China'S Knitting Industry Summit 2010 Shanghai

In August 25th, "science and technology achievement healthy life and 2010 China Knitting Industry Strategic Development Summit"

Modern people's pursuit of health is showing a trend of diversification, not only to "eat healthy", but also to value more and more.

In this time

Health care textiles

When it comes to the market of China's health care functional textile industry, it is necessary to start with the market of Chinese health care products industry.

Because China's health care products industry generally includes three parts: health food, health care products and health care services, and health care functional textiles belong to the ranks of health care products.

China's health care products industry has been developing rapidly since 1980s.

After the adjustment period of 6 years from 2003 to 2008, China's health food industry entered a new stage of orderly development from 2009.

In 2009, China was known as the world's second largest health food market with a market scale of US $13 billion 400 million (about 91 billion 120 million yuan), and the gap between the United States and the largest market in the United States was only 2 billion 700 million dollars.

"According to the expectation, the gross domestic product of China's health industry will reach 960 billion yuan, 24800 billion yuan and 57200 billion yuan in 2010, 2015 and 2020 respectively. The annual growth rate of the gross domestic product of health care industry will reach 20%, and the development space will be huge."

Zhang Fenglou, director of China Health Care Association, said.

In the context of such a huge market potential of China's health care industry, health care functional textiles, as one of them, also have a good performance, and are catching up with the health food products known as "big brother of health care industry" in the health care industry.

From the middle of 90s of last century to the present, the development of health care functional textiles in China has been developing for more than ten years. At present, it is showing the characteristics of rapid development and strong consumption demand.

And it is growing at a rapid rate in terms of variety, quantity and sales volume.

With high technology and high added value health care functions, textiles have sprung up and become a new growth point of China's textile industry.

Zhou Bangyong, Deputy Secretary General of the China Health Care Association, explained: "health care knitted and household textiles have accounted for about 8% of the knitted products and home textiles. In 2009, the sales of health care functional textiles reached 100 billion yuan, reaching the annual sales volume of" big brother "health food and increasing by 20% annually.

Let me put it another way,

A tempting giant cake.

At present, the average profit rate of China's textile industry is only about 3.97%, and the average profit margin of Enterprises above Designated Size 2/3 is only 0.36%.

It is because of this, although the industry is very large, it can not stand the wind and wind.

On the contrary, the health function textile products can meet the health needs of the consumers, have a certain scientific and technological content and practical value, which determines its higher added value. The general profit rate of the health function textile enterprises is in the same way.

At present, in the field of health care in China, health food is also mainly

Not only that, it is a tempting "cake", but also because the Chinese health care functional textiles market has a good market.

Moreover, in the "one child era" with more than 100 million children in our country, parents care more about their children's health than any other time. They are willing to spend money on their children to buy health.

As the moment

Health care functional textiles can not only be a great achievement in the field of textile and clothing, but also can extend more products with high technology content and high added value to other fields.

For example, dressings, bandages, supporting belts, surgical lines, and many professional athletes in the sports field can be used with high technology, high value-added health care functional textiles.

At present, health care functional textiles have become the mainstream industry.

According to the experts' prediction, the health care function textile industry will continue to maintain a growth rate of over 20% for a considerable period of time. At least in the expected 10 or 20 years, this trend will not weaken.

Therefore,

China's health care functional textiles market has great potential for development in the future. It is an attractive cake.

As Yang Shibin, director of the China knitwear industry association, said, "health care functional textiles have a bright future. We should seize opportunities and build a new platform for knitting industry."

At present, there are many enterprises in China that are engaged in the production and operation of health care functional textiles.

As American advertising research experts

Apart from brand building, at present, many domestic research and development of functional fibers have not really gone to the market terminal, but also to consumers, that is, channel construction is not perfect.

This is also a realistic problem that can not be avoided.

Yang Shibin, director of the China knitted Industrial Association, pointed out clearly that "the industrial value chain is located in the industrial value chain.

"

In terms of channel development, there are many successful examples of health care functional textile enterprises.

Take the famous international brand Amway, for example, it has its own set of sales channels.

To build a clothing brand, we need to operate in a comprehensive way from the aspects of brand, pig, brand culture, brand image, brand service, brand management mode and brand innovation system, and the role of marketing channel to brand is like the blood vessel in human body, conveying the nourishment and deciding the rise and fall of brand.