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Keqiao Fabric Merchants Are Looking For New Ways Through Clothing.

2010/7/15 11:04:00 40

Keqiao Fabric Garments

In China's light textile city in Keqiao, Shaoxing, a considerable number of fabric suppliers are thinking about how to transform into the garment industry. "I have been thinking over the years that what I do for the middle product is to make clothes for others. Not only is the profit too low, but there are so few things that can be passed down. Only by making clothes can we really make the brand and become a century old shop." Mr. Zhao, a textile producer in the Textile City, talked about his ideas with reporters.


Acquisition of clothing brand and enhancement of design elements


Mr. Zhao's idea is very representative in the textile city. Many people in the textile city think about it. Fabric Clothing, directly facing the terminal market, and make the brand. Under such a train of thought, many businessmen began tentatively to take the steps of transformation.


In June 21st, the 3 businessmen in the Textile City, under the introduction of the responsible persons of the textile and urban construction and Management Committee, discussed with the guests of the International Federation of spinning and weaving that had been inspecting by the former Ceng Laike bridge. These merchants have a common goal, which is to purchase the international first-line clothing brand and realize the integration of the industrial chain from fabric to clothing brand.


It may be a coincidence that China's top ten garments from Beijing. Designer Wang Baoyuan, before planning to enter the creative base in Keqiao, has conducted in-depth research on the Textile City, and thinks there is a huge potential design market.


Wang Baoyuan went through house to house visits at the Keqiao international trade center. He found that every trade company had a sample in its shop windows. However, to his surprise, many clothes were made by a street tailor shop. It had no design elements at all. It was very unsuited to the status of Keqiao's textile cluster.


"It's a pity that such a good fabric, such a bad sample!" Wang Baoyuan told his own idea to a company's boss, and he painted more than 20 costumes for him. The boss of the company saw it and found it more than 10.


"It can be seen that the demand for clothing design in this area is relatively large. Many businessmen know that the added value of fabrics should be promoted by designers." Wang Baoyuan told reporters. According to Wang Baoyuan's design, a merchant has made fabrics into garments, selling fabrics on the side and selling clothes. Many clothing dealers have taken a fancy to this company's designs and garments made of its own fabrics.


Relying on fabric achievements Clothing industry


"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside. "Processing factory has been working for more than 10 years, feeling that it has been working for other people. If we want to survive for a long time, we must have the initiative in our own hands." The company chief told reporters that in the second half of last year, the company began planning for the integration of the industrial chain, and signed a project cooperation contract with a top ten fashion designer recently. "After that, our processing plant will be mainly used for small batch and multi batch fabric research and development, providing the best fabrics to ourselves, and designing clothing that meets the needs of the terminal market, and promoting the brand step by step." The company chief told reporters.


"International clothing giants basically grasp the key links in the industrial chain, such as fabric design, clothing design, logistics and transportation, terminal marketing and so on. Integrating this industrial chain is a direction for the transformation and upgrading of light textile city merchants. We hope that qualified merchants will grow up first, and we will create better external environment for them." Zhou Rusheng, director of textile and urban construction management committee, said. 珠江国际纺织城——中大商[设计的价值文化的魅][“红棉现象”点燃流]珠江国际纺织城—·珠江国际纺织城——中大商·设计的价值文化的魅力·“红棉现象”点燃流花另类·宁波服企南下求取“女装真·惊叹!潮帅激起斗秀战·“永存”的风格——近距离·制造商暗战世界杯品牌专题·低调优雅时尚高调璀璨·《我与协会20周年》·Dior独家上海珍藏·“米兰登”——自然环·品牌重塑我有“我风格·宾宝精准服务“型一代·助推鸿星尔克做大的网·“台北魅力”上海展现·2010年冬季产品发布会·“战狼世家”牵手BOBO·孟珊:奥康出美玉天·爱的造就让我们看到爱·烧掉3000万推1.5线品牌·格格2010春夏东西融合·投向趋势的目光——利·“最美的行走”VJC男·中国名牌坦博尔羽绒服时尚展示5大流行凉“可勒式2010饰品米皇:多反季节穿新人新象。

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