The Days In The Retail Industry Are Hard To Remember, But The Days When "Lying Can Count Money" Can Only Be Recalled.

Affected by the overall economic environment and changes in consumption habits, the good days of the fashion retailing industry "lying and counting money" are gone forever, and they need to face the enormous challenges brought by changes in consumer demand and consumption patterns.

A few days ago, information released by WWD, a well-known media in the fashion industry, showed that its tracking of 100 fashion listed companies found that in the past 12 months, about 52 enterprises had fallen in performance, and only 48 had maintained growth.

Of the 52 fallen fashion companies, 35 are experiencing more than 20% of their asset devaluation.

The main reasons include the failure to judge the fashion trend, the market share deprived by competitors, the high-level reorganization, the adverse effects of a strong dollar and the pformation of customer consumption patterns, which directly affect the company's performance and stock market capitalization.

The Iconix group, the 35 Brand American brand management company, owns Candies, Peanut and Ed Hardy, sells for about $6.93 per share, down 82% from a year ago.

Vince group, which sells clothing and shoes, dropped to $5.83 per share, or 80%.

Bon-Ton mall limited fell to $2.21 per share, or 68%, while other companies with significant declines included AVON, which fell to $3.99 per share, or 58%, and the men's closet fell more than 55%, at $20.31 per share.

Prada listed in Hongkong is considered to be one of the worst performing luxury goods groups in the past two years. The group will release its three quarter earnings in mid December. It is believed that since August, it has suffered a double blow from the Chinese stock market crash and the weakness of the US market, as well as its continued weakness in the Hong Kong and Macao markets in the Greater China market.

Luxury goods

The direct response to the downturn is to discount prices and close stores.

This year, luxury brands such as Chanel, Dior, Prada and Gucci have had a wave of price cuts or discount promotions.

In recent days, Prada has started selling sales in Hongkong nearly one month ahead of time.

More than ever, many classic styles have also been included in the discount.

And it is said that there is no time limit for the price reduction until all the goods are cleared.

The pressure on the luxury goods industry is evident.

In addition to LV and Chanel's two major brands, the value of other luxury goods declined significantly in 2015, according to the annual BrandZ report of the world's most valuable brand research conducted by Millward Brown, a global market consultancy.

The total value of the ten luxury brands totaled $105 billion, down 6%, and shrunk by 7 billion 600 million dollars.

The BrandZ report believes that the decline in value of luxury brands is mainly due to declining performance.

Several big

The group has not performed well in its important Asia Pacific market.

The three quarterly report released by Kai Yun group showed that although the group's total revenue rose by 12%, sales in Asia Pacific and North America fell by 12% and 7% respectively.

Its brand Gucci fell 0.4% in the third quarter, and sales in China were still weak. Sales in Hongkong and Macao deteriorated.

The group published its annual report for the 2015 fiscal year from April 1, 2014 to March 31, 2015, and its net profit fell by 35.4% for the first time. Its performance was the first zero growth in six years. The sales volume of the Asia Pacific region in mainland China and Hongkong was 1 billion 70 million euros, up 12% from the same period last year.