Decoding Dali Cross Border Integration, Providing Fresh Experience For The Development Of The Industry.

Dali

On that day, the Central Meteorological Observatory issued a yellow rainstorm warning. However, the long lost sun shines on the Xinchang County of Zhejiang Province, which brings a great surprise to the millennium city. It is at 2018 China.

The awarding list of the fabric design competition was released. The congratulations of Daly silk designer Li Hongmei and Chen Yanfang on the design of the Mancheng watercolor half city hill were awarded the only gold medal in this competition.

This honor carries the gospel for this trip.

If Daly silk (Zhejiang) Limited's R & D idea is ahead of the industry, it is only the tip of the iceberg.

When we walk into the modern cultural and creative enterprise, which is set up in 1956, which integrates silk culture product design, production, sales and silk cultural tourism, there will be a stirring feeling. It is because, since 2012, Dali silk has successfully created the silk tourism industrial tourism country AAAA scenic spot with silk culture as its theme. In 2016, "the traditional weaving technology of Yue Luo" was successfully listed in the Sixth Batch of intangible cultural heritage of Shaoxing. In 2017, it became one of the only ten national industrial tourism heritage bases in the country.

The cross boundary makes Daly's stage interpretation incisively and vividly, the speed of achievement growth is quickening, and the social influence is bigger and bigger.

Over the past few years, Dali silk has been fruitful.

They are responsible for the silk fabric design, weaving and production enterprises of 2014APEC leaders, and have undertaken the design of the 70th anniversary Peace War scarf series for the victory of the war of resistance against Japan. It was 2016.

G20, the recipient of the VIP exclusive exhibition area, has been praised by distinguished guests from all over the world, and has been permanently collected by the China Silk Museum.

We decode Dali's cross border integration, provide fresh experience for the development of the industry, and offer a heavy gift for reform and opening up.

Aiming at the tourism market and opening up the industry

The first person to eat crab is Daly.

Speaking of this, Lin Ping, chairman of Daly silk, calmly said that since the reform and opening up, China's economy has achieved rapid growth for about 30 years, but we should also see that after nearly 30 years of high growth, the internal and external conditions of China's economic development have undergone major changes, and surplus has become a new normal. With the increase of people's income level and environmental protection requirements, China's factor cost is rising rapidly, and low cost and low price are gradually becoming history.

In 2008, the United States subprime mortgage crisis, the silk industry in the European and American markets were impacted, the high cost of cocoon raw materials, leading to the continued high level of raw silk market, the pressure of production and operation of enterprises still exist, and enterprises entered the bottleneck of development.

The road to survival is in sight. The integration of industrial tourism and silk culture is the way to solve problems.

Silk is a symbol of ancient Chinese culture and a treasure of the country. It has a profound cultural background.

Chinese silk is famous for its excellent quality, beautiful colors and rich cultural connotations.

The factory style, production process and corporate culture are used as tourist resources to satisfy tourists' curiosity and curiosity through visiting, experiencing and operating, and at the same time, promote the development of enterprises.

The development of industrial tourism can extend the industrial chain, improve economic efficiency and enhance the visibility of enterprises and product brands, which is a deep development of tourism resources.

It enriches the types of tourism products, optimizes the structure of tourism industry, promotes the extension of industrial chains, and meets the needs of tourists to "seek novelty, seek novelty, seek knowledge and seek differences".

Daly silk will "inherit Chinese civilization and promote silk culture" as a mission of the company, and will integrate silk culture with industrial tourism.

Fashion and art become a stepping stone to integration

How to bring the product to market, the practice of Dali silk takes culture as the soul, modern silk as the form, integrates the creative research and development of silk industry, cultural experience and sightseeing as a whole, forming a new tourism mode of "cultural garden + Museum + factory tour + ecological experience + leisure shopping". It takes the life of silkworm as the main thread, integrates sericulture and deep processing and other sericultural silk knowledge, and builds a silk culture to realize the return to silk cultural products.

China, as the birthplace of silk, the silk culture built from silk and silk dress is an important part of Chinese civilization and an important carrier for other peoples to understand the Chinese nation.

Daly silk has actively integrated cultural and creative design with traditional silk industry. Starting from silk culture, we have deeply explored the essence of silk, and developed the "cultural industrialization and industrial culture" by integrating the historical, cultural, inheritance, and narrative characteristics of silk with the modernization, technology, innovation and fashion of the silk industry, so as to realize the return of traditional silk industry to the silk cultural industry.

Daly's silk products, with silk fabrics as the carrier, are redesigned and presented through modern digital and traditional silk technology, such as digital jacquard, digital printing, Vietnamese traditional silk weaving, embroidery and hand drawing. The traditional silk industry products are endowed with extremely strong cultural and artistic connotations, forming a silk culture and craft product with great characteristics of Daly (silk brocade fabrics, Yue Luo products, silk paintings, art home textiles, art scarves and other products).

So that every consumer can feel the inheritance and innovation of Chinese silk culture and silk weaving art through these silk arts and crafts products, and at the same time, spread the brand culture of enterprises and promote the growth of enterprises' benefits.

Daly silk has established long-term cultural service trade relations with famous enterprises such as the United States, Italy, Hongkong, Indonesia, Australia and so on.

In 2015, the export of silk culture product design service was 7 million 102 thousand and 300 US dollars. In 2016, the silk culture product design service was 742.71 dollars, and silk culture industry tourism project was founded on silk main industry.

Daly silk, based on its own characteristics and relying on the two resource advantages of the group industry and Xinchang tourism, has deeped the development of Chinese silk culture and Jiangnan Silk civilization in the process of promoting the optimization and pformation and upgrading of the industry, and has made great efforts to create a silk cultural Industrial Tourism National Tourist attraction AAAA, which takes 100 years old stone mill, Millennium mulberry garden, million year old wood, 100 million year old wood fossils, silkworm culture stone carving, silkworm culture museum, silk museum, silk culture street, traditional culture classics, organic agriculture garden, ecological experience garden and silk Exhibition Center. It is committed to promoting the pformation of traditional labor-intensive industries into a new industry mode with cultural creativity, environmental friendliness and technological ecology.

China is the earliest country in the world to grow mulberry and silkworm, and mulberry cultivation has been in the history of thousands of years.

Mulberry tree is also the source of silk, so Daly silk bought heavy sums of gold to buy a batch of ancient mulberry trees, because they were all pplanted from the reservoir area when all the major water systems in the country built large reservoirs.

Their tree age is as high as several hundred years old, and some even have reached thousands of years. The oldest one can be traced back to the Wei, Jin, southern and Northern Dynasties.

At present, this ancient mulberry forest is the most unique theme park in ancient China.

"Extraterrestrial visitors, Chinese sacred tree".

Located in the scenic area, two giant mulberry trees were originally grown on the "roof of the world" in Linzhi, Tibet, Tibet Autonomous Region. The tree age has been more than 1600 years.

Daly silk has always spared no effort to protect the natural environment and protect the Chinese civilization.

When the Yarlung Zangbo River was built for the construction of a large hydropower station, the ancient mulberry in the area was about to be flooded. Daly silk immediately contacted the local government and asked for the protection of ancient mulberry.

With the approval of the relevant government departments, thousands of years old ancient mulberry has been settled far away in the mountains and rivers for nearly a month, and finally settled down in the beautiful southern Xinchang, the source of the silk river.

At present, sang Wang has experienced all kinds of vicissitudes and thrives to greet the presence of eight party visitors.

There is no limit to their creativity.

Through the study of oracle bones, it is discovered that "silk" has become a luxury daily necessities in the word formation period, and it has become the basis of word formation as a product of labor creation.

In oracle bone inscriptions, it not only embodies Chinese characters such as "silkworm", "mulberry", "silk", "silk" and so on, but also finds a large number of archaic characters with silk as their sides, or it does not take silk as a side but is closely related to silk.

At present, oracle bone inscriptions can be read nearly 2000 words, of which nearly 300 are related to silk, or originated from silk.

According to the above research, the group of scenic spots collects 368 words related to silk and textile, and creates a "word for silk" cultural wall, which confirms the profound influence of silk culture on Chinese civilization, especially the origin of ancient Chinese characters.

In recent years, archaeological data have proved that silk embroidery technology has developed to a very high level from the Shang Dynasty to the Warring States period.

At that time, Chinese silk had been pferred to Central Asia and India in small quantities by the hands of various nationalities in the northwest.

In the Han Dynasty, due to the frequent exchange of large quantities of silk and various commodities, a pportation road from China to the West was gradually formed. Later generations called it "the Silk Road".

In order to restore the "Silk Road" feat, the enterprise has produced a three-dimensional display model of "desert Silk Road, grassland Silk Road, maritime Silk Road and Southern Silk Road". It tells the future generations: the silk road is not only a channel for business logistics, but also a channel for friendship and communication between eastern and Western cultures.

The construction of China Silk Culture Expo is also a gift of Daly. The China Silk Culture Expo focuses on showing the silkworm's life form changes, plowing and weaving maps, silk fabrics, ancient Silk Road, modern silk looms and sericultural silk history and culture.

According to the original model of the "weaving and weaving map" created by the painters of the Southern Song Dynasty, it systematically and concretely described the links of the farming and silkworm weaving production in the Jiangsu and Zhejiang provinces, which was the most developed farming economy at that time. It reflected the development of the agricultural technology in the Song Dynasty and gained the admiration and praise of the emperors. The three sons of the emperor, the Queen's Silkworm, and the men's farming and weaving were the very beautiful peasant's economic prospects in ancient China, so they were also known as "the earliest picture of men's farming and weaving in China".

Promoting silk culture

"Haw haw chirp, Mulan is a household weaving", and the industrial industry is developing rapidly. Nowadays, looms can hardly be seen, let alone weave by themselves.

DIY handmade wood loom is the simplest Loom Model modeled on Daly's silk according to the basic principles of looms. This model is suitable for tourists to interact with each other. Tourists can choose their weft threads of different colors according to their own preferences, and spend more than 2 hours to make a DIY personalized plain weave scarf, which is a deep experience of silk weaving.

All of this is due to demand. Tourism and shopping are both sides of the sword.

Daly silk has a "well-known" trademark of the "Da Li Fa" fabric, the famous trademark of "China's famous silk brand" and the "Silk story" brand retail, and is building a national industrial design center on the basis of a series of scientific research carriers such as the provincial key enterprise design institute, the provincial enterprise technology center, the enterprise research institute and the Shaoxing academician workstation.

In order to better repay tourists and improve the function of "eating, drinking, playing, enjoying, buying" scenic spots, and at the same time enhancing brand awareness and promoting the share of products in the domestic market, Dali silk has created the "Silk world" brand theme mall.

This region brings together Daly's self designed, self produced and self brand high-end silk products.

With the characteristics of strong Chinese silk culture, we gather all kinds of high quality silk products from fashion or classic silk men and women's clothing, silk home textiles, silk neckties, silk scarves and other products to various kinds of silk culture, arts and crafts and silk industry related products.

Let tourists feel the silk culture charm in the silk sea for thousands of years, appreciate the lasting history of Chinese civilization, understand silk, silk and love silk.

The basic promotion of silk culture is propaganda and popularization, and science popularization is the first step in propaganda.

Daly silk, on the basis of the publicity and display of a series of static spots on silk culture, has organized a series of interactive programs such as "Daly mulberry picking Festival" and "summer camp and parent-child activities" to popularize knowledge about mulberry varieties, mulberry, mulberry, mulberry, mulberry, mulberry root and mulberry wood. During the period from April to October, the scenic spots will continue to face the tourists and the surrounding masses to carry out the activities of Daly's mulberry cultivation and silkworm rearing. Through silkworm's life experience, sericulture process will be popularized, sericultural knowledge will be popularized, and silk feelings will be cultivated.

At the same time, when visiting scenic spots for tourists and the surrounding masses, science popularization personnel will further popularize sericultural cocoon silk knowledge through introducing their life bionic models, various silkworm varieties, male silkworms and female silkworms, silkworm growth environment and process, silkworm breeding methods and equipment, cocoon varieties and characteristics, silk category and characteristics, reeling silk equipment and technology, modern reeling equipment and technology, spinning tools and sericultural deep processing.

Every year, 61 years, the Dali silk provincial science popularization base will recruit one hundred or so 6-12 year old children to visit the bases and learn sericultural and silk science knowledge through the recruitment of announcements in today's Xinchang and WeChat public numbers, so that children can have a "zero distance" contact with Chinese traditional silk crafts.

Nature is an inexhaustible source of inspiration for original design of silk.

In order to enhance the fashion of silk products and highlight the originality of products, the chairman of Dali silk has given full play to the role of navigator and made a special contribution to the development of the company and even the silk industry.

With a camera and a forest, he achieved cross boundary display of artistic achievements through the pformation from photographic works to silk products, creating a brilliant silk world, conveying the innovative spirit and attitude of Dali silk to the society, attracting and encouraging college students and more professionals to focus on original design, inspire and inspire people's greater enthusiasm for creation, and encourage designers to inherit and carry forward the long history, thick culture and modern innovation of silk through innovative design, and jointly create a new image of Chinese silk.

You can have happiness only if you have dreams.

Since the successful establishment of the national AAAA scenic spot and the Zhejiang industrial tourism demonstration base in 2012, the total number of tourists has been around 4 million.

They summed up five advantages. With the continuous improvement of the function of Daly silk world scenic spot and the continuous innovation of enterprises in the fields of technology, culture, information and other management fields, it has aroused the attention and support from all walks of life.

In particular, the diplomats' missions, overseas study tours and exchange groups will come to Zhejiang to come to Daly silk, which has become a must for Zhejiang to receive foreign guests.

The media such as CCTV, China Travel News, Zhejiang online, Zhejiang news, Zhejiang 6 channel "leisure information", Zhejiang Tourism Satellite TV, tourism information column, and other media have conducted publicity on the silk world scenic spot, Daly intelligent manufacturing and other innovative initiatives.

It can be seen that the implementation of the innovation results will help promote the cross border integration of manufacturing and service industries in Zhejiang Province, further play the related driving effect and demonstration effect of tourism industry, and promote the pformation and upgrading of regional economy.

It is conducive to setting up benchmarking and exemplary models for the establishment of a national A-level scenic spot in industrial tourism in the whole province, promoting the improvement of regional tourism products and promoting the coordinated development of urban and rural areas in Xinchang and Shengzhou.

It is conducive to promoting the inheritance and protection of Chinese silk culture, enriching the connotation of silk tourism product brand, promoting the diversified development of Daly silk, promoting the connotation of enterprise culture, and enhancing the comprehensive competitiveness of enterprises.

In addition to social benefits, more is ecological benefits.

Daly silk insists on energy saving, emission reduction and environmental protection. It has been identified as "Zhejiang's ecological civilization education base", "Zhejiang province's cultural base" and "Zhejiang's industrial circular economy demonstration enterprise" by improving technological equipment, matching and improving relevant pollution prevention measures, improving cleaner production level and enhancing environmental management.