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China'S Knitting Industry Summit 2010 Shanghai

2010/8/30 15:36:00 39

Knitting Industry

In August 25th, "science and technology achievement healthy life and 2010 China Knitting Industry Strategic Development Summit"

Shanghai

Hold.

This event is co sponsored by China Knitting Industry Association and China Healthcare Association. Beijing Huaxing Hai CI Biotechnology Co., Ltd.

Xu Kunyuan, vice chairman of China Textile Industry Association, Yang Shibin, chairman of China knitted Industrial Association, and Hu Guangmin, chairman of Beijing Huaxing huitai Biotechnology Co., Ltd. attended the summit.


Modern people's pursuit of health is showing a trend of diversification, not only to "eat healthy", but also to value more and more.

Wear out health

","

Sleep out of health

"

One of the basic prerequisites for achieving healthy life is technology. Technology can provide strong support for textile and clothing products. Health care functional textiles are a successful case in which technology promotes textile and clothing at a higher level.

Along with the growing maturity of Chinese consumers' sense of consciousness and consumer psychology, health care functional textiles are ushering in a bright spring ahead of China's bright future because of its perfect interpretation of "healthy achievements in technology and achievements".


In this time

Summit

Yang Shibin, director of the China knitwear industry association, delivered a speech around the theme of "building a new platform for the needle spinning industry". Wu Gaohan, a spokesman for the China Consumer Association, analyzed the current situation of the Chinese health care products sales market. Zhou Bangyong, Deputy Secretary General of the Chinese health Association, pointed out the strategic development opportunities for health care functional textiles. Beijing Huaxing Hai CI Biotechnology Co., Ltd. also expounded the views on the development trend of underwear, the concept of consumption, and the marketing innovation of knitwear in the future.


  



 


Health care textiles

A new force suddenly rises


When it comes to the market of China's health care functional textile industry, it is necessary to start with the market of Chinese health care products industry.

Because China's health care products industry generally includes three parts: health food, health care products and health care services, and health care functional textiles belong to the ranks of health care products.


China's health care products industry has been developing rapidly since 1980s.

Unique

And

market potential

Huge industry.


After the adjustment period of 6 years from 2003 to 2008, China's health food industry entered a new stage of orderly development from 2009.

In 2009, China was known as the world's second largest health food market with a market scale of US $13 billion 400 million (about 91 billion 120 million yuan), and the gap between the United States and the largest market in the United States was only 2 billion 700 million dollars.


"According to the expectation, the gross domestic product of China's health industry will reach 960 billion yuan, 24800 billion yuan and 57200 billion yuan in 2010, 2015 and 2020 respectively. The annual growth rate of the gross domestic product of health care industry will reach 20%, and the development space will be huge."

Zhang Fenglou, director of China Health Care Association, said.


In the context of such a huge market potential of China's health care industry, health care functional textiles, as one of them, also have a good performance, and are catching up with the health food products known as "big brother of health care industry" in the health care industry.


From the middle of 90s of last century to the present, the development of health care functional textiles in China has been developing for more than ten years. At present, it is showing the characteristics of rapid development and strong consumption demand.

And it is growing at a rapid rate in terms of variety, quantity and sales volume.


With high technology and high added value health care functions, textiles have sprung up and become a new growth point of China's textile industry.

Zhou Bangyong, Deputy Secretary General of the China Health Care Association, explained: "health care knitted and household textiles have accounted for about 8% of the knitted products and home textiles. In 2009, the sales of health care functional textiles reached 100 billion yuan, reaching the annual sales volume of" big brother "health food and increasing by 20% annually.

Let me put it another way,

Health care textiles have gone beyond health food.


  



 


A tempting giant cake.


At present, the average profit rate of China's textile industry is only about 3.97%, and the average profit margin of Enterprises above Designated Size 2/3 is only 0.36%.

It is because of this, although the industry is very large, it can not stand the wind and wind.

On the contrary, the health function textile products can meet the health needs of the consumers, have a certain scientific and technological content and practical value, which determines its higher added value. The general profit rate of the health function textile enterprises is in the same way.

15% - 50%

Between.

As Du Yuzhou, chairman of the China Textile Industry Association, made clear when it comes to the "contribution rate of science and technology", health textiles will become an important development direction of the textile industry.

It can be said that health care functional textiles make traditional textiles break through from the trap of low added value.


At present, in the field of health care in China, health food is also mainly

Middle aged and elderly market

Mainly, young consumer groups have always been small, but health care functional textiles can break through this age limit, the market coverage is broader, and the market segmentation ability is bigger.


Not only that, it is a tempting "cake", but also because the Chinese health care functional textiles market has a good market.

Consumption environment

With the rapid development of China's economy, the per capita national income has reached US $3000, people's living standards have been rising, consumer demand has been rising, and health concerns have also been increasing. This has ushered in the consumption of health care functional textiles.

Gold development period


Moreover, in the "one child era" with more than 100 million children in our country, parents care more about their children's health than any other time. They are willing to spend money on their children to buy health.


As the moment

Consumption Army

The "post-80s" and "post-90s" advocate nature and advocate health. They not only enjoy fashionable clothes, but also enjoy textile products with health care functions. They are not stingy to pay for their health.


Health care functional textiles can not only be a great achievement in the field of textile and clothing, but also can extend more products with high technology content and high added value to other fields.

For example, dressings, bandages, supporting belts, surgical lines, and many professional athletes in the sports field can be used with high technology, high value-added health care functional textiles.


At present, health care functional textiles have become the mainstream industry.

According to the experts' prediction, the health care function textile industry will continue to maintain a growth rate of over 20% for a considerable period of time. At least in the expected 10 or 20 years, this trend will not weaken.

Therefore,

2015

The industry is expected to reach

200 billion yuan

Scale.


China's health care functional textiles market has great potential for development in the future. It is an attractive cake.

As Yang Shibin, director of the China knitwear industry association, said, "health care functional textiles have a bright future. We should seize opportunities and build a new platform for knitting industry."


  



 


  

brand building

and

Channel development

Is the key


At present, there are many enterprises in China that are engaged in the production and operation of health care functional textiles.

Famous in China

There are not many brands, and the brand of Chinese health care functional textiles that can be called internationally is even less.

Although China's health care functional textiles start late than abroad, but from a global perspective, China is a large textile producing country and a large consumer country. The reputation, reputation and loyalty of health care functional textile brands have not yet been set up. China's health care functional textile enterprises still need to strengthen brand building.


As American advertising research experts

Larry Wright

"Owning a market is more important than having a factory. The only way to have a market is to have a market winning brand."


Apart from brand building, at present, many domestic research and development of functional fibers have not really gone to the market terminal, but also to consumers, that is, channel construction is not perfect.

This is also a realistic problem that can not be avoided.


Yang Shibin, director of the China knitted Industrial Association, pointed out clearly that "the industrial value chain is located in the industrial value chain.

Smile curve

R & D and service at both ends is a weak link in China's health care function textile industry, especially marketing and service.


"

Win by "Tao"

We should explore marketing channels, build health care functional textile trade platform, implement brand development strategy, promote domestic market, expand international market, and establish influential international brand.

Zhou Bangyong, Deputy Secretary General of China Health Association

Marketing channel

It is one of the key links in the long term development of health care textiles.


In terms of channel development, there are many successful examples of health care functional textile enterprises.

Take the famous international brand Amway, for example, it has its own set of sales channels.

Unique and effective

The pattern.

Besides, at present, some of the domestic industry enterprises have also taken part in the front.

For example, the 500 competitiveness of China's textile and garment enterprises, Beijing Huaxing Hai CI Biotechnology Co., Ltd. is breaking through from traditional textiles, "jumping out of textile and weaving", specialized textile subdivision with traditional textile as a carrier, and I am a pig, developing health care functional textiles, giving full play to their advantages and creating unique products.

characteristic

Brand.

Moreover, we should use modern innovative ideas to elongate the industrial chain and realize the whole process of industrial development.

Adopting the way of alliance cooperation, scientifically integrating superior resources, signing strategic cooperation agreements with dozens of alliance textile and garment enterprises.

What is worth mentioning is that the professional terminal brand operation company established in Beijing is based on the leading technology, strict quality supervision, perfect marketing, fast logistics distribution and advanced terminal store management concept.

Radiation terminal market

It can be said that it is one of the representatives of industrial enterprises in terms of brand building and channel development.


To build a clothing brand, we need to operate in a comprehensive way from the aspects of brand, pig, brand culture, brand image, brand service, brand management mode and brand innovation system, and the role of marketing channel to brand is like the blood vessel in human body, conveying the nourishment and deciding the rise and fall of brand.

Brand building and channel development

The two complement each other and interact with each other.

The two together determine the future of Chinese health care products enterprises and the whole industry.


 

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