After Entering The Store, How Can Customers Have A Strong Desire To Buy?

Weigh a family clothing Whether the store is doing well or not, the most direct data is store sales. To increase sales volume, consumers must first mention the desire to shop. So how can customers have a strong desire to purchase when they enter the store?

　 Two principles

　 1, the concept of time

The longer consumers stay in stores, the more likely they are to buy. The time spent by shoppers in a store depends on whether the shopping experience is comfortable or comfortable.

This time does not involve simple waiting time. If users wait for more than 2 minutes, they will start to feel irritable.

　　 2. Conversion rate

The conversion rate is the ratio of the number of shoppers who actually buy the goods to the total number of shoppers entering the store. A good chain retailer has a conversion rate of 48% (different commodity conversion rates). Nowadays, e-commerce websites are said to be smaller, only 2%.

The importance of conversion is that you pay a high cost (advertising market rent fees) for customers to enter the store opportunities, but let him go away empty handed.

The factors that affect the conversion rate are commodity quality and price, employee service, and store environment and display. For example, the more the shoppers are in contact with the salesperson, the greater the average sales volume.

　 Shoppers' walking route

1, shoppers need buffer zones.

Consumers need a clear signal that he has walked into a different area from the outside world. The smell, temperature, rhythm, voice and color of the area are different from those of the outside rush or dark wet places. With the existence of buffer strips, he can slow down and notice more information and products.

Otherwise, the result was that he hurried into the store, and many products and service information at the door were completely ignored.

2. Placement of billboards.

First, the advertisement must be eye-catching. It must attract the attention of the users. The clever way of placing advertisements should be to interrupt them as far as possible, or to block the eyes of shoppers.

For example, advertising on McDonald's cash register. In addition, placing advertisements in the most idle place of users is very effective. (for example, elevator advertising, though it is not pleasant for shoppers).

3, customer movement direction

A good shop is a store that can display the most goods in the longest time in front of the most shoppers. It always lets consumers move to various locations in the store.

People enter the shops and are always used to the right, especially those driving right. Thus, the space on the right side of the front door of the store is a prime location. The most popular brand is in the center, and the product on its right side is a very easy place to sell products.

4, shoppers' characteristic behavior

Men pay less attention to price than women, pay more attention to text information and instructions, and do not like to communicate with waiters. They are accustomed to self-help thinking and solving. They are more easily moved by children's appeals and are more easily influenced by exhibits.

When men accompany women shopping, they will reduce women's shopping time, because men tend to go shopping quickly, so setting men's comfortable seats or setting men interested areas of products will help solve this problem.

5. Shopping dynamics

The most artistic aspects to be considered in shopping are display, rendering and even temptation.

Sense is the most tempting factor to decide shopping. How to make shoppers embrace products and have emotional connections with products is very important.

We need to think about improving the quality of product experience. For example, the lighting of the fitting room is very beautiful, so it can promote sales.

6, store three elements

Design (location layout decoration), sales planning (selling what) and operation (salesperson service behavior) are closely related to three factors. If one aspect is strengthened, it will relieve the pressure of the other two aspects, and increase on the contrary.

For example, shrinking the cash desk may result in low efficiency and low customer satisfaction.

7, correlation display

One of the tips to increase sales is to bring more attention to similar or related products.