Box Horse Pinghu Factory Built On The Shelves With Identification Of Danish Pork
On September 18th, the media learned that imported pork from Denmark had ribbed pork, pork, pig hoof and so on. This is a new product jointly developed by the Carmen and the Danish crown group for Chinese consumers. The new factory in Pinghu, Zhejiang has just been built. These pork imported from Denmark are processed and completed in Pinghu factory. They are cut into pieces and packaged into goods that conform to the Chinese consumers' eating habits and go directly to the box and horse shelves.
It is reported that Denmark crown group is the world's largest exporter of pork, and has a complete industrial chain from farming, slaughtering, meat processing to sales. Each pig here can be traced back to the birthplace, feeding records, disease treatment and other information, and strictly abide by the EU standards for raising, slaughtering, processing pork products.
In November last year, Alibaba group announced the "big import plan" in the next five years at the first fair. Ali will gather the power of digital economy and achieve the global import of 200 billion dollars in the next five years. Against this background, the Danish crown group and Alibaba have reached a cooperation with Pinghu in five years.
Sheng Cong, general manager of national packaging and fresh purchasing, said that the box horse and Denmark crown have jointly developed products that meet the tastes and needs of Chinese consumers in Shanghai and neighboring cities. Next, the two sides will work together on new product development and brand building to boost the Danish crown to the National Consumers' table.
In addition to the Danish pork, the box horse recently imported pork from Spain, Germany and other places, which enriched the demand of different consumers' table.
Not only that, the box office has signed a cooperation agreement with RDB, Rwanda Development Council, which will become the first platform to introduce Rwanda pepper products into China.
At the same time, through research and development, the horse and horse made a Chinese style chili sauce, which will be listed as soon as possible at the end of this year. At present, from more than 100 countries and regions, nearly 4 of the imported goods are sold in boxes and horses.
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