2020 List Of The World'S Most Valuable 50 Top Clothing Brands: Skech Is Again Selected

Recently, Brand Finance, the famous British brand value assessment agency, released the list of the 2020 most valuable and top 50 clothing brands in the world (Brand Finance Apparel 50 2020-The annual report on the most the Finance), and the US sports leisure brand Cage (thirty-seventh) is in the list.

Cage has been on the rise for three consecutive years, which is closely related to the rapid growth of Skech and the improvement of consumer satisfaction. In 1992, Skech started his work as a tooling boots and launched four major shoe lines, including sports, lifestyle, fashion and children's products, which laid a solid foundation for the brand in footwear category. In recent years, Skech has constantly increased the number of clothing and accessories in the field, especially the collaboration between Skech and China Korea design team, which has served the Asian market. Skech has also gradually completed the transformation from a single footwear brand to a diversified sports leisure brand, providing consumers with "head to toe" shoes and clothing equipment selection.

In 2019, Cage's global sales reached a record of 5 billion 220 million US dollars. After entering China for 11 years, there are more than 2700 offline shops covering the first line to the five line market. With the joint efforts of "diversified products, all dimensional channel construction and precision marketing", and along with Skech's deep ploughing in the Chinese market, the brand's growing influence and consumer stickiness in China have been promoted.

In early 2020, COVID-19's new coronavirus pneumonia pandemic is seriously affecting the global apparel industry. According to Richard Haig Finance, managing director of Brand Finance, "the brand value of clothing brands may drop by 20%. With the closure of shops and factories, the disruption of supply chain and the uncertainty of consumers' future economy will bring a difficult future for the garment industry, and the brand has to prepare well for the challenge. "

"The sudden outbreak is a great challenge to us, but it also urges us to accelerate the transformation of digitalization," said Zhang Ruiyan, vice president of Cage, China's marketing department and store development department. "Skech is accelerating the layout of the retail mode of" all channels ", increasing the promotion and cooperation depth of the e-business platform combined with the shopping methods of consumers nowadays. We strive to get rid of the impact of the epidemic early in the year, and continuously enhance the brand value through data empowerment, full link marketing. Recently, Cage, China's offline stores have also resumed 100% industries, and the gradual recovery of offline stores also indicates the good momentum of the garment industry.

Brand Finance is the world's leading independent brand value assessment agency. It is also the first brand evaluation consulting firm to join the International Evaluation Standards Committee (IVSC). It has offices in more than 20 countries and regions. Brand Finance has helped to develop internationally recognized brand assessment standards ISO-10668 and ISO-20671. Brand Finance quantifies the brand strength index (BSI) of each brand by studying the impact of brand marketing investment, stakeholder interests and other factors on the business performance. According to the score, each brand will distribute the corresponding brand level (the highest AAA+) in a format similar to the credit rating, so as to determine the ranking of the list. The professionalism and independence of the list of Brand Finance has been widely recognized by people from all over the world. Cage has been selected as the world's top 50 clothing brand, which once again highlights the overall strength of the brand.