Quanzhou Shoe Enterprises Want To Rely On Department Stores To Speed Up Channel Upgrading

The ninety-eighth China footwear trade fair and the "famous brand entry" docking Exhibition hosted by the Ministry of Commerce, especially sponsored by the Chinese Department Store Association and Shanghai Baicheng Business Service Co., Ltd. were held in Shanghai in May 17th.

During this period, the sixth two annual general meeting of the Chinese general merchandise business association and the China retail chain shoe City Summit Forum and other activities were held in Shanghai. For a time, many domestic department store merchants gathered in Shanghai, and promoted the active participation of Quanzhou and Wenzhou footwear enterprises specializing in Monopoly chain mode.

They hope to take advantage of the department store access to win the rise of brand image, jump from the three or four tier market that has long been entrenched to the one or two level market, break the geographical limitations of sales, and then lay the groundwork for the internationalization of the brand.

According to the introduction, as a pure brand shoes and leather exhibition, a three day exhibition attracted more than 150 footwear and leather goods brands from Italy, Spain, Japan and other countries, as well as Quanzhou, Guangzhou, Wenzhou, Chengdu, Tongxiang and other regions, with more than 780 boutique exhibits.

Italy and Spain's high-end brands such as Wanli Wade, Luna, TOBE and so on also take this opportunity to unite with domestic department stores.

Wenzhou's Thai, spider king, AOKANG, red dragonfly, and seven wolves fashion sports, honourable, baseball players, gang Deng and other brands from Quanzhou also appeared during the exhibition.

Building a monopoly chain system with street shops has always been the strength of Quanzhou sports shoes brand, and also the foundation for the rise of Quanzhou sports shoes brand in the domestic market.

With the rising cost of street shops and the growing saturation of resources, some sneakers have begun to turn their attention to department stores.

For some newly rising sports brands, department stores have also become a new channel for them to catch up with their competitors.