Blonde Rabbi Participates In The Asia Pacific International Fund For Women And Children Industry

With the continuous development of China's economy, the improvement of residents' purchasing power will also lay a foundation for families to increase the consumption of infant and young consumer goods.

Native babies

Brand blonde Rabbi recently announced that it intends to invest 225 million yuan in a bid to subscribe to the Asia Pacific International Baby and baby industry fund share through its subsidiary, Rabbi mother infant (Hongkong) Limited.

The scale of the fund is RMB 1 billion yuan, GP is J3Capital, and is managed by professionals in the mother infant industry and industrial fund operation.

The fund's investment orientation is mainly in the Asia Pacific and Europe and the United States, including high-quality baby and child assets, including, but not limited to, maternal and infant projects in consumer goods, education, health care, film and television entertainment and so on.

Insiders said in an interview with reporters that under the background of the current overall economic situation is still in a weak position, terminal demand is weak and consumption is sluggish.

Blonde Rabbi as the main consumer of maternal and child, the main source of income from product sales, and therefore affected by terminal consumption.

China Daily reported 1-6 months in 2016.

The total business revenue reached 163 million yuan, down 5.55% from 173 million yuan in the same period last year, and realized operating profit of 37 million yuan, down 13.93% compared with 44 million yuan in the same period last year, achieving a total profit of 39 million yuan, a 10.81% decrease compared with 43 million yuan in the same period last year, and achieved a net profit of 29 million yuan attributable to shareholders of listed companies.

For the overseas investment of the blonde Rabbi, Xiong Li, a Southwest Securities analyst, believes that the move can bring the overseas high-quality brands and services into the domestic market with the help of the industrial resources of their overseas teams, and expand the category in the horizontal direction.

The cluster will optimize the product structure mainly based on clothes and cotton products, or introduce pregnant products, children's cars, food and many other products. The products will be driven by high frequency products with high frequency and high frequency.

In addition, blonde Rabbi may also broaden the sales radius through channel cooperation. In addition to existing franchised stores, products can also be sold in the channels of partners, such as selling products in the venues such as parent child entertainment, early childhood education, etc., or selling products on some online platforms, etc., so as to form effective synergies of channels and improve the rate of consumer repeat purchase and conversion.

In this interview, reporters learned that at present, sales channels for infant and young consumer goods in China include department store counters, brand stores, large supermarkets, maternal and child supplies stores, and network sales.

In the channel distribution of infant consumer goods, the main types of channels are relatively evenly distributed.

Department stores and brand stores are the main shopping channels, followed by maternal and child supplies stores and Internet sales. Other sales channels have not yet become mainstream.

Xiong Li, a Southwest Securities analyst, said that in the past 1985-1990 years, the peak rate of fertility in China has reached 2.33%. At present, these people are entering the peak period of pregnancy, and the baby boom is superimposed on the two child policy. It is expected that 2016-19 years will usher in a small peak of birth.

In the next few years, the contribution of the two child policy will increase to 150 billion yuan, and the dividend policy is very obvious.

It is worth noting that the parents of these 85 groups have greatly improved the quality of their products. So in recent years, the permeability of Hai Tao milk powder, complementary food, bottle, baby carriage, safety seat and other products has been greatly improved, and the consumption upgrading trend is obvious.

The prediction from Frost&Sullivan shows that with the continuous development of China's economy, the per capita disposable income of urban residents is increasing, and the increase of residents' purchasing power will also lay a foundation for families to increase the consumption of infant and young consumer goods.

The upgrading of children's clothing market in China is mainly due to the change of children's clothing consumption habits under 4+2+1 family structure and the increasing concern about product quality. Consumers' sensitivity to price has become lower.

The choice of children's clothing is not limited to practical needs. The new generation of parents gradually reduce their children's habit of wearing old clothes, and are more willing to buy new clothes for their children and pay a premium.

Therefore, under the promotion of the dual promotion of consumption and consumption, the overall expansion trend of infant consumer goods market will continue. It is estimated that the market capacity of infant clothing and daily necessities will continue to expand in the 2012-2016 years, and will reach 375 billion 500 million yuan in 2016.

Xiong Li said that blonde Rabbi invested in overseas funds, effectively locked up overseas high-quality assets, laying a solid foundation for deeper cooperation in the late stage, but also showed its in-depth thinking on the future direction of development in the strategic layout.