In Danger, Look For A Good Fortune. President Of "Cloud" Talks About The "Epidemic"

At present, the new crown epidemic has become a common challenge for all mankind. What is the impact of the sharp drop in global demand on China's textile industry? How can enterprises cope with the unexpected changes in the past century and find a way out in the fog? How will it stimulate vitality and restart the journey to meet the "new normal" after the epidemic? In April 17th, the China Textile Information Center and the National Textile Product Development Center specially invited. President of more than 50 national textile product development bases oligomerization President of cloud Conference To carry out the "cloud dialogue" risk sharing insights and strategic judgments around the above direction. Sun Ruizhe, President of China Textile Industry Federation Attended the meeting and pointed out the development direction and path of tackling difficulties and tackling difficulties in the industry.

Danger and opportunity

At the meeting, Daly, chairman of Zhejiang silk (Zhejiang) Co., Ltd., Lin Ping, chairman of Hunan Huasheng Group Co., Ltd., Liu Zheng, chairman of Lu Tai textile Limited by Share Ltd, Liu Zibin, Han Chun, chairman of Han Chun Textile Technology Co., Ltd., Liu Tao, vice president of business vice president of Sai Deli (China) Fiber Co., Ltd., general manager of Zhejiang Sande Textile Garments Co., Ltd., Zhejiang, Mei Xinda Textile printing. Long Fangsheng, general manager of Dyeing Technology Co., Ltd., Wang Limin, chairman of Huafang Limited by Share Ltd. Entrepreneurs, based on the global industrial situation, share their unique insights from many aspects, such as product innovation, supply chain layout, strategic transformation, and mutual assistance in war, through sharing experience in anti epidemic, such as re production, management and operation, product development and market development.

Enterprises reflect that the development of the industry is facing great difficulties, mainly reflected in the following aspects: maintaining the stability of the starting situation, increasing the difficulty of the foreign trade market, almost stopping the foreign trade market, the stagnation of the overseas companies, the insufficiency of the domestic market demand, the unsaturation of the enterprises' capacity, the insufficient follow-up of orders, the rising of business operations, the lack of norms and standards in the market of epidemic prevention and protection products, and so on. At the same time, under pressure, enterprises also quickly opened the "self rescue" mode and achieved good results. The first is to take the responsibility of hard core as a positive response to the call of the state. The first time is to shift production to epidemic prevention and protection products. The two is to continuously increase the R & D innovation and input, and expand the new market space with high quality and high added value. The three is to promote the integration of product manufacturing and intelligent technology and online economy; the four is to accelerate and optimize the layout of the supply chain and promote the sustainable development of enterprises.

Road and light

Sun Ruizhe pointed out that the epidemic is a major test facing the world after World War II. In the face of the big exam, industry enterprises must first live and live. "Look at the nature through change and follow the trend." Sun Ruizhe put forward the direction and direction of development for the current industry situation.

Seeing nature through change

With the spread of the epidemic, people's lifestyles, habits and connections between people are changing. For enterprises, the mode of production, management and operation of enterprises also need to change. Change is always the same. The key is to see the essence through change. The current changes in the overall situation of industry are reflected in three aspects:

The first change is the change of market structure.

At the international level, geopolitics, global epidemics, natural disasters and other factors are driving the structural adjustment of the market structure. On the one hand, the trend of normalization, long-term and complexity of trade disputes is obvious. The development of China has aroused great concern from all sides, and has also caused unease and resistance to some western countries such as the United States. The outbreak of the new crown pneumonia has aggravated some of the drawbacks of globalization, which has further aggravated this sentiment. On the other hand, regionalization is becoming one of the most important characteristics of globalization in the new era. At present, the prevalence of trade protection and trade disputes has partly curbed the process of globalization. In fact, globalization is accelerating in a new form. Take RCEP as an example, in 2018, China's exports of textiles and clothing to RCEP countries and regions accounted for 26.5% of China's textile and clothing exports. The signing of the agreement this year will have a far-reaching impact on the export and internationalization of textile products. In recent years, many textile and garment enterprises have been making global arrangements, especially in Southeast Asia and other regions. In this regard, we must attach great importance to the impact of regionalization on the textile industry and prepare for the layout of international capacity.

At the domestic level, the structural adjustment of the market is mainly manifested in the differentiation of consumption. On the one hand, the quantity of consumers who pursue quality and brand has not been cut down by the influence of epidemic situation and so on. The trend of consumption upgrading has not changed. On the other hand, with the general improvement of residents' income level, the country's effective promotion of precise poverty alleviation and the trend of consumer channel sinking are obvious. The consumption potential of urban and rural markets under three or four lines and below is constantly released, and mass consumption is increasing rapidly. Long. This reflects that domestic consumption is multi-storey and the space is huge.

The second change is the change brought about by the progress of science and technology.

This change is mainly manifested in product functionalization, production intellectualization and transaction digitalization. Taking the digitalization of transactions as an example, from the international perspective, China's textile and clothing exports rank the second in cross-border e-commerce transactions; from the domestic perspective, the sales of textile and apparel network accounted for 15.66% of the total retail sales in the country in 2019, ranking second. We must pay attention to the integration of online and offline development.

The third change is the change of development mode under the logic of capital.

The characteristics of the textile and garment industry is to harvest every effort. But in the era of digital economy, we should pay more attention to the role of capital, and think more about how capital can make the brand develop faster and better. Recently, the financial fraud of Rui Xing caffeine has fallen into a negative vortex. But from another point of view, it took only a few months for Rui Xing coffee to open 500 stores, but Starbucks spent more than ten years. Therefore, the promotion of capital strength has accelerated the brand incubation and accelerated the growth of enterprises. Enterprises should consider developing capital through the mode of capital operation. At present, some brand enterprises are discussing how to introduce stock participation mode in the process of supply chain collaboration and integration. On the other hand, enterprises can also explore new models of equity financing and debt financing, and promote faster development of enterprises through capital market.

Follow the trend and look for directions.

Bright trend. Under the influence of geopolitical and commercial considerations under brand pressure, an important trend in the future is that western developed countries may reduce their direct dependence on Chinese manufacturing. Although the status of our world's factory will not change in the near future, we must realize that this change is happening now. The global spread of the epidemic has made it an important choice to improve industry matching and upgrade the localization of supply chain. This will further encourage trade protectionism. The international layout of textile enterprises should take full account of the changes in this area. The second trend is the fourth industrial revolution. It is characterized by digital economy, artificial intelligence and green ecology. Grasp this trend and achieve better quality development for enterprises, and achieve "three high one low", that is, high quality, high efficiency, high responsibility and low cost. This will also become a core element of the competitiveness of enterprises.

Practice internal strength. First of all, we must reduce costs. In the face of external pressure, enterprises must effectively control costs, stabilize cash flow, while ensuring their steady development, they also have more room for steady employment. Second, we must control risks. Seek truth and be practical and do business without touching speculative or unfamiliar things. At present, foreign trade enterprises are seriously damaged by overseas epidemic. The cancellation of contract is an important reason. Epidemic situation, war and so on are force majeure factors, so many contracts can be revoked unconditionally. Under such circumstances, enterprises should strengthen their awareness and ability to prevent and control risks. In addition, the spread of the epidemic has led to explosive growth in demand for protective products. Many textile and garment enterprises are experiencing a shortage of materials such as melt blown fabrics. Driven by interests, speculation, reselling, hoarding, fake selling and selling have caused market chaos and destroyed the healthy development of industry. This behavior must be curbed. With the effective control of the epidemic situation, the demand for masks returned to normal, and enterprises should also pay attention to the risk of overcapacity after the outbreak. Finally, R & D, technological innovation and product innovation are fundamental to gaining market competitive advantages and achieving healthy and stable development of enterprises.

Diligent performance. First, we should talk about ideas. At present, a prominent problem is that industry and enterprises have made a lot of contributions, but the enterprises' contribution to the industry and the concept of development are relatively few. This restricts the development of enterprises to a large extent. We should talk about the contribution and social responsibility of the industry, especially the role and contribution of industry and enterprises in the prevention and control of the epidemic. Let the whole society better understand the textile industry. The two is credit. Honesty and trustworthiness are the inevitable choice to build a good ecological environment for enterprises. In the face of crisis difficulties, credit is not only conducive to the synergy of the entire supply chain, but also has great significance for shaping corporate image, enhancing corporate reputation and expanding brand impact. The three is the existence of brush. The more difficult times we face, the more we face challenges and pressures. The best companies should take the initiative to bravely brush up and show up on the important platforms of the industry. For example, in July, we will hold a joint exhibition on textile and apparel in Tai Wan District, Guangdong, Hongkong and Macau, and welcome the active participation of enterprises. Crisis is also a turning point in establishing brand.

Finally, Sun Ruizhe introduced the work of China Textile Industry Federation in promoting industrial ecological restoration, ensuring industrial safety and consolidating industrial status and other related policies. The conference has greatly boosted corporate morale and strengthened confidence in industrial development.