The Korean Brand Bear Will Be Paid By The Chinese Company, Wenger.

After entering the Chinese market in 2004, Teenie Weenie developed rapidly.

According to the latest credit rating report issued by Zhong Xin Zheng, as of March this year, Teenie Weenie occupies 1463 stores, and is in the clothing and love Group China company.

Brand occupies the highest proportion.

Teenie Weenie was also able to sell a price of 5 billion 700 million yuan.

With the money,

The group can ease debt and lower the pressure on credit rating downgrades.

Meanwhile, according to foreign media reports, due to the sale of an important piece of clothing and love business in China, the listing plan was eventually cancelled as the main business of China.

Sell for debt

It announced that it would acquire the Teenie Weenie brand and the related assets and business of E-Land Fashion Hong Kong Limited (clothing and fashion Limited Hong Kong Company) in cash.

The clothing and love group said in South Korea that vicknus will have Teenie Weenie trademark and management rights in China, including design and business organizations.

But Teenie Weenie trademark and management rights in South Korea, Hongkong, China and Taiwan still belong to the clothing and love group.

The business is expected to be completed by the end of 2016, and the group will first split Teenie Weenie's China business.

In the early days of June, CICC and China International Capital Co held a pre competition bid, when 10 companies were involved, and only 5 candidates were selected for consultations.

The paction of up to 5 billion 700 million yuan (1 trillion won, 869 million US dollars) will help ease the debt pressure of the clothing and love group.

Over the past few years, the group has been stranded in the debt consolidation problem due to the large sum of money borrowed from the group.

NICE credit rating lowered the credit rating of clothing world and clothing Retail in August 22nd from BBB+ to BBB. It will also release the results of regular credit evaluation on the clothing and love group, and the credit rating or drop will drop again.

According to koreaherald reports from South Korean media, the clothing and love group disclosed that as of the end of 2015, there were 5 trillion and 500 billion won debt and short-term debt reached 3 trillion and 200 billion won.

Termination of listing

Data show that as a wholly-owned subsidiary of Yi Nian China, Yi Nian Shanghai achieved a total revenue of 6 billion 99 million yuan in 2015, of which two Teenie Weenie and E-land brands accounted for 34.42% and 21.91% of the company's main business revenue respectively.

In 2016 1-3, the total revenue of the company was 1 billion 637 million yuan.

With the sale of Teenie Weenie brand, the road of listing of clothes and love in China has come to an end.

Koreaherald reports that some negotiations on clothing and love China Pre-IPO have been cancelled.

It is reported that the clothing and love group plans to split its business in Hong Kong in the two quarter.

The application has been submitted to the Hong Kong stock exchange, and it is to be listed in the form of red chip.

However, there is a turning point.

According to reports, as the market is not good, and by the Korean trade union sniping, Yi Nian Fashion China Holdings Limited (00749.HK, hereinafter referred to as Yi Nian China) finally decided to postpone the listing.

First, let's take a look at the structure of Yi Nian China's shareholding as at March 2016.

According to the announcement of Yi Nian China, according to the reaction of investors to the global sale and the current market conditions, the company and its controlling shareholder, Eland World Limited, failed to reach agreement on the selling price with the underwriters. Therefore, the underwriters are known at present and their decisions will not be sold globally according to the original timetable prescribed in the prospectus.

It is reported that Yi Nian China sells HK $496 million 300 thousand 3.8-5.8 shares, raising HK $1 billion 886 million ~28.79 billion to expand its business.

The company originally planned to make a price in May 8, 2008 and went public in May 16th.

In May 7, 2008, a group of former Korean Eland World workers protested at the Hongkong stock exchange when they were released in Hong Kong.

The South Korean workers accused the company of killing nearly 1000 employees in South Korea and suppressed trade union members.

Since then, until December 2014, Zhang Zairong, general manager of the Hongkong group, revealed that the parent company had not given up the plan to split the mainland business to Hong Kong and was still waiting for the opportunity.

However, the sale of the Teenie Weenie means that the road of 8 years of listing in China has finally come to an end.

TW brand no longer

Teenie Weenie, one of the most popular clothing brands of the student era, was not sold well.

As one of the most recognizable brands in E-Land of Korea clothing group, Teenie Weenie has conquered the young people market with "bear" image.

But in recent years, fast fashion, domestic and foreign brands, especially Korean products have poured into China. Teenie Weenie has been gradually contained in the increasingly fierce competition.

According to the data disclosed by Yi Nian Shanghai, the total business revenue and profitability of the company have declined since 2015.

The market position of clothing and love is constantly squeezed in the middle and high price market, and the sales discount to the main brands is increased, and the sales channels such as the electronic business platform are expanded.

2013 -2016 March main business and gross profit margin of clothing and love

There are many famous brands in clothing and love.