Shoe Enterprises Strengthen Awareness Of Importance Of Technology Patents

　　据报道，“一体式勾心鞋跟”专利权的所有人张镇认为浙江省意尔康鞋业集团有限公司生产经销的女式皮鞋侵害了自己的合法权利，一纸诉状将皮鞋生产公司和销售该产品的商场告上了法庭。 

Nowadays, there is a serious homogenization phenomenon in the shoe product market. Many shoe makers plagiarize me, and I imitate you, causing the market environment to become worse and worse.

Some shoe companies invest a lot of money and energy in R & D, strive to create unique products with new technology to win the favor of consumers, but are unscrupulously grabbed by some unearned shoe companies, and then use these technologies to make profiteering on their products, and those shoe manufacturers that have worked hard to create technological achievements fail to apply for intellectual property protection, so they can no longer lose their dominant resources.

In the industry competition, the shoe companies are beginning to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology.

Lining also followed closely. In the United States, Portland, Hongkong, Beijing and other places have R & D centers.

It can be seen that Chinese shoe enterprises begin to attach importance to R & D and innovation.

But shoe companies should not only focus on changes in style and color when innovating, or think that increasing certain functional characteristics is the research and development.

Nowadays, shoemaking is a new product of science and technology, including human biomechanics, ergonomics, bone medicine, polymer materials, chemistry, environmental science, statistics, aesthetics and so on.

And one of the important factors of wanting to possess technology patents is to play the role of talents.

Intellectual property is the result of intellectual labor of talents, and the acquisition of patent for shoes enterprises needs deep knowledge of technology.

Therefore, shoe companies should not only improve their quality, but also improve their technological innovation ability and attach importance to talent citation.

Of course, the protection of intellectual property rights also needs strong support from the government.

In recent years, the government has attached great importance to the patent work of enterprises, effectively mobilized the enthusiasm of enterprises' patent work, prompted enterprises to continuously develop patented products, form their own intellectual property rights, and continuously enhance their awareness of protecting intellectual property rights.

The patent management of enterprises has also been on the track of standardization and institutionalization step by step.

Many people in charge of enterprises have placed the patent work in an important position. The good atmosphere of "learning patents, knowing patents and using patents" has gradually formed, and the use of patent knowledge to protect technological innovation has become a basic skill for enterprises.

In 2010, under the haze of economic crisis and anti-dumping, shoe enterprises should always maintain a sense of crisis and urgency. We should pay attention to R & D and improve technological innovation.

Only a strong R & D technology capability, coupled with the popularity of shoe enterprises and the application of intellectual property, will surely lead shoe enterprises to break out of their own days in fierce competition.

In short, the shoe enterprises should pform their technological advantages into competitive advantages, and then create good economic benefits and protect their intellectual property rights, so that enterprises can remain invincible in the market.