The Threshold Needed To Achieve Innovation And Development Of Dermis Logo
Since the financial crisis, export sales
market
The continued downturn has further intensified the domestic market.
Leatherwear
The white hot competition in the consumer market.
The era of consumption king has arrived. There is no doubt about this reality. Facing the coming of "3 / 15 Consumer Day", it is of greater significance to face up to and reflect on this reality.
How to meet the new demands of consumers for leather products in the new era?
Genuine leather
The examination of the logo in the new era is also the threshold for achieving the innovation and development of the real leather logo.
First question: true OR fake? High quality OR low quality?
The real leather logo wins the trust of consumers with high-quality leather products.
Consumers' enquiry about whether leather products are genuine leather products is the most essential and core issue that leather products must face, and is also the source of the "genuine leather sign" as the certification mark.
Nowadays, leather making technology is getting higher and higher, the difference between artificial leather and leather is less and less obvious. However, leather products made from natural head leather have the characteristics of comfort and high permeability, and are still the first choice of consumers.
At the very beginning of the registration of the dermis logo, there is a clear positioning of the products that apply for the leather label.
This is undoubtedly a convenient and credible guarantee for consumers who distinguish between real leather and fake leather.
In the past 15 years, the Leather Association of China has always insisted that the entry threshold for enterprises to apply for leather labels is not lowered. Once a year, the annual inspection of dermis marks, the sampling inspection of products, and the reconfirmation of the dermis logo for three years are strictly carried out according to the management regulations of the "genuine leather label products" and "the leather mark regulations". The enterprises of the dermis that have failed in annual inspection, sampling inspection and three annual inspection are eliminated.
In 2009, the China Leather Association launched a new brand of genuine leather logo products for the society. These enterprises are well-known enterprises with high reputation and good reputation.
The launch of the new brand of genuine leather logo is not only to help enterprises further develop the market, but also declares that the trademark of genuine leather logo has entered a new development period. The brand logo of leather logo needs to be upgraded to a new level.
Although consumer demand in the new era is diverse, personalized and fashionable, it must be clear that excellent product quality is the best tool for enterprises to win in the market.
Therefore, ensuring the quality of products is still the foundation for maintaining the competitiveness of leather logo products in the new era.
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