South Korean Clothing Enterprise "Gold Rush" Highway Rest Station

Recently, in Korea, the rest stop on motorway has become another new sales channel for garment enterprises.

Careful consumers can find that in recent days, the smart clothing enterprises have set up their own clothing shops in the rest stations on the Capital Circle Expressway with more floating population.

Some even have more than ten clothing brands in the rest stop.

At present, the most frequent attention is South Korea's Ling Dong Expressway and West Coast Expressway rest station.

In particular, the rest station of Ling Dong Expressway to Jiangling direction, because of its superiority in geographical location and the beautiful natural environment of its location, there are more than 10 clothing brands such as Kolon Sports, Jack Nicklaus and Paul Hamm.

Some of the better run brands, such as Kolon Sports, have an average monthly sales of 150 million to 200 million won, while JDX golf has an average monthly sales of more than 120 million won.

A responsible person of JDX golf brand said: "the high speed road rest station with a good location will be kept at a high level because of the large floating population.

Many people are contacting and negotiating with the German rest station for opening a store on a highway break station.

In addition to the German Ping break station, the clothing store in the light Island rest station near the West Sea Bridge in Korea is also very active, as well as the Dragon Ren rest station, the Ping Ping rest stop, and so on. There are also several clothing brand stores.

In Korea, the clothing stores in these freeway rest stations usually operate in the form of agency.

Moreover, compared to men's wear and women's wear, the clothing brands stationed in the freeway rest centers are mostly sports brands, outdoor brands and leisure brands, so as to facilitate people's travel and leisure activities.

The industry said: "Korean road company is working to improve the grade and standard of the rest stop on the expressway. Under such circumstances, the clothing enterprises can open shop in the rest stop not only to ensure the sales performance, but also to enhance the popularity of the brand."