The "Green" Stone Of Hengda Changed Thousands Of Waves (1)

In the first half of 2010, Hengda Group Wang Jiwan, chairman of the board, received a big gift: together with Haier and Hisense, Qingdao became the first 3 "Shandong provincial industrial design center". This is another important R & D platform for Hengda Group, which is the only "national recognized enterprise technology center" in leather shoes industry. It will also become another important engine for accelerating the transformation and upgrading of leather industry.

China is the world's largest shoe-making shoe, with over 16 million. Shoemaking enterprises Most enterprises have no brand, no core technology, no innovation capability, and can only take the road of OEM. Especially since the financial crisis, many shoe manufacturers lacking in industrial design capabilities and independent brands have closed down. With the gradual disappearance of demographic dividend and natural resources advantages, as a traditional industry, leather industry has accelerated its growth mode transformation, and it has become an urgent need to rely on industrial design and technological innovation to achieve industrial transformation and upgrading.

As a member of the resource demand leather industry, Hengda Group regards green design as the core to promote the sustainable development of the industry. In order to reduce carbon emissions and reduce pollution, Hengda Group invested huge manpower and material resources to carry out independent innovation in order to fulfill the conferred and permeated products of "Hengda idea" and "Hengda culture". "Leather seamless bonding technology", "waterproof breathable footwear technology" and other industries leading the design, R & D in this context.

One stone stirred up thousands of waves, and the "green" incident of Hengda not only caused widespread concern, but also caused the industry to think about its own industry. After the competition of technology and brand, "undercurrent" surged. On the one hand, whether enterprises and products are "green" is becoming a topic widely explored by consumers and non-governmental organizations. green The concept of sustainable development symbolized the trend of becoming the mainstream standard.

Why is Hengda?

"Green" has been reexamined by Hengda, which has been labeled with traditional manufacturing labels. In fact, in recent years, Hengda has been taking a low carbon road of its own.

Looking back on the road, it can be summed up in four parts. The first part is green creative design. It is to integrate industrial design into every link of R & D, production, sale and service, to provide consumers with green environmental protection products and services, and to promote the conservation of human social resources and environmental protection. This is the powerful independent innovation capability and customization ability of Hengda.

The second part is green manufacturing. Through the use of green environmental protection materials, green production process, and the use of information technology, through the development of information technology, sales information, manufacturing information, to achieve efficient, economical and clean production, and create a green industrial chain. The third part is the "fast growth mode" which has been built by Hengda in recent two years, that is, the innovative marketing mode, and the capital is saved through the reduction of the industrial chain. Another part is the harmonious development of employees and enterprises through the democratization and humanized management.

Most of these are closely linked to the whole industry chain of Hengda.

For Hengda's insisting on the "low carbon road", Wang Jiwan said in an exclusive interview, "we have done a good job. At present, there is no such company in China as a green and low-carbon operation system. Not only has the government attached great importance to it, but more importantly, consumers have recognized our products and endorsed our low carbon mode of operation, which is a great joy to us. "

What Hengda is trying to do now is "industrial design". It hopes to combine Japan, South Korea and other economically developed countries through the successful experience of "designing the country" to explain China's development of creative industries under the low carbon economy, and make a contribution to the transformation of the whole "made in China" to "China created" by the efforts of a private enterprise. In the late May of this year, Hengda won the first industrial design center in Shandong Province, and became the provincial industrial design center alongside Qingdao and Haier and Hisense.

"It is a great relief to us that the path we have taken for so many years is correct. Every year, a large amount of capital invested in R & D has brought us great achievements." Wang Jiwan said.

As mentioned earlier, "leather seamless bonding technology" is a brilliant embodiment of Hengda's "green change". In the UN Food and Agriculture Organization's latest report, 1 billion 50 million cattle worldwide are the biggest culprit of the greenhouse effect every year. If widely applied, leather seamless bonding technology saves 73 million 500 thousand cows per year, equivalent to 940 million vehicle emission reductions, 4.5% global ammonia emissions, 2.3% methane and 4.5% nitrous oxide nitrogen emissions, closing 105 medium-sized tanneries, and building a 3 million 670 thousand hectare grassland without grassland. Obviously, this number is huge, which also proves the great progress of "leather seamless bonding technology" and the great benefits it brings to mankind.

"For the low-carbon strategy, the company started to do this thing very early, from the beginning of muddleheaded, to now do it. The middle process is very complicated, "Wang Jiwan said." from the conceptual design to product planning of your product, to the design and development, production and after-sales service, and then to the final recycling, the whole product life cycle needs to be well planned and implemented, so the whole value chain will take a lot of time and effort to complete this matter. "

"Green also brings business opportunities." In Wang Jiwan's view, the product is becoming more and more homogenized now. Enterprises can talk less and less about brand promotion and positioning. Performance, technology, price and other tricks have been used. Price is the last resort. Green indicators can enable enterprises to attract some market segments. "Green environmental protection is a good choice. There are both negative challenges and positive incentives. The key is how you handle them. "