Nike Launches New Concept Running Shoes That Can Challenge The Two Hour Marathon.

Can humans run a complete marathon in two hours? At least

and

It is hoped that this goal can be achieved this year.

According to the world clothing and shoe net, Nike recently launched the new concept running shoes Nike Zoom Vaporfly Elite, which can challenge the two hour marathon.

This is tailored for the marathon elite.

With 3D knitting technology, the shoe upper uses a special carbon fiber material in the sole, which is only 1/3 of the traditional vinyl acetate material, but it can increase the springback by 13%.

Nike said that these technological innovations could bring about 4% improvement in the performance of the marathon.

In December 2016, Nike announced that it was working with a group of athletes and scientists, hoping to break the world record of the whole horse to 2 hours in 2017.

Nike named the plan "two hours" (Breaking2), and invited the half marathon record to maintain Kerzesenne Tadese (Zersenay Tadese), two Boston marathon gold medals won by Kerlelisa Desisa (Lelisa Desisa), the Olympic Games and the world medals double medal Erud Kipjoge (Eliud Kipchoge) as the first trial participants of Nike Zoom Vaporfly Elite, and completed the marathon test in a closed training field in Italy.

The two - hour run of a 42.195 - kilometer marathon is considered to be the limit of human beings.

At present, the internationally recognized whole marathon is the best result of 2 hours, 2 minutes and 57 seconds, created by Kenya's Denis Kimeto (Dennis Kimetto) in the Berlin marathon in 2014.

Although this Zoom Vaporfly Elite has no plans to sell through retail channels, Nike will launch the same series of Nike Zoom Vaporfly 4% and Zoom Fly, which use these latest technologies, for sale in the mass market at a price of 250 yuan (1725.3 yuan) and 150 yuan (about 1035.18 yuan RMB) respectively.

Nike is not the only challenger in this arena to pcend human limits.

A few days after Nike announced the plan to break the two hour, Adidas, the old rival, also announced that they had begun implementing the Sub-two project and had developed a prototype for running shoes.

It is hard to say clearly which one is more concerned about the arms race of the two brands and the purpose of challenging the limits of human beings.

Success or failure, however, is a good marketing for Nike and Adidas. After all, in 2017, there was no major sporting event, and the brand owners always had to create some topics on their own.

Although the marathon world record is far from ordinary consumers, running shoes are still a profitable business in the future.

Over the past year, the running business has contributed more than $50 billion (about 345 billion 60 million yuan) to Nike's revenue.

More interesting reports, please pay attention to the world clothing shoes and hats net.