Creating A New Fashion Industry Highland: "Wenzhou Men'S Wear In China"

August 26, Zhengzhou station; September 10, Chengdu station; September 23, Shanghai station.

In a short period of one month, "Wenzhou men's wear China Tour" activities across the East and the west, intensive to three places, the time is tight, the journey is full, all the way, "Wenzhou men's wear" self promotion, reputation further spread; all the way, Wenzhou clothing close docking, market development; all the way, the government departments with clothing enterprises to go market, learn experience, further vision Open.

Under the impact of the new crown pneumonia epidemic, clothing enterprises have been faced with a lot of pressure and difficulties since this year. However, when we lengthen the time line, we will find that the epidemic has brought about the superposition of difficulties rather than the source of pressure. In the era of reform, the problems of insufficient industrial concentration, low industrial level and weak fashion originality have long restricted Wenzhou fashion The bottleneck of development.

Change means challenges and opportunities. At the special moment of "post epidemic situation", Wenzhou clothing takes the "China Tour" activity as the platform to boldly "go out", which is the initiative of Wenzhou Rio Tinto market and seeking cooperation, and the active responsibility of Wenzhou to learn from others' strong points and make up for its own shortcomings. It may be very difficult for us to get direct economic benefits from an activity, but the determination and action of "going out" obviously releases a signal: Wenzhou clothing is reshaping its glory, we have strength and confidence!

Why does Wenzhou garment want "China Tour"?

High production costs, brand runaway and other difficulties are highlighted

Since the reform and opening up, Wenzhou garment industry has grown from scratch, from small to large, and gradually developed and expanded, and formed rich innovative formats. It has won many golden cards such as "China Men's wear city", "China leisure wear city", "China's knitting city", "China's textile and clothing brand center city". According to statistics, there are 2731 garment enterprises in Wenzhou, including 203 Enterprises above the designated size. In 2019, the total output value of clothing industry is about 65.2 billion yuan, which is one of the five traditional manufacturing industries in Wenzhou.

However, it is undeniable that, in recent years, with the loss of labor force and the shrinking of industrial chain market, the advantages of Wenzhou garment industry have gradually disappeared, and the survival of garment enterprises has been difficult for a time, and Wenzhou clothing is even more weak.

Analyzing the reasons, the high cost of production and the loss of industrial workers are the first to bear the brunt. According to the company's long-term cooperation meeting with its boss, it is very difficult for the company to raise the average wage of 6800 yuan, which is very difficult for the company to transfer its products to the factory.

And an enterprise manager who is engaged in leisure men's wear also said that at present, the salary of 5000 yuan in Wenzhou can't recruit general workers, and they dare not take orders even if there are no workers. They are afraid that they can't produce without orders.

Indeed, in recent years, the number of migrant workers in Wenzhou has decreased significantly. With the acceleration of urban demolition, construction and development, migrant workers must bear the increasing cost of living such as rent. At the same time, the rapid development of the central and western regions brings more opportunities. In contrast, more and more migrant workers choose to leave Wenzhou.

Secondly, high-quality brands have fled, weakening the influence of "Wenzhou clothing". Due to the attraction of local policies, in recent years, not only large enterprises have left, but also small and medium-sized brands are moving out to seek development. For example, xuege, piaoyei, WanDian, soma, bagpipe, aosiduo, maijiaonu and other excellent women's wear brands have started in Wenzhou and marched forward in groups, forming a good reputation throughout the country. They were once the "golden card" of "wearing in Wenzhou". But now, some of them have moved to Shanghai, Hangzhou and Shenzhen, and some enterprises have chosen to set up design and R & D headquarters in other places. Although production is still in Wenzhou, with the increasing production costs in Wenzhou, it is uncertain how long these enterprises can persist.

In addition to women's wear brands, emerging men's leisure brands are also "running away". For example, after JDV invested in Louis Lilan, its core Department moved to Shanghai; x132 had moved to Hangzhou a few years ago.

Starting from Wenzhou, in order to seek better development opportunities and move to big cities, the "runaway" of these brands is not only embarrassing, but also a pity.

In addition, the lack of clothing market for enterprises to digest spot, low level of enterprise intelligence also restricts the development of Wenzhou clothing.

What does "China Tour" bring to Wenzhou clothing?

Dig deep into the industrial chain and Rio Tinto's market space

Wenzhou people who dare to be the first are never afraid of difficulties and crises. This time, Wenzhou people, who are independent, pragmatic, innovative and open-minded, once again choose to face the difficulties and take the initiative to "go out".

In August this year, "Wenzhou men's wear China Tour" was launched in Wenzhou. Subsequently, the Municipal Bureau of economy and information technology and other relevant departments led Wenzhou garment chamber of Commerce and many garment enterprises to Zhengzhou, Chengdu, Shanghai and other places to carry out activities.

From the map, Zhengzhou, Chengdu and Shanghai are just located in the middle, West and East. Taking these three cities as the center, they can radiate to most cities in China. However, the selection of these three cities by "Wenzhou men's wear in China" has industrial significance.

Among them, Henan, where Zhengzhou is located, has the strongest and most centralized business market system in China. At the same time, as the core node city of the "belt and road" inland area, Zhengzhou can smoothly radiate the "belt and road" through Zhengzhou. Chengdu is a new fashion first tier city and the city with the most fashionable consumption power. It is praised as "Internet red" by young people and radiates to the southwest. As a modern metropolis and fashion bridgehead, Shanghai is a well deserved fashion vane.

Facts have proved that this "China trip" really made the delegation fruitful.

In Zhengzhou, the delegation successively investigated Erqi Road, Huanghe Road, Taikang Road, wanghuzhai, Genghe River, Xinmi Quliang and other areas with dense clothing industrial parks, and saw the local professional market in full swing. In Chengdu, the delegation clocked out fashion landmarks such as Qingnian Road, taiguli road and Chunxi Road to feel the vitality of the city brought by fashion. In Shanghai, the delegation mainly visited xinqipu market, shenghesheng Korea Pavilion, etc., visited China International Clothing and apparel Expo (CHIC), and touched the avant-garde and foreign style of world-class fashion center.

All the way to see, all the way to learn, all the way to think, all the way to learn from others, all the way to pass out the "olive branch.".

In the three days of activities in Zhengzhou station, Wu Bangdong, general manager of Zhuangji Clothing Co., Ltd., praised the activity quite timely. He told reporters that Zhengzhou has developed rapidly in recent years, which is the market that Zhuangji focuses on. "Through promotion and cooperation between the two places, the sales volume of products will be promoted, and the influence of Wenzhou men's wear in the whole country will be more and more great."

The trend element gathers, the sale network is developed The chairman of Chengdu aiqinle Clothing Co., Ltd. is inspired by the booming clothing market.

Many entrepreneurs not only want to go out of fashion salons in Wenzhou, but also go out to the fashion market.

It is also worth mentioning that during the "Wenzhou men's wear China Tour", a number of press conferences of "white paper on Wenzhou fashion industry development" were held, which comprehensively displayed the new achievements, new trends and new development of Wenzhou fashion industry, and further called "fashion Wenzhou".

How to make Wenzhou garment more powerful?

Speed up the creation of "Wenzhou G104 fashion corridor"

It's not just "going out". In fact, in recent years, Wenzhou has been making great efforts to break through the encirclement of the clothing industry.

Relying on the light industry cluster represented by clothing, shoe leather and glasses and global Wenzhou business network resources, Wenzhou has been accelerating the upgrading of light industry to fashion industry and the transformation of light industry city to fashion city. Among them, "fashion" and "intelligent manufacturing" have become the new development direction of Wenzhou clothing industry.

In 2019, the provincial government issued the "construction plan of Zhejiang metropolitan area", which proposed that Wenzhou metropolitan area should be "the capital of China's private economy characterized by international fashion and intelligent manufacturing". In January 2020, the Provincial Department of economy and information technology issued the action plan for building Zhejiang into a fashion city and promoting the reform and development of fashion industry (2020-2022), positioning Wenzhou as the "core city of Southwest Zhejiang fashion industry belt" in the layout of "one core and two belts" fashion industry in Zhejiang Province. Seizing a new round of development opportunities and accelerating the construction of Wenzhou's 100 billion level fashion industry cluster, our city is speeding up the construction of "Wenzhou G104 fashion corridor".

G104 fashion corridor defines Lucheng and Ouhai as two major fashion core areas, Longwan and Yongjia fashion industrial belts as expansion areas, and Ruian, Pingyang, Cangnan, Longgang and other key fashion areas as extension areas. Through "two core leading, two belt expansion, multi-point extension", the fashion corridor of "two cores, two belts and multi-point" is jointly constructed. Focus on the cultivation and development of five major fashion industry fields, and form a "2 + 3" industrial cluster system framework, "2" refers to two major fashion service industries: Fashion customized consumer service industry and fashion intelligent manufacturing modern service industry, "3" refers to three main industrial fields: fashion clothing and apparel industry, fashion shoes and leather intelligent manufacturing industry, and fashion glasses intelligent manufacturing industry.

Based on the existing clothing industry foundation of Wenzhou, the smart manufacturing industry of fashion clothing advocates the development of medium and high-end men's wear, fashion women's wear, business casual wear and trendy children's wear with green fiber, high sensibility fiber and functional fiber as fabrics, so as to enhance the production capacity of high-quality clothing and digital intelligent manufacturing in Ouhai, Yongjia and Oubei, so as to boost the construction of Wenzhou "China Fashion customization demonstration base" and "China fashion clothing center city" and "China Textile and clothing brand center city".

We should embrace new technologies, seize new opportunities and meet new changes. Our city will also create a fashion intelligent manufacturing complex, explore the construction of home textile and clothing industry innovation service complex, and further play the role of innovation platforms such as Wenzhou clothing industry technology innovation service platform in Zhejiang Province, and public service platform for scientific and technological innovation of shoe and leather industry in Wenzhou. Build a fashion digital service platform, explore the construction of industrial Internet platform, encourage enterprises to go to the cloud, promote the construction of digital fashion innovation base, promote the organic combination of "large-scale" mass production of fashion industry and "Internet +" personalized customization, highlight the "three new" linkage of new retail, new clothing and new media in digital fashion industry, take the lead in deploying 5g network and promote wisdom Application, so that the fashion industry into the block, block service industry.