Did You Buy Luxury Products Online (1)

On Sunday morning, the doorbell rang.

Tao Jing, 26, quickly moved from his study to the living room and opened the door to receive the express and unpack.

In a beautifully packaged box, it is those JUICYCOUTURE rain boots that she has long been in love with.

In less than 3 days' online payment, the pair of rain shoes listed on the last season became 70 percent off of the cost of Tao Jing's bag.

After joy, Tao turned back to his study, opened the computer, and bought the pair of rain boots.

For the charm of the online luxury retail platform that only landed in China in April 27th, Tao Jing, who has had a history of luxury consumption for several years, thinks that this is more like a member's fashion lifestyle community, not just a BtoC shopping platform.

She said, "first of all, joining this member's luxury shopping website before buying can require friends and family to recommend each other. This determines that there is a lot of connections between people here, not just strangers.

The interaction between them will be more intimate and intimate than those consumers who are not acquainted with each other.

After buying, people can also talk about the products they buy and evaluate their services.

Other friends can also express their opinions and comments on this issue.

This is more like a social media.

Social media is gradually changing the way of life of Chengdu people. It is not just a way of network communication.

Charm is growing in Japan. "At present, China is on the way to becoming the world's largest consumer of luxury goods. More and more luxury brands begin to choose e-commerce.

The 2 edition

"Luxury online sales are the general trend.

Especially for high-end consumer goods worth thousands of yuan to 100 thousand yuan, the 2 edition of the consumption era is coming.

Wang Depei, vice president of the Shanghai Economic Restructuring Research Institute and vice president of the China Economic Restructuring Research Association, said.

Global luxury brands continue to set up stores in China, but they have also begun to work hard to deepen the domestic online shopping market.

Brands that have made most of the urban youths feel distant, such as MIUMIU, BURBERRY, etc., are beginning to appear on high-end BtoC shopping websites at 50 percent off prices.

"Luxury consumption channels will be diversified: high value luxury goods worth millions of dollars will increasingly focus on the top road sections and the flagship store of landmark buildings.

And for those luxury goods with a price below 100 thousand, online stores and outlets, Internet outlets will become an increasingly important sales channel, especially online outlets.

According to the survey of AI consulting, the rapid growth of e-commerce in China is shifting from low end to high end, and online shopping demand for luxury goods is booming.

Many international first-line brands have already launched the Chinese version of online official shopping sites, such as Armani.

"Unlike Taobao online and other low-priced online shopping products, brand clothing, shoes, bags and household products will become the main force in high-end online shopping products.

At present, luxury online shopping has just started in China, because most domestic Internet users are nurtured on the basis of websites such as Taobao, and most netizens are more sensitive to price.

Online discount stores will be more popular with Internet users than smaller discount online stores.