Regional Famous Brand In Pu Yuan Sweater Striving For The First 1

Utilizing the advantages of industrial clusters to cultivate regional brand names is the pformation of development mode and pformation and upgrading of lump economy.

"Pu Yuan sweater": the first regional brand to create a precedent

Zhejiang regional brand recognition began in 2008.

According to the "Zhejiang regional brand evaluation and management measures", Zhejiang regional brand is an important part of Zhejiang famous brand. It is a collective brand of a certain product or a certain product based on an industrial cluster formed in a specific area of Zhejiang province with a large scale, large market share, high popularity and reputation.

Also in 2008, the Tongxiang municipal Party committee and the municipal government formulated a number of policy opinions on promoting the pformation, innovation and development of the city's economy. For the first time, we added "encouraging the creation of regional brands and giving a one-time 100 thousand yuan reward to new towns (streets) which have gained national industrial famous towns or manufacturing bases".

The strange noun of "regional brand" has begun to enter people's field of vision.

Sweater industry is the main city of our city.

As early as 2006, the municipal government approved the implementation of the "Tongxiang sweater industry quality revitalization work implementation opinions", vigorously implemented the sweater industry quality improvement and brand cultivation project.

A number of sweater enterprises with a certain scale and foundation have been selected in the city to be included in the "313 famous brand cultivation project for thousands of enterprises" and the Jiaxing brand cultivation plan, and the "123 plan" for sweater enterprises has been specially formulated.

The Management Committee of Pu Yuan town Party committee government and Pu Yuan sweater market responded positively, advocating the "brand building year" campaign, implementing the two-way strategy of "brand market construction to drive brand product sales, brand products to promote brand market promotion", increase the cultivation of independent brand, and enhance the brand awareness of enterprise owners.

In the 2008 list of "the 500 comprehensive strength of township and township enterprises" and "the 500 strongest potential of township investment in China", Pu Yuan town ranked eightieth and nineteenth, ranking first in Jiaxing.

At present, there are more than 800 independent brands in the Pu Industrial sweater industry cluster. There are a large number of famous industrial brands such as the shallow autumn, Chu Lao, Australia, pure, holy land, sparrow, pure love and so on, and have attracted famous clothing brands such as Pierre Cardin, Goldlion, crocodiles, Ordos, Heng Yuanxiang, deer king, snow lotus and Tianshan.

With the "Tongxiang sweater industry cluster center" and the radiation of the towns, streets and surrounding areas, the town of Pu Yuan took the lead in attacking the regional brand.

In 2008, "

Promoting industrial upgrading with standardized construction

Whether or not to adopt unified, advanced product standards and raw material standards in the cluster is one of the core requirements for creating regional brand names in Zhejiang.

Pu Yuan sweater industry takes an active part in the standardization work of the industry and strives to speak in the same industry in China.

In July 1, 2009, a day worth developing in the history of sweater industry.

Tongxiang Pu Yuan sweater association first issued the "quality and integrity alliance standard of Pu Yuan sweater", which was drafted by Zhejiang sweater quality inspection center, and made unified stipulation and restriction on the establishment and improvement of quality integrity education and reward and punishment system, quality inspection, after sale service, quality tracing, quality indication and indication.

Its contents include: "when a customer buys this union sweater, if it appears surface defects within 10 days from the date of purchase, it may replace the sales certificate with the original sales point."

"Under normal use conditions, the warranty period is 15 days from the date of purchase."

Wait.

20 companies voluntarily filed for the record.

A series of initiatives can be described as an epoch-making effort that is praised by consumers.