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By The End Of The Year, The Number Of Domestic Group Buying Websites Will Be Expected To Reach 880.

2010/8/7 10:15:00 50

Group Buying

On August 5th, according to the "2010 (top) China e-commerce market data monitoring report" released by the China e-commerce research center, a well-known e-commerce research organization, the number of domestic group buying websites surged to 480 by the end of June 2010, and is developing at a rapid pace. It is estimated that by the end of 2010, the number of domestic group buying websites will reach 880.


In the first half of 2010, there was a fierce group buying hurricane.

Following the success of the group buying websites in the first tier cities such as the United States and the F group, the two or three tier city group buying websites are also rising rapidly.

With the Sohu,

tencent

The entry of sina and other Internet giants has made this battle known as "hundred regiment war" even hotter.


Visible, Groupon with its clear, simple, direct business mode, only a few months in the country, has been everywhere.

For group buying industry, China Electronic Commerce Research Center Fang Yingzhi believes that it is very easy to enter the business, only less than twenty thousand, but with the continuous emergence of group buying websites, a series of website operations,

Business affairs

Cooperation, business promotion and so on will require a lot of money. If there is no industry background, or the group buying website with enough funds, it will be very difficult for them to make profits or even survive.


The profit mode of group buying websites is mainly to collect paction commissions, but compared with Groupon30%-50%'s Commission, because of the large number of domestic group buying websites, in order to occupy the commanding heights of a certain regional market, group buying websites take advantage of the very low commission ratio to snatch merchants, resulting in the industry unable to develop smoothly and making profits difficult.


Therefore, the further development of group buying website needs careful layout.

According to the investigation and statistics of China Electronic Commerce Research Center, the proportion of group buying website operators is now higher than that of the group buying group. The US group network takes 24% of the market share, and F group and pull hand net occupy 19.10% and 12.30% market share respectively.

Group buying network, full net, 24 coupons, AI Bang network and other group buying websites follow.


The above group buying websites have a good background, thus gaining the opportunity to quickly seize the market, but China

Electronic Commerce

The research center believes that single group buying websites always isolate information and produce "isolated island phenomenon".

At this point, the website of group buying navigation mode will be able to seize the commanding heights, such as "I am regimental network" and "YES group". For the aggregation of many group buying website information, users will be able to choose their own information in real time and choose the appropriate platform group purchase.


When the industry develops to a certain extent, there will always be many disadvantages, and then many enterprises will be eliminated.

The number of group buying enterprises increased from 485 to June in March this year, resulting in continuous complaints and confusion.


Fang Yingzhi, an analyst with the China Electronic Commerce Research Center, believes that with the growing scale of group buying, the group buying website is bound to face the regulation of relevant regulatory departments and industry standards when it is further developed.


For group buying website, who can become the real benchmark in the industry is a great test.

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