classic.

"Nowadays, a large part of fashion is dedicated to instigate its current enthusiasm and focus on how to make it far beyond its own capacity, so you will be puzzled.

Have I forgotten that fashion is something to wear? I have always told my team that if something has never been developed and designed by a designer, then there must be a reason for it.

He has spoken publicly about his understanding of fashion many times.

In an interview with BoF this year, Armani said more plainly: "if your fashions are not related to the world we live in, they will be meaningless."

Looking back at his designs over the past 40 years, there are few works that are ridiculous or overprinted.

Between market demand and classic elegance, Armani's sense of propriety is excellent.

The secondary line products are usually cheaper because of industrial production, but they are sold at a high price because they are sold under the luxury aura because they have greatly increased the sales and profits of the brand.

However, not every copy sub line brand will succeed.

In recent years, fashion brands, led by Dolce & Gabbana, Marc Jacobs and Burberry, have recovered the brand of the sub line, and the confusion of their faces is the main reason.

Armani explains: "Emporio Armani, Collezioni, Priv e are tested in time, and each of them has a complete brand story, style and pricing.

For me, the system is running well and there is no need to make any changes. "

On the one hand, the brand can be lowered by developing the sub line brand, while Armani extends the product area to enable consumers to enter the domain of the product through new products.

In 2014, the profit of Giorgio Armani group before the interest, tax, depreciation and amortization was 507 million euros (about 3 billion 530 million yuan) profit, an increase of 5.7% compared with the same period last year, sales rose 16% compared to the same period last year, 2 billion 540 million euros (about 17 billion 710 million yuan).