Novice Notice: What Blind Spots Should Be Paid Attention To In Clothing Management?

Choosing a clothing store is a popular investment item for entrepreneurs. But opening a clothing store is not simply a matter of preparing funds and choosing a good brand. We often encounter many blind spots in the clothing store operation process, which affects the operation and performance of the shops. Today, we will come up with the Xiaobian to see what blind spots we need to pay attention to in the clothing management.

　　 First, blind entry, serious consequences.

Many people decide to do business, and they want to start it all at once. Time is good, but no analysis or planning is blind. Before making a new project, we must do the following analysis:

Where do you do it? What style do you do? What price? Do you make the style and price match with the business district? What characteristics do you want to make? Why do consumers choose you?

If the answers to these basic questions are not clear, I think it is best to look at the market first, understand the market and understand the future competitors.

This is a very simple principle: what songs to sing on the hillside.

You can't sell high-grade goods in the low-grade area, because there are low price consumers there, and vice versa.

If you want to make a feature, you must look for the characteristics on the basis of the style of the whole business circle instead of looking for the so-called "characteristics" and "differences" in the category and the target market. That will backfire.

　　 Two, do not look at the market.

Now is not the age of seller's market. Whatever you sell, people can sell anything. Although everyone knows this, they always forget when they do things.

Many of the newly started bosses go to wholesalers to choose goods that they like, but do not have a basic plan for the goods they want to run.

It is a good thing that consumers approve of. Customers who like themselves may not like it. We need to study the preference of customers rather than the boss himself.

Therefore, the customer to purchase, we do not start to single a lot of goods, but should take more money to see the reaction of the market, the good sales will be more to fill, do not move on the shelves or disposed of.

　　 Three, each must be profitable.

Business is all about making money, that's right.

But many bosses can't do it for this reason, because they want to make money in every way, make money every time and make money every hour.

For a shop, popularity and passenger flow are very important, which often depends on the feeling of consumers entering the shop for the first time. They feel good and they will continue to come and bring popularity.

The consumer's perception is mainly about the perception of the machine's price performance and the shop environment. Good quality and moderate price will attract them. If the price is higher than what they expect, they will lose.

Similarly, a good store environment will attract them to stop, and vice versa. Under such circumstances, shops do not necessarily have profits for each type. They can take out some activities to attract people. This way many mature shops have been adopted, and the results are very good.

In a professional language, it is to classify and locate their products.

The categories we often adopt are sales volume products, profit products, attacking products and image products.

As the name suggests, the sales volume of products is to bring sales to the shops. Their profits are low and the volume is large. They can bring popularity and passenger flow; profit products are the main products, their styles, quality and price are all competitive, and they can bring profits to the shops; the attacking products are aimed at the products of the competitors around the world, targeted to attack; the image products are high-end products, and enhance the image and grade of the shops.

With a simple analysis of their sales, bosses will be clear about their product status. This is an important strategy for running an important store.

　 Four, the source of goods is not competitive.

A good source of goods is the foundation of a successful operation of a shop. Finding a good source of goods also solves the worries of the boss, and the boss himself can concentrate on selling well. A good source of goods is scarce, not to be found in the market, but to carefully compare and communicate in detail, to understand the concept, strength and management consciousness of the manufacturers.

Many shopkeepers are unable to earn money because they have no good source of goods, and they may lose money or go bankrupt. A good source of goods usually has the following characteristics:

(1) product quality is stable.

(2) the style is updated and the rhythm is good.

(3) moderate price

(4) delivery speed is fast.

(5) there are certain conditions for return.

Without a good source of goods, shops are like passive water, which is difficult to maintain. Finding a good source requires a lot of effort and more market searches. In addition, stores should also maintain the stability of the source of goods, and should not purchase too many factories, otherwise it is difficult to form their own unified product style.

　　 Five, will not use promotional skills

Promotion is an important way to drive popularity, but bosses without professional training often think that promotion is a price cut or a discount.

Yes, price is very attractive to consumers, but anyone who uses price cuts will be used.

For consumers, price cuts are common, and ordinary price cuts are less attractive to them. As long as we observe carefully, all kinds of sales promotion methods are full of tricks. Some of them are really bright and can bring real sales volume. Some are vulgar and can only win passers-by.

Shop sales promotion also has its industry characteristics, and small and medium-sized shops should be more like big brands and big companies to learn sales promotion skills, because they have perfect marketing system and have professional planning team. The power of promotion is based on the study of consumer psychology and the combination of various promotional means.