Wu Jianmin Answers Reporters' Questions: Culture Creates Commerce

　　文化传承，企业最大的责任

Reporter: "do business is to do culture", which is a lot of enterprises and business operators are often talking about a sentence.

However, it is not a simple matter to really understand the meaning of this sentence, especially in every aspect of enterprise practice and achieve good results.

It has been 10 years since its establishment.

The cultural concept of "sunshine women, Shu Lang life" supports the beginning of Shu Lang from women's clothing and then rushes out of the world in the national garment industry.

In his attention to sulang, I found that the strength of culture has always occupied an important position in the course of the development of the enterprise.

In the ten year development of sulang, the strongest feeling is the trace of culture.

Wu Jianmin: the reason why we emphasize "doing business is to do culture" is that the most important reason is what kind of culture we choose, or what kind of culture we are in, which will affect whether an enterprise can really succeed.

For example, we have many areas, many industries, many enterprises, lagging behind the world, such a backward reason is actually a backward culture.

Chinese traditional culture has distinct characteristics.

When we compete with the "marine culture" characterized by openness and communication, the results of the "agricultural culture" characterized by conservatism and closure are self-evident.

Therefore, choosing what kind of cultural system will affect or even determine the way in which an enterprise should formulate and implement its strategy, including specific product development, management and operation.

Many times, the success of an enterprise is the success of culture. Similarly, the failure of an enterprise is the failure of culture.

Fundamentally speaking, the backwardness of many of our enterprises, such as management, technology, R & D and so on, is just a representation, and the core issue lies in culture.

Reporter: positioning cultural heritage as the responsibility of enterprises, which involves the target value orientation of bigger and stronger enterprises.

According to this understanding, enterprises, large or small, are carriers, symbols and even tools of cultural inheritance.

The output value, profit and efficiency of enterprises must obey and serve the responsibility of inheriting culture.

Such a position must come from the vision and realm of an enterprise or entrepreneur.

Wu Jianmin: as a Shandong entrepreneur and a Shandong entrepreneur, I have always advocated the leading industry of culture.

An enterprise, no matter what era it is, if it leaves behind the values advocated by the mainstream culture of the nation and the nation, if it does not work hard to make the culture shine brighter and brighter in the new era, it will not be able to do well.

Shu Lang's demeanour comes from Shu Lang culture, and Shu Lang culture is rooted in Shu Lang's thoughts and ideas.

Shu Lang culture is rooted in the eastern culture on the basis of the re recognition of the relationship between mankind and nature, is based on the inheritance and Sublation of our culture in the process of historical mission.

With such a great cultural viewpoint, a pan cultural viewpoint and a historical and cultural viewpoint, we can effectively examine the contradictions and conflicts that exist in daily life, so as to create the culture of Su Lang and sunshine, and lead more people to the pure land of the mind in the process of creating and spreading this culture.

Here, clothing, as our product, has really become a carrier of cultural heritage. The real goal is to inherit, innovate, develop and publicize Chinese traditional culture.

Enterprise realm, selective inheritance

Reporter: the composition of any culture is characterized by pluralism.

Specifically, in any culture or cultural system, there is always the essence and the dross.

Then, when enterprises inherit culture, they will inevitably face a question of how to choose.

Wu Jianmin: therefore, enterprises must inherit the essence culture or mainstream culture.

Only by taking the mainstream culture as a goal and implementing it into specific enterprise practice can enterprises become bigger.

Mainstream things can attract more attention, which can affect people's choices, including the formation of ideas, the choice of values, and the grasp of trends.

In this way, your product can have more attention groups, and a better market will have a good share.

In this way, you can influence the mainstream culture that you are carrying on, and you can realize the corporate responsibility of inheriting culture.

Reporter: there are two problems in selective inheritance, one is the judgment and choice of the essence and the mainstream of traditional culture, the other is the choice of inheritance carrier.

From ancient times to the present, the carrier of cultural inheritance is infinite.

He has a deep understanding of his choice of clothes.

Wu Jianmin: the Chinese nation is a state of ceremonies. An important component of the Confucian spirit is "etiquette".

Ritual focuses on form, but the basic form of etiquette embodies people's way of life and beliefs.

An important problem we are facing now is the loss of ancient rites and the absence of modern sentiments.

Therefore, by pcending time and space, broader concepts and concepts, and corresponding practical activities, reshaping China's existing life style, and then reconstructing values and values and codes of conduct, it is very necessary to create the essence of Chinese traditional culture etiquette in the whole Chinese culture and in the new era.

So we choose clothing as the carrier of inheritance culture, because the main form of ritual is clothing.

All forms of ritual are based on clothing, no clothing, no propriety is integral.

On the other hand, clothing as a carrier not only inherits, but also promotes culture.

For example, "Hu Fu riding and shooting" is called Hu Fu riding and shooting instead of riding on Hu clothes. After having a beard, the Chinese nation has once again upgraded and pformed.

Hu Fu made us turn from chariot era to riding era, changed the mode of war, changed our planting, breeding and feeding mode, and then led to great changes in agrarian revolution.

Clothing as a carrier can definitely affect people and bring etiquette culture to a higher level.

Inheritance, pcendence and openness

Reporter: the vitality of a culture lies not only in "being inherited" but also in "being surpassed".

For inheritors, while inheriting the essence of traditional culture, we should upgrade our traditional culture to a new height with its own innovation and creation, and give it a new value, which should be the basis of inheritance.

Wu Jianmin: in the process of inheriting traditional culture, he formed his own culture.

"Respect for tradition and create the future" is our aim. "Sunshine women, Shu Lang life" is our brand image. "Action makes dreams come true" embodies our never-ending spirit of innovation.

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Shu Lang regards brand development as a means to realize the inheritance of culture.

We always carry forward the Confucian traditional culture, respecting the function and comfort of clothing itself, endowing tradition with fashion and interpreting the eternal beauty with our heart.

In our view, every historical period will form a unique fashion concept. Tradition is the past of fashion. It is through countless fashion evolutions that it gradually forms the accumulation of heavy fashion culture.

Shu Long Li seeks to express traditional culture in fashion products, integrate traditional design techniques into modern techniques, achieve the perfect fusion of Chinese traditional culture and modern fashion, and hope that through the cultural promotion of sulang brand, the comfortable and bright life realm can be set off and interpreted by a brand culture.

This is the ultimate life and life of Shu Long's concept and spiritual pmission and dedication, and is also the fundamental value of Shu Long's inheritance of traditional culture.

Reporter: in an open world and an open era, it is a perspective, a train of thought and a mode that needs special attention.

Opening up includes not only the essence of culture, but also the process of inheritance, innovation, development and inheritance, and it must also be open.

Wu Jianmin: some people say that I am "Oriental" because I have always insisted that Shu Lang is rooted in the rich Qilu culture and firmly believe in the immense internal force and inclusiveness of Chinese traditional civilization.

In the four ancient civilizations, other ancient civilizations were assimilated gradually by other ethnic groups in their pformation process. Only the five thousand years of civilization in China supported and supported the continuation and development of a nation with its strong internal force and inclusiveness.

Therefore, in the face of western culture, we can not be self abased.

Of course, we should not be arrogant.

I advocate "Chinese sports in the west", respect the rules of the game in the international market, learn from the advanced western culture, such as learning the spirit of the French nation into the soul of the fabric, learning the spirit of the German nation to injecting steel into the soul.

Lu Shang needs a culture based mind.

Reporter: in the Chinese regional businessman's appellation, the concept of "Lu Shang" is not very loud compared to "Zhejiang Merchants" and "Hui Merchants".

Is this related to the influence of traditional culture?

Wu Jianmin: it is precisely because of the influence of traditional culture that Shandong people always support a great and strong sense of responsibility in a particular historical period.

Therefore, enterprises in Shandong will have large enterprises, strong enterprises and strong survival enterprises. Unlike the southern area, there will be a large number of small businesses and short-lived enterprises.

But at the same time, it also leads to some cultural obstacles when Shandong enterprises are adapting and dealing with the real development problems in a flexible and changeable way.

In view of Shandong enterprises facing the future, "Lu Shang" should re-examine their historical position in the process of economic integration in China and even the world, change the inertia of thinking in the past lagging social changes, and be brave enough to go into the trend of history.

In this process, how to set up the mode of value and the mode of existence, how to set up all the industrial structure patterns and product structure patterns that are closely related to human beings are very important.

Therefore, the highest level of Lu Shang should be purified by the essence of Confucian culture, and then expressed in the form of modern industrial products and commodities, so that it can exist as a form of culture and gradually produce new industries.

This is not only a reflection of carrying out cultural responsibility, but also a contribution to economic growth.

Only in this way can we truly usher in the leading age of Shandong's economy in the Chinese economy, so as to generate more great entrepreneurs.

Reporter: under the background of more and more integration of economy and culture, for the "Lu merchants", Shandong's rich traditional culture will undoubtedly become a valuable development asset.

Rooted in such a cultural soil, Lu will surely go better and faster in the future.

Wu Jianmin: the inheritance, innovation and development of culture are always a process.

In Shu long, we oppose perfectionism and maturity, and deal with any problems arising from the perspective of growth and development.

The only thing that Shu Lang seeks is to keep the enterprise in an immature state forever, never mature or young forever, and have the power to mature.

Another point is the "cultural atmosphere" of enterprises.

Shu Lang advocates humanism. The greatest characteristic of humanism is that man is a part of nature.

This is reflected in all aspects.

For example, enterprise management, the biggest seed of enterprise management is the kind of idea. Standing at a higher position and looking at the idea, in order to realize this idea, use different posts, different personnel relations, different personnel management, different structures, different training methods, cultivate this flourishing forest, instead of just planting a certain tree.

Shu Lang is a step by step, from seed to forest.

Another point is height.

Since the day of his establishment, Shu Lang has been surveying himself from the height of the world and the height of human society. He has drawn up a blueprint from the beginning, creating a new brand market, forging national innovative brands, meeting the international challenges with open mind in the process of continuous internationalization, promoting the banner of Oriental culture and developing a global fashion territory.

We will inherit Chinese traditional culture through the revival of women's clothing, and push China's fashion industry towards the goal of collectivization and globalization.

Lu Shang Archives:

Wu Jianmin, chairman of Shandong sulang Clothing & Accessories Co., Ltd.

From "learning from good to official" to resigning from the sea, from fighting China to wandering around the world, completed the magnificent turn from a Confucian scholar to a fashion leader, using beauty elements in the fashion kingdom, and fully compatible with the East and west civilizations and sunshine culture.

He is meticulous, persistent, personality, sensibility, wisdom, reason, and strategizing, and a young entrepreneur with national integrity is dripping up.

He gradually pushed forward the pformation of Shu Lang to the serialized products of single women's clothing products, pformed from clothing serialization to industrial serialization, leveraging the new brands, expanding the territory to the international big market, and leading the elite team to develop the international dream of Shu long, and sow the sun's bloom in every corner of the world.

A great master of wisdom, a fashion master who interprets "beauty", a paragon of sunshine culture, a general director who controls the stage of dreams.

He plays a variety of roles, relying on personal charisma and courage to attract and lead countless young people to build Shu Lang forest and operate an oasis of harmony between nature and humanity.