No Accessories, No Fashion.

The value of a double-sided jacquard cloak on Burberry can be compared with the classic windbreaker. The Proenzaschouler woollen scarf can be both warm and necklace. Agnona's waist is unclear about the belt or the structural line.

Somehow, as we have discussed, accessories have taken up the C position of the new products.

If you think the luxury of living in the temple is too far away from your life, take a look at the street pads in the airport and city landmarks.

Although their clothes are simple and versatile, they become the most dazzling stars in the crowd.

Perhaps your distance from fashion designer is only one accessory.

Sunglasses, earrings, necklaces, hats...

Accessories are not big, but energy is not small.

A white T-shirt with a pastoral straw hat, or a punk rivet necklace, or an exaggerated cat's eye glasses, presents a completely different fashion image.

The style of clothes has already been applied to the extreme, and designers want to break through again.

Take caps to take people

"Hat is the first fashion item."

Sun Jianhua, founder of HATTERS' HUB, is very confident and looks at fashion shows all over the world.

"Fashion people often exert their strength on clothing matching, and don't attach much importance to accessories, especially hats."

Sun Jianhua told reporters.

The reality is that the evolution of clothing style has long been saturated, and hat decorations are on the stage of fashion.

In 1988, Sun Jianhua began to work hard in the hat industry. He spent 20 years grinding a sword. In 2008, HATTERS HUB hat came into being.

In order to let everyone feel the fashion charm of the hat, he did an experiment.

"I once asked a group of people to stand on the stage, each carrying the same brand name bag, with no uniformity."

Then he replaced one of his models with simple cloth bags and a bright hat. The whole person's taste immediately improved and his temperament was outstanding.

The color, profile and material of the hat, these fashion elements that are interwoven with fashion design can bring great influence to the inner character and external image.

Inside and outside, the hat played 42 matching effects.

As a leader in domestic hats, HATTERS' HUB hat Hui includes CHICMAX brands that bring elegance and elegance to the urban elite, Italy fashion brand KEYONE, and fashion hat living hall, hat rental.

Original design plus foreign imports, plus their own production plants, renovation services, hat Shi Hui to be the world fashion hat integration shop.

The overall hat selection, plus the price of ground gas, is very impressive whether it is conventional or private.

"As long as consumers can speak it out, we can do it."

Sun Jianhua said that they want to fully integrate into the fashionable life of young people and create a new scene of fashionable life.

In the future, people's attitude towards fashion is more and more open and tolerant. Fashion will really become a way of life.

Sun Jianhua laments the dramatic changes in Chinese fashion in recent years, and the next goal is to raise the sensitivity of Chinese men to fashion and create a new environment for all the people.

Take part in this CHIC2019 (spring) exhibition, HATTERS' HUB hat Hui Hui seeks more cross border brand hands.

"We are innovative in design and quick response to meet the needs of the market.

With CHIC such a good platform to integrate fashion resources, this is the era of common prosperity of the whole industry! "Sun Jianhua, in the eyes of the future, a ray of light.

Hundred changes from me

"Delicate women also need jewelry to foil."

This is the voice of jewelry controlling girls.

Their dresser has jewelry accessories that can't be placed.

Rather than the accessories, it is more like a "mirror" to express the inner world of everyone. Jewelry has become an indispensable necessities for fashion makers.

Born in 1859, the famous German jewelry brand Li Ao NATO LEONARDO, the design of fashionable atmosphere, sophisticated manufacturing technology, its patchwork design makes necklaces and bracelet at any time to pform a variety of shapes, in the European fashion jewelry market enjoys a high reputation and market share.

In the CHIC2019 (spring) exhibition, Li Ao Na Du is particularly optimistic about the new aesthetics of the Chinese fashion group for the accessories.

"Look at the European Street pads. The fashions are very simple, white T and jeans.

With a very personalized jewelry, fashion up immediately. "

Wang Haiping, general manager of China LEONARDO, said that the same dress and different jewellery, the overall dress style immediately appeared, and the taste between people immediately began to widen the gap.

A few years ago, women's attitude towards jewelry remained in the stage of "necklace beating the world" to meet all kinds of needs. But now, "accessories have specialize" has become the consensus of modern fashion women.

Wang Haiping reproduced scenes for journalists and restored urban white-collar workers to enrich their daily fashion.

In the morning, miss A will attend a business meeting. A simple professional dress will not satisfy her pursuit of refinement. A bright Pendant in her neck will brighten up the whole body.

After work, she made an appointment for afternoon tea, casual dress with short necklace, bracelet with relaxed atmosphere.

In the evening, miss A was going to attend the event banquet, with a long necklace.

Like miss A, in urban life, it is common for professional women to change many sets of jewelry in one day.

People are increasingly emphasizing themselves on fashion. Everyone is a fashion consumer and fashion designer.

The rising accessories industry has recently been popular with DIY, and people can create fashionable single items that match personal temperament.

Li Ao Na LEONARDO product patent clasp makes jewelry DIY possible, long necklace, bracelet can be changed instantly, hundreds of pendants for consumers to choose, never fear that they will hit the money.

A brand new experience is also a design concept that adds brand value to consumers and brings everyone's participation.

Li Jun CHIC, who is stationed in the Chinese market in 2017, urgently needs to develop China's agents and distributors through the CHIC, so that the well-known brands in Europe can quickly enter various cities in China, fusing fashion and sharing resources.

Yan control essential

Yan values are in the ascend. Nowadays, teenage girls and young girls are all in face control, and the products that can enhance the value of face will usher in a large number of fans.

Glasses are fashion accessories that can pform you in a second.

The function of eyeglasses from the initial correction of vision has changed rapidly to the modified facial features, and plays an important role in the influence of shape.

GT (Beijing) Optical Technology Co., Ltd. is a young enterprise focusing on fashion glasses. It is invested by Xiaomi company as an ecological chain company specially established for the optometry project. Its TUROKSTEINHARDT (hereinafter referred to as TS) brand is committed to applying the most advanced optometry technology and material technology to glasses products, providing consumers with high quality glasses with super comfortable wearing experience.

"Look at people's first eye and focus on the face. The shape and color of the glasses have a great influence on the appearance."

Tim, director of product development, said that from the face to the body, people of all styles can find their own glasses. The easy carrying of glasses also lowers the cost of changing shapes. Even wearing old-fashioned uniforms and matching a little exaggerated glasses, they can instantly become fashionable.

More fashionable and compound functions make the small eyeglasses much sought after, and technology materials, comfort, fashion trends and manufacturing technology, a pair of glasses has included the details of the whole fashion circle. The future development of glasses should not be underestimated.

Not only professional glasses companies, clothing brand is also very optimistic about the development potential of glasses.

In order to enhance competitiveness and expand market share, TS invested huge amounts of capital, time and energy, and Fashion Fund worked with the famous design team in Seoul, Korea. The business section was jointly developed with the famous Nordic design team to maintain the freshness of the product in the consumer's mind.

At present, the brand SKU has reached 400+, and it has been upgraded and updated at 20% per year.

This CHIC is to invite more quality franchisee to join TS BB glasses brand and TS strong alliance to jointly develop the new glasses market in the future.

In the next 3~5 years, the TS glasses project will open 1200 stores.

Among them, 200 A, B stores, respectively, in the area of 60~80, 40~60, Zara, and 1000 C shops, distributed in 3, 4, 5, 6 cities, mainly for consumption and subsidence, to seize more market, to solve the pain of the entity retail industry.

Pendulum artifact

Umbrellas are the most common commodity of every household. It has long been unable to meet the functional needs of people to avoid sun and rain. Decoration and practicality are integrated, and umbrellas must be pformed and upgraded.

"Smart watches such as iWatch have been combined with fashion, and umbrellas can not fall."

Cheng Xiang, manager of Shanghai North Xia Trading Co., Ltd., said that her agent Because Japan is a brand of fashion rain gear that brings people good mood on rainy days.

Whether it's rainy or sunny, you can go shopping, walk around the gallery, meet your friends, rain gear can become the most powerful weapon of concave shape, daily necessities are changed, practical and beautiful.

In fact, the umbrella has evolved from the past wind and rain to the fashion and function.

Because designer will go to New York, Paris and other fashionable landmarks every year to catch the trend of the trend, keep up with the international fashion trend, and ensure that the materials of the sun umbrellas match with the seasonal costumes.

For example, the TetronCotton umbrella in Because sunshade is made of cotton and linen blended material, which is well matched with summer wear and has a cool and breathable feeling.

Umbrellas are also highly technical daily necessities.

For umbrellas, cooling and light are innovative goals.

Because commissioned a well-known textile supplier in Taiwan to study more shading and lighter fabrics.

In 2018, Because launched the lightest 69 gram umbrella in the industry and upgraded the original 90 grams of folding umbrella.

The new technology of the umbrella bone is used, and the weight and volume of the new material are reduced under the condition of ensuring the firmness.

At the upcoming CHIC2019 (spring) exhibition, Because hopes to conduct a more fashionable exploration of the brand new raincoat, and connect with more counterparts to open up new media channels.

From the small pparent of the wardrobe to the attention of the show, from the icing on the cake to the unique, accessories are no longer a dispensable accessory, but an essential product of increasing price.

The new season is coming, and the right to speak in fashion is already in the hands of accessories.

CHIC2019 (spring) will arrive as agreed. How can accessories be sold in C?