At Present, The Textile Industry Is Facing Two Direct Challenges.
How to effectively integrate resources, innovate business models, link upstream and downstream, seize the trend of consumption, lead the consumption trend, and achieve pformation and upgrading, for professionals
market
And industrial agglomeration is particularly important and urgent.
At the macro policy level, the central authorities put forward four comprehensive strategic plans, insisting that development is the first priority and implementing the development concept of innovation, coordination, green, openness and sharing.
Country
The 13th Five-year
The development plan puts forward that we should persist in demand leading and supply innovation, improve the quality and efficiency of supply, activate and release effective demand, form a highly efficient cycle of interaction between consumption and investment, demand upgrading and supply upgrading, and enhance the development of new kinetic energy.
At present, steady growth and upgrading is the focus of the industry.
China made 2025 strategy and
Internet plus
The action plan also put forward higher requirements for the development of the industry.
In terms of market demand, personalized consumption needs to be met urgently, and the short board of rural and poor population needs to be filled urgently.
In the process of urbanization and new industrialization, one hundred million rural residents will be converted into urban residents in 13th Five-Year. In 2015, the clothing consumption of urban residents (1705 yuan / person) is considered to be three times the gap of rural residents (574 yuan / person). Only this one will form 160 billion yuan of clothing to eliminate Fei Zengliang. In 2015, the per capita clothing consumption expenditure is 1164 yuan, according to the average annual growth rate of 6.5%, the improvement of people's living standard in 2020 will bring about an increase of 660 billion yuan in total clothing consumption.
At the level of industry development, the textile industry is facing two direct challenges. On the one hand, it comes from changes in the market environment and the weakening of market demand. On the one hand, it comes from the increase of costs (paction costs, taxes and fees, labor, land, funds, energy, logistics and exchange rate and other enterprises' production cost is eight higher).
The deeper challenge is that China's textile industry has experienced many years of rapid development, and the investment driven and export oriented development mode dominated by comparative advantage and late development advantage is difficult to sustain. The textile industry must enter a new stage of market orientation, structural adjustment, innovation driven and green development, and need to find new kinetic energy for the development of the industry.
Focusing on the task of "three down, one reduction and one subsidy" proposed by the central economic work conference, the textile industry's steady growth, structural adjustment, pformation and upgrading, reducing production and efficiency have become the key work. The "special action plan for improving consumer goods supply (2016-2018)" has been drafted. The basic principles of innovation driven, market oriented, classified guidance and coordinated development are put forward in four aspects. The strategy is to increase varieties, improve quality and create brand three products. First, increase varieties to meet diversified needs; two, improve quality and adapt to consumption upgrading; three, create brands to achieve China's creation.
Innovation and development should be the fundamental driving force for the pformation and upgrading of the textile industry. It can meet consumer demand, optimize the cost structure and promote sustainable development through technological innovation, cultural creativity, management innovation, business model innovation and supply chain collaborative innovation.
More specifically, cost control and quality management are the foundation, product design and business mode are the guarantee, consumption safety and environmental friendliness are responsibilities, consumption orientation and life style are the objectives.
The specialized market of textile and clothing is a new force in the market economy with Chinese characteristics. It is a special economic carrier that combines social welfare and industrial value together. It plays an important and irreplaceable role in the development of local economy and industry.
The rise and development of the professional market will lead to the rapid rise of local manufacturing, commerce, pportation, catering services, finance and insurance industries.
Four important trends should be emphasized: social development brings about changes in consumption patterns, changes in production patterns brought about by technological development, changes in marketing methods brought about by the Internet era, and changes in the pace of development brought about by capital strength.
As a professional market for textile, clothing, which serves the society, economy and consumption, there should be a new trend in this trend: to integrate the consumption trend to guide the trend, to rely on technological innovation to lead innovation, to expand the marketing interface, to promote marketing, to pry capital and to have capital for development.
For the professional market, the essence of the traditional mode and the modern mode of competition should not be the competition between selling more and selling more. It is not just a contest between good selling and selling well. The successful modern professional market mode, while detonating consumption, should fulfill the value realization in accordance with the function that social benefits and industrial values are highly integrated.
How to take advantage of the situation? In 13th Five-Year, the development plan put forward that we should integrate the public entrepreneurship and innovation into all sectors of the field, encourage all kinds of subjects to develop new technologies, new products, new formats and new models, build a new service platform for innovation and innovation, encourage the development of low-cost, convenient and open service platforms for the public, service small and medium enterprises, create a number of double creation demonstration bases and cities, comprehensively promote the crowdsourcing and crowdsourcing, and expand the docking channels of market resources, social needs and entrepreneurial innovation relying on the Internet; accelerate the innovation of Internet based business mode, service mode, management mode, supply chain and logistics chain, and foster the Internet + ecosystem, and form a new pattern of networked collaborative division of labor.
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As an extension of the textile industry chain, the professional market should respond to the development needs and policy guidance of the industry and build its core soft power.
In recent years, the fifth generation professional market, which integrates cluster procurement, commodity display, e-commerce and intelligent logistics, has begun to emerge. It is a comprehensive service platform based on specialized market.
China Textile Joint International Trade City, on the one hand, maximizes the integration of resources. On the other hand, it integrates innovative planning into business philosophy and explores the business and marketing mode, the full format management mode and the full business mode.
The fifth generation professional market mode of the intelligent trade zone and the intelligent trade network has upgraded the market players from single developer and operator mode to business service providers and market partners. This is a fundamental pformation and upgrading, a subversion of the traditional wholesale mode, and a beneficial practice in the process of professional market development and pformation.
As a commercial city with a history of more than 1400 years, Jimo has been prospering in business. The Sino Textile International Trade City as an important part of the two city strategy of the Jimo municipal government has undoubtedly added vitality to the innovation and development of the Millennium commercial city.
On the one hand, the close integration of traditional commerce and electricity providers can help more wholesalers to successfully start businesses, lead merchants to successfully pform, and cultivate more Internet users, so that the industrial layout is more reasonable, and the distribution of formats is more mature.
At the same time, we should combine production innovation with service innovation to better optimize the production process of manufacturing industry, improve the business mode of manufacturing industry, meet the needs of individuation, reduce the cost level, and promote the pformation and upgrading of the traditional mode while increasing the number of jobs.
In the process of the joint development of China Textile Joint International Trade City and Jimo regional economy, the government, industry and enterprises are in good interaction and collaborative innovation to jointly promote entrepreneurship, career and great cause, so as to realize the rise of regional economy.
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