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Yangjiang Shoe Enterprises Go Against The Market And Turn Danger Into A New Base For Aircraft Planning

2009/1/9 0:00:00 69

Under the guidance of trade associations, our city

Shoemaking enterprises

Actively open up new horizons --

In Yangjiang, the footwear industry is subject to

financial tsunami

One of the biggest hit industries.

Since last August, 90% of the shoe manufacturers in the city have been discontinued.

Face

crisis

Our market system.

Shoe enterprises

The industry did not wait to die. Under the guidance of the chamber of Commerce, they took the initiative to attack the old customers while expanding their sales channels.

So far, the city has 60% shoe manufacturers to resume production.

     

The most difficult time is 90%

Business shutdown

The crisis of shoemaking enterprises began to appear in July last year.

city

Clothing and shoes

Liu Xinjiang, President of the chamber of Commerce, said that the shoemaking enterprises in our city are usually OEM for large enterprises in Guangzhou and other places. Most of the leather shoes manufactured by these large enterprises in Yangjiang are sold to Russia.

During the Olympic Games in Beijing, some shoemaking enterprises were forced to stop production.

"It was thought that after the Olympic Games, the export situation would return to normal. I did not expect a financial storm to make the situation even more grim."

Liu Xinjiang said.

stay

financial crisis

Under the influence, the foreign market shrinks, and the phenomenon of arrears of processing fees originally existing in large enterprises in Guangzhou and other places is more prominent.

Due to the inability of funds to return in time, the capital turnover of our shoemaking enterprises is not good enough, and the number of enterprises that stop production is increasing day by day.

According to statistics, there are about 500 clothing and footwear manufacturers in the city, including 170 members of the clothing and footwear trade associations and 60 leather shoes manufacturers.

Since last August, more than 50 shoe manufacturers have been discontinued.

Zhongtian Koda Shoes Co., Ltd., the largest shoe manufacturer in our city, also applied for cancellation in November last year.

      迎难而上开拓新市场

The situation is grim, where should shoe manufacturers go?

To solve this problem, the answer of Yangjiang Jian Da shoe industry Co., Ltd. is to pform business ideas, develop new products and open up new markets.

Zhang Jianwei, chairman of the company, told reporters that like other shoe making enterprises, the kinder shoe industry began to shut down in July last year.

"There is not much thought in the early stage of the shutdown, and I hope it will be cleared at an early date.

Later, as the situation changes, we know that we will have to find a way to wait until we die.

      张健伟介绍,现在公司主要在忙两件事情:一是组织队伍,分赴国内各大城市和欧美、中东等地,调查当地的市场情况,开拓新的销售渠道;二是组织科技人员,根据调查反馈的情况,研发新的产品样式,为打开新市场作准备。他说:“如今我们已基本恢复生产,主要是为新产品制造模版,同时客户下了一些订单。”健达鞋业只是全市制鞋企业的一个代表。

It is understood that, in order to shake off the current difficulties, our shoe-making enterprises are committed to extending the industrial chain and supplemented two links of R & D and sales. At present, 60% of the shoe-making enterprises in the city have resumed production in varying degrees.

      化“危”为“机”筹划产业基地

"This time

financial tsunami

To our city

Clothing and shoes

Although the industry has brought difficulties and even survival crisis, it has also given us an opportunity to seek long-term development.

Liu Xinjiang said.

The shoe and hat industry of Yangjiang has a long history and a good technical foundation, but for many reasons, it has not been able to form an industrial base and a market, resulting in a poor ability to resist risks in the whole industry.

Through this financial turmoil, the whole industry has reached a consensus on the establishment of industrial clusters.

Liu Xinjiang believes that today is the right time for the Pearl River Delta industrial pfer, which provides an opportunity for the development of our clothing and footwear industry.

He revealed.

At present, the Jiangcheng district government has planned about 2 square kilometers of land in the Silver Ridge science and Technology Industrial Park as the production base of clothing and shoes and caps to promote our city.

Clothing and shoes

Long term development of the industry.

Editor: vivi

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