Hong Kong Clothing: Interview With Designer Hua Zhouping

(Wu Dequn, reporter of Shenzhen Special Zone News) "the dream of brand starts from a piece of fabric and a beautiful skirt." This is the basic understanding of the clothing brand by Hua Zhouping, the founder of Huayue clothing 26th Hua and the designer who has been shortlisted for the "golden pen Award" of Shenzhen fashion design.

Designer Hua Zhouping

Nanshan Nanyou is a special existence. It is not only the former industrial area, but also the starting point of many foreign trade clothing and brand clothing in Shenzhen. There are thousands of large and small garment processing enterprises, not to mention the workshop style "husband and wife shop". At the same time, the clothing design industry is in a period of rapid development, and there are many brands after a spring rain; however, in recent years, the market is not so prosperous, the whole industry is somewhat impetuous, and the level is uneven, and many clothing brands or stores are in a flash in the pan.

To stand out, you need two brushes. Huazhouping said that most designers are not good at sales and operation, and the only thing they can do well is to do a good job of products without being interfered by the outside world. This is the original intention that a designer should stick to, or the origin of a designer's life.

Huazhouping design works

Thanks to professional skills and long-term honing in the first-line brand, huazhouping has formed its own design style. She likes to innovate and try to express her inner thoughts and present the beauty of wearing through the combination of fabric material, popular new fashion elements, face accessories, color, collocation, silhouette and so on.

At the same time, she has insight into the current news, popular trends, entertainment life, sports health, ecological environment and other elements, which are integrated into the design. "Through the sensitivity to beauty, and the fashion vision of love life and travel, my design space becomes more and more open." She has cooperative relations with many well-known brands in Shenzhen and the mainland. Her products focus on the sense of design and quality. Among the many cooperative brands in the industry, she has been recognized and cooperated for a long time.

Huazhouping design works

The 26th Hua brand is named after Cindy Hua, the founder and designer. The clothing style is the display of the designer's elegant and beautiful personality. Huazhouping said that 26th Hua brand always conveys the design concept of "design creates beauty". It does not limit or follow, and adheres to original design. The perfect integration of elegant style and three-dimensional tailoring has created an image of elegance, fashion, frankness and style for modern urban fashion women aged 25-40. "The product structure is clear, which is composed of light luxury series, elegant series and young fashion series. It is light luxury, simple and fashionable, and attaches great importance to quality and details, highlighting good taste and elegant temperament."

At the 5th China (Shenzhen) International Fashion Festival, the theme of huazhouping series was "gentle power". She said that tenderness is the unique beauty of women, is the unique valuable temperament of contemporary women, but also a great strength. In real life, more and more female men, who have been honed by life and bear the pressure of reality, have become another kind of strong appearance. "The female man is not what we like. The softness and beauty inherent in contemporary women's hearts are increasingly missing." She believes that strong but not strong, not sharp, soft in strong, this is her favorite attitude.

Huazhouping design works

Huazhouping designs and conceives with "gentle power", unrestrained and handsome, combined with visual art, to express that contemporary women are becoming more and more powerful because of their real life and work. They have wisdom, charm, self-confidence and elegance. They love themselves, treat others well and face the world with their own strength and courage of "gentle heart".

She specially mentioned that this series is embodied by simple and soft colors and lines, combined with a variety of unique fabrics with bright spots. Even if the workplace commutes skillfully, it will also add feminine design details, such as using lace, color matching and accessories decoration, etc. the soft and elegant silk and lace design with comfortable wearing feeling will make women confident, And gentle, elegant, romantic feelings show the incisive exquisite.

Huazhouping design works

"I'm looking forward to the 5th China (Shenzhen) International Fashion Festival." Huazhouping said that Shenzhen, as the birthplace of China's fashion brands, has a cutting-edge fashion industry as the cultural logo of the "city of design", has a good development atmosphere and profound accumulated industry resources. "With the acceleration of global integration and the rise of China's fashion design power, the world is paying more and more attention to Chinese designers and Chinese brands." Shenzhen, as a leading city in the fashion industry, has gathered many excellent brands and designers. She is looking forward to seeing more excellent works with new design strength, adding luster to this fashionable and beautiful city, and looking forward to more and more excellent designers to promote and drive Shenzhen's garment industry and powerful original design force To the world.

Huazhouping said that she has been engaged in fashion design for many years, has been learning to grow up, entrepreneurial road, difficulties, many insights. "Always spur oneself, never forget the original intention, persevere, down-to-earth focus on the product, is the basis of design, is the way to survive." She said that the designer is not good at business operation and promotion. In terms of marketing, it is really a short board for her. She works hard to learn and improve, open mind, interact with social network marketing platform, keep pace with the times, look for cooperation opportunities and promotion platforms to constantly explore and break through themselves, still have a good heart and are full of hope for the future. "In order to design more fashionable, more beautiful and more sophisticated fashion, I will persist in striving."