30 Years Of Dramatic Changes In Clothing Highlight The Power Of Policy
In the past 30 years of reform and opening up, great achievements have been made in the field of big textiles.
Of all the achievements, I think clothing is the best way to reflect the power of policy.
Clothing this product is really different from ordinary daily necessities. It has duality. It is both a daily industrial product with a warm function and a cultural and artistic product that can beautify the human body. Different wearers have different preferences for clothing, which also reflects the mentality of the wearer at a certain level. Therefore, the development of clothing industry is not only related to the technical and economic reasons, but also the ideological and ideological reasons. There is an example that illustrates my point of view. I grew up in Shanghai. Before liberation, knowledge workers and general staff in Shanghai usually had Western-style clothes, but they did not always wear them. After liberation, people's lives advocate frugality, emphasizing "new three years, old three years, sewing and making up for three years". In such an atmosphere, people feel that suits can't be worn out. Some people were unwilling to bring the good clothes to the bottom of the box, so they tried to turn the suit into a Chinese tunic suit. But after the change, they still felt "woolen boy". Apart from Western-style clothes, jeans were popular in a certain range before liberation. At that time, Western-style clothes were regarded as "small open", and people in jeans were called "A Fei". In the subsequent political movements, wearing fancy clothes was often cited as one of the objections. It can be seen that Western-style clothes were not popular at that time, not only because the economic conditions were not available, but also because of their deep ideological reasons. To speed up the development of the garment industry, we must start with breaking away from the confinement of ideology, and we must take some measures to break the ideological confinement.
提倡服饰解放
In the spring of 1979, Pierre Cardin, the famous French fashion designer, was invited to hold a fashion show at Beijing national culture palace. At that time, we did not dare to call it "fashion show" directly. The participants in the Expo are limited to officials and technicians in the foreign trade and clothing industry. They must also be placed in the register by examination. Although Pierre Cardin has taken full account of the situation in China, the colorful fashion of the foreign models on the platform contrasts with a "revolutionary color" under the stage when the music is sounded, which has made a violent impact on the traditional ideas of the time. Second years in November, when the first fashion model team in mainland China appeared in Shanghai, it also caused a nationwide sensation.
Another impact on traditional concepts is the popular red dress on the streets of Changchun film studio in 1984. The film tells about a woman from the countryside of a cotton mill in Shanghai who bought a beautiful red silk skirt by a self-employed shop owner. Model worker Tao Xing likes this red skirt very much and quietly tests himself. Xiang found that Tao Xing was wearing a red skirt very beautifully. She then lent her skirt to her and invited her to go to the park with her. The value monitor was very displeased with the red skirt that bare his shoulder arm. Tao Xing Er quietly added white collar and white sleeves to the red skirt, and was eventually ripped off by the girls. Encouraged by her companions, Tao Xing finally came to the park with the women workers. She plucked up the courage to walk alone in the wall of the public, and daring to compare with the colorful shirts of various colors. She felt that her heart was very stretched, and at the same time she began to perceive the fetters of old ideas. The film depicts the complex mentality of the model worker who loves beauty and does not dare to be beautiful.
At the end of 1983, with the development of textile industry, the state abolished the cloth tickets which lasted for more than 20 years, and provided conditions for improving people's clothing. In particular, the leading comrades of the Central Committee began to attach importance to clothing by observing the public feelings and following the trend. Comrade Hu Yaobang once stressed at a conference: "we need to grab clothes to make the people of the whole country dress neatly, clean and beautiful." In order to dispel everyone's worries, he took the lead in wearing suits, thus forming the national "suit fever" in 1984. Comrade Hao Jianxiu, who was Secretary of the Central Secretariat at that time, advocated wearing western clothes, dual use shirts, skirts and Qipao, and also achieved good results.
到了上世纪80年代末,中国人民的穿着情况有了很大改观。
A journalist in Poland, who was visiting China, felt deeply touched and wrote: "a few years or more years ago, Beijing was a gray city. Some even called it" the countryside of the world ". Nowadays, the girls dressed in fashionable and European style make the streets of Beijing have an incomparable special aesthetic feeling.
政策推动发展
When formulating the "75" plan in 1986, the central government put forward the idea of "focusing on the food industry, clothing industry and durable consumer goods industry to promote the better development of consumer goods industry in the whole society". The clothing products that could not be included in the national plan were not only reported on the account but also listed as the key points. At the end of 1986, the State Council decided that clothing should be allocated to the Ministry of textile industry. The State Council leaders also suggested that textiles should be "clothing as the leader".
With the rise of clothing in people's mind, the country's clothing industry
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