Jinjiang Shoe Enterprises To Upgrade The Industrial Chain Into A High-Speed Development Stage

Jinjiang has been the footwear industry as an important pillar of the national economic development. With the upgrading of the industry and the continuous changes of the market, the footwear industry in Jinjiang has entered the stage of transformation and upgrading. It has become one of the most mature industrial clusters in Jinjiang. At present, 950 million pairs of shoes are produced annually, and every 12 people in the world have a pair of Jinjiang shoes.

According to the briefing, there are 3016 shoe manufacturing enterprises in Jinjiang, of which 369 are over 369, with over 380 thousand employees and 950 million pairs of shoes per year. In 2009, the total output value of footwear industry reached 47 billion 900 million yuan, accounting for 24.3% of the total industrial output value of the same period. Sports and tourism shoes accounted for 40% of the total output of the country and 20% of the world's total output, and the products were exported to 163 countries and regions. In shoemaking enterprises, the output value exceeds 100 million yuan and over ten million yuan has reached 92 and 309 respectively, and also has 12 listed companies and 26 listed reserve enterprises.

In addition to the advantages of "quantity", the footwear industry in Jinjiang also has a complete and complete industrial ecological chain. It has formed a good pattern of production of shoes, shoes, shoes, leather, shoes and chemical industries and so on, and has formed a well coordinated and coordinated production team with social division of labor and self-supporting. Among them, more than 1500 specialized manufacturers, including sole, vamp, leather, hardware and so on, have been specialized in supporting shoes for finished products. Shoes machinery products have occupied 80% market share of the footwear industry in the city, and there are still a large number of mold development in the city. Shoe pattern Design, management consulting, image planning, marketing promotion, export agents, and other specialized industries that provide prenatal, mid and post natal services for productive enterprises, have basically realized the whole process from production to sale without leaving home.

In recent years, Jinjiang shoes Enterprises actively adapt to market development needs, relying on personalized or differentiated product positioning, denounce huge sums of money to hire spokesmen, convene the two quarter of spring and autumn marketing conference and other forms, and strive to expand brand external influence, the whole city. shoes There are more than 70 movie and sports stars hired by enterprises, and the annual advertising cost is nearly 1 billion yuan. At present, Jinjiang footwear enterprises have 31 Chinese well-known trademarks, 9 Chinese famous brand products and 36 national inspection free products. The number of "national brand" brands account for more than half of the national sports shoes industry.

In addition, the high level of technology quality is also one of the important characteristics of the footwear industry in Jinjiang. Apart from being equipped with a large number of international and even advanced international level of technology and equipment, enterprises also attach great importance to independent R & D investment. The above scale footwear enterprises in the city are supporting their own product research and development institutions. Anta (China) Co., Ltd. R & D center has been recognized as the national technology center and the 5 footwear enterprise R & D center has been recognized as the provincial technology center and 4. shoes The R & D center of the enterprise is recognized as the Quanzhou municipal technology center. The footwear industry in the city relies on independent research and development. At present, the shoe industry has controlled over 2000 core technologies and 189 patents.