Hengda Will Bring A New "Shoemaking Revolution".

We should use a large number of technical personnel as support to make the world famous. Made in China "Upgrading to" quality manufacturing ". The times call for " Craftsman spirit "Boost" quality manufacturing "and achieve brilliant" China dream ". Li Keqiang

"Hengda filial piety" has been found in the CCTV discovery channel. It is only 4 days away from the CCTV - the discovery of the "quality" column, "Hengda filial footprints". In August 1, 2016, when the Chinese people's liberation army launched the 89th anniversary army, it will also honor the landing of CCTV- discovery channel, bringing a new "culture, technology and health". Shoemaking Revolution.

CCTV- discovery travel channel quality column

Industry 2025, every enterprise is exploring a new way of development. The CCTV- discovery travel channel "quality" column, the first domestic enterprise documentary documentary column, recorded the brand story of China's economic development and quality of life in the past 30 years with camera language. It records the persistence of every business in the business and the innovation in quality. Each column will go deep into an enterprise, take the real enterprise as the material of creation, from the angle of "product quality", explore the business intelligence and business philosophy of the enterprise, convey the feelings, values and social responsibility of the enterprise, and enhance the awareness of the real responsible enterprises and conscience products, provide inspiration for their enterprises, provide consumers with choices and set benchmarks for the industry.

The sustainable development of any brand is based on the "quality" of excellence. It is based on the "craftsman spirit" that is carefully crafted. It is also the establishment of the "social responsibility" of "morality first, righteousness and profit". Nowadays, Hengda is not only a brand enterprise, but also an enterprise with profound cultural connotation and cultural value. It is also a dedicated enterprise dedicated to social dedication. 　

Dan Yuping, deputy general manager of Hengda, interviewed by quality column.

Since its establishment, Hengda has been walking along the path of industrial innovation and leading the development of the industry. In recent years, Hengda has worked with professional associations and specialized hospitals to further research and develop advanced technology and health, use modern science and technology resources, inherit the wisdom of the ancients, combine traditional technology with science and technology, research from medicine to ergonomics and gait, constantly tap the deep needs of consumers, take the lead in achieving market breakthroughs, and create a new mode of "culture + health + technology".

In late May 2016, CCTV discovered the tour quality column group, entered the hunt for the hunt, and conducted a thematic filming for a week. During the filming process, the staff of the quality column group focused on recording the origin, research and development, production and other aspects of filial shoes. Using camera lens to record the story behind the filial shoes, filial piety shoes are the founder of filial shoes. After Dan Yuping slipped and slipped from his mother's shoes and changed his knee pain, he used his 30 years of shoemaking experience to develop an old and middle-aged functional footwear specially developed for his mother. Since its appearance in 2013, it has sent thousands of elderly people across the country to health, and is well received by parents and children. After filming Gao Zhenkun, director of the column group, he sincerely praised: "filial piety" achieves Hengda.

As the old saying goes, "half of the Analects of Confucius" governs the world, Hengda manages the enterprise with a filial piety. This film will be premiered on the discovery channel 18:15-18:30 of CCTV on August 1st (Monday), and the 6:45-7:00 will be rebroadcast the next day. The film will be hosted by Li Yufei, the host of CCTV2 economic half-hour, with a unique perspective and a detailed account of Hon's filial piety culture, quality innovation and social responsibility.