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Kappa Swordsman: Cross Border Cooperation Between Fashion And Games

2010/7/1 15:03:00 62

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Beijing network Yuan Sheng Tang Entertainment Technology Co., Ltd. (hereinafter referred to as "GameBar") announced that the two sides reached a strategic cooperation intention.

The two sides will exchange experience in product design and game character setting, and conduct in-depth cooperation in marketing channels.


The pre-sale of the ancient sword and wonder has been opened for sale since June 10th. Today, 10 days, the ancient sword Tan has sold more than 3 sets.

This remarkable achievement has not only attracted the attention of the game industry and players, but also promoted the cooperation with the famous sports fashion brand Kappa.

Kappa said that in this cooperation, the "ancient sword" will be given full support.

After the official release of the ancient sword in July 10th, GameBar will make a three page receipt for all the players who are participating in the sale.

100 lucky players will receive the limited edition "ancient sword and Qi Tan" themed T-shirt designed by Kappa.


In addition, the two sides will carry out more in-depth cooperation around the operation and promotion of the 2010 domestic single machine grand sword.

I believe you will soon see the more fashionable marketing mode of the ancient sword and the Kappa will also play the game of the ancient sword in the electronic mall of its brand.

Limited clothing

Binding sales, this mode also pioneered the domestic game market.


Kappa recently launched its first TV advertisement, and the brand slogan of "weareOne" has also been released.

During the "World Cup", Kappa launched a comprehensive "contentment and joy" campaign online and offline, making Kappa's international high-end brand image more popular.

Just like the spirit of the Kappa brand slogan "weareOne", Kappa has always been keen to break through and boldly cross the border. The carnival of the World Cup opened with "fashion bazaar" has just come to a close, and has made Sun Nan's dream boat trip to South Africa as the captain's "dream boat star team".

And this in-depth cooperation with GameBar is a fusion of "weareOne" with a breakthrough meaning in the game and sports fashion industry.


The development speed of Gamebar is even more impressive. Its product "ancient sword" is a large-scale 3D role playing game developed by Shanghai candle dragon team for more than two years and GameBar agency operation.

As the latest product of the candle dragon, its R & D team has invested a lot of elite troops, and more than 70 special R & D teams.

The team has mature experience in single machine development.

And team leader Mr. Zhang Yijun, engaged in game development work for more than 13 years, participated in the development of 14 games, with considerable experience.

Its leadership team has also created many brilliant Chinese games, such as the Legend of Sword and Fairy series.

But the game music production is by "the Cape No. seven" music producer Luo Ji Yi teacher personally operates the knife, is very anticipated, hopefully reconstructs the classics.

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