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Follow The Path Of Clothing E-Commerce Characteristics To Complete The "Exploration" Of Tianmen

2024/1/30 1:44:00 0

　　 Those who do not seek refuge enter, those who do not seek change succeed. The sales volume was 492 million, up 71.6% year on year; The transaction volume was 39.2 billion yuan, up 84.1% year on year. In 2023, Hubei Tianmen Garment E-commerce turned over a striking "report card". Behind this, the local government, associations and the market jointly completed the "exploration" of Tianmen clothing e-commerce characteristics.

　　 Aim at the demand and seize the opportunity

　　 At the beginning of 2023, the People's Government of Tianmen City and the Circulation Branch of the China Textile Industry Federation signed a strategic cooperation agreement to jointly build the "China Garment E-commerce Industry Demonstration Base". The two sides carried out a "6+1" cooperation plan around consolidating the e-commerce industry foundation and expanding regional brand publicity to jointly promote the development of the clothing e-commerce industry in Tianmen City.

　　 In this year, the two sides worked together to formulate the Three Year Action Plan for Tianmen City to Build a National Apparel E-commerce Industry Demonstration Base (2023-2025), and jointly held a series of activities such as the 2023 China • Tianmen Apparel E-commerce Industry Summit, the 2023 "Tianmen Cup" China Apparel E-commerce Fashion Anchor Competition, The Tianmen Declaration on Promoting the Development of China's Clothing E-Commerce Industry and the first prosperity index of the clothing e-commerce industry in China - China's Clothing E-Commerce Prosperity • Tianmen Index were released, and the public brand "Tianmen Fashion" in the Tianmen clothing e-commerce area was solicited and released from all walks of life.

　　 After a year of strong development, Tianmen City has made a series of fruitful development achievements in the comprehensive construction of "China's apparel e-commerce industry demonstration base", and the apparel e-commerce industry has also further jumped, becoming an important support to promote the high-quality development of Tianmen's economy and society, and to help build a demonstration zone for the simultaneous development of four modernizations.

　　 Build a solid foundation and move with determination

　　 The clothing industry is a traditional competitive industry and an important livelihood industry in Hubei Province, as well as a fashion industry that promotes cultural creativity and leads the way of life, and a leading industry for foreign trade economic development and business model innovation. The CPC Hubei Provincial Committee and the People's Government of Hubei Province attach great importance to the development of Hubei clothing industry, and actively take effective measures to create conditions for Hubei clothing talents who are willing to return to their hometown to start their own businesses and stay at home.

　　 Tianmen Municipal People's Government seizes the opportunity of textile and clothing industry transfer, guides successful overseas people to return to their hometown to start businesses, and turns the homecoming tide into a development tide. Today, there are more than 5000 textile and clothing enterprises in Tianmen. The city has formed an industrial chain integrating textile weaving, surface materials supply, garment processing, e-commerce marketing and logistics distribution. A sound industrial chain has become the biggest advantage of Tianmen's clothing industry. The clothing styles are diverse and the shipment speed is fast, creating a fertile land for the development of clothing e-commerce industry. Today, hundreds of thousands of clothes are packed into large and small packages every day and sent from Tianmen to all parts of the world.

　　 The rapid development of Tianmen Garment E-commerce is followed by the introduction of more industrial resources. Through the "6+1" cooperation with the circulation branch of the China Textile Industry Federation, and taking the opportunity of China Textile Conference, China International Clothing and Accessories Expo, 2023 China (Tianmen) Clothing E-commerce Industry Summit, Textile and Clothing Industry (Guangzhou) Investment Promotion Conference and other activities, we will continue to carry out "top leaders" investment attraction, industry chain investment attraction, business investment attraction, family relationship investment attraction, and negotiate and sign contracts, A batch of chain extension and chain repair projects with an annual output of 50000 tons of polyester yarn, 100000 tons of fabric, 200000 tons of nylon filament and other projects with an investment of 8 billion yuan were introduced to fill the gap in the chemical fiber industry of the city; We will introduce the Baima Clothing Original E-commerce Base with an investment of 1 billion yuan to build a clothing industry cluster platform; With the national leading live broadcasting enterprises Yuanwang Technology and Xinguang Holding, we will build Tianmen Yuanwang webcast base and Zhonghao webcast base to broaden the channel for clothing sales. In 2023, 92 textile and clothing projects will be signed, with a total investment of more than 20 billion yuan.

　　 Cross border Sailing to Seize the Market

　　 With the growing development of apparel e-commerce industry in Tianmen City, the supply chain has become more rapid and flexible. Nowadays, there are more and more garment enterprises aiming at overseas track in Tianmen. Two years ago, the number of local apparel enterprises carrying out cross-border e-commerce business was only a single digit. Now, the number of registered shops on the apparel e-commerce enterprise platform in Tianmen City has exceeded 10000, including more than 5000 Pinduo, more than 3000 Diaoyin, and more than 400 cross-border e-commerce platforms such as TEMU and Xiyin.

　　 At the beginning of the new year, this "cross-border fever" sweeping the Tianmen clothing industry continued to heat up. In Tianmen, Yuezi Clothing, Laiyitiao Clothing, Lanfeier Clothing and other cross-border e-commerce enterprises with rich experience in "going out to sea" have an annual turnover of more than 200 million yuan. "We will also further strengthen the deep integration of cross-border e-commerce and clothing industry chain, and build Tianmen into a transit place for clothing going to sea." Huang Caiting, Director of Tianmen Municipal Bureau of Commerce, introduced that we will strive to build a clothing featured e-commerce cluster with obvious industrial agglomeration, complete supporting chains, sound ecosystem, and strong innovation activity, and build a new industrial pattern of "buying the world, selling the world", To form a new industrial ecology of "making goods available to the world and making thousands of businesses prosperous".

　　 [Conclusion]

　　 2024 is the 75th anniversary of the founding of the People's Republic of China and the key year to achieve the goals and tasks of the 14th Five Year Plan. The digital economy is changing the industrial form and organizational logic at an unprecedented speed, scale and scope. The change of new consumption patterns is constantly promoting the innovative development and outward extension of industrial models. While enabling industrial interaction and guiding industrial upgrading, it also brings new possibilities for industrial development.

　　 In the future, Tianmen will continue to work closely with the circulation branch of China Textile Federation to carry out cooperation around all aspects of the clothing e-commerce industry in Tianmen City, comprehensively enhance the industry influence and market appeal of Tianmen clothing e-commerce industry base, and actively create a regional brand of Tianmen clothing e-commerce. Take advantage of the situation, follow the trend, make progress while maintaining stability, take the responsibility, and run forward on the road of development of apparel e-commerce characteristic industry!