How To Create A Baby Clothing Store That Attracts Parents

While the post-80s generation is still being hyped, the post-90s and post-00s children who are still in their childhood stage have suddenly become the focus of social attention. As far as the current infant clothing market is concerned, the fashion taste of infant clothing is no less than that of adult clothing, and some clothes with more characteristics of the times are more popular with children.

With the further increase of family income and the gradual attainment of a well-off living standard by urban residents, the consumption demand of children's parents for the infant clothing market has shifted from the practical type that meets the basic needs of life to the fashionable type that pursues beauty. Therefore, the wisdom of location selection for opening a baby clothing store is very important.

1、 The first target is determined to be the popular shopping malls, clothing cities and women's specialty stores that frequently haunt the target market.

These areas are generally characterized by beautiful environment, tidy streets, convenient transportation, complete commercial service facilities without noise, and a large number of fashion consumers. These people advocate individuality and freedom, have strong consumer demand, love fashion and fashion, accept new things quickly, and pursue product style and quality, They are the backbone of children's wear consumers.

2、 Streets and areas where peers gather.

People are familiar with the phenomenon that peers gather in the same area or even in the same commercial street, because customers want to buy high-quality and inexpensive products with as little money as possible. They often shop around and take advantage of the obvious price advantage of their products, fashionable styles with distinctive characteristics and strong competitive strength to enter the "cluster" business circle of peers, It is often able to quickly compete for and occupy the target market.

3、 Kindergartens, primary and secondary schools and other areas around the school district.

Now almost every family is an only child, and now the family income and quality of life are improving, so parents are very particular about children's clothing and dress. It is sensitive to the price and quality of children's clothing, and the market positioning of high quality and low price can meet their needs to the greatest extent.

4、 The target market has a high population density and a large population of business houses at the bottom of residential areas.

In many places, many characteristic communities with considerable scale have been built. According to the development trend of current urban construction planning, the trend of residential "community" is becoming increasingly fierce, and community operated stores can often achieve good results. As long as the taste of the children's clothing store can appeal to the community customers and gain their recognition, it will surely have a stable and expanding customer base.