Feng Li, A Famous Chinese Children'S Wear Town, Insists On Walking On Two Legs.

Since 2005, Shishi Feng Li Street office has been China.

Industrial development is developing rapidly.

After 20 years of development, especially in obtaining the title of "China's children's wear town", we have made significant progress in the industrial chain improvement and brand building.

Qiu Yinhe, director of the Feng Li Street office, told reporters.

Children's wear industry chain is more perfect.

With the development of more than 20 years, the Shishi children's clothing industry, which is based on Feng Li children's wear base, has formed an industrial chain centered on the production and processing of children's clothing and apparel, which involves the research and development, design, clothing processing and production of children's clothing products to various fields, such as information, logistics, accessories, accessories and marketing.

At present, there are more than 1000 enterprises in Shishi and children's wear, and nearly 100 thousand children wear clothes.

Whether clothing or accessories, children's clothing production needs zipper, trademark, computer embroidery, printing, buttons, sewing thread, ribbon, packaging bags, etc., can be produced and matched in Fengli and the area. The fabric is also famous for its famous mandarin duck pond fabric market.

At the same time, Fung Li children's clothing production base also gathered a number of logistics companies, so that Shishi children's clothing from the surface accessories procurement processing to production and terminal sales, closely linked.

The brand strategy has achieved remarkable results.

In March 2005, Shishi municipal Party committee and municipal government promulgated the decision on speeding up the development of textile and garment industry, and explicitly proposed that we should start the "six projects", that is, the implementation of "famous enterprises, famous brands, famous shops, famous masters, famous teachers and famous models".

Shishi children's clothing enterprises have responded positively to the government's call, and have emerged a large number of children's clothing brands which are quite influential in the whole country, such as wild leopards, seven colored clouds, little buddies, and WAN Ying.

In particular, it is worth mentioning that in recent years, the brand awareness of Shishi children's wear enterprises has been constantly enhanced. The "wild leopard" has been appraised as "China's export brand" and "China's top ten famous brand children's clothing" by the Ministry of Commerce.

At present, Shishi children's clothing insists on walking on two legs, on the one hand, vigorously expanding the domestic market, on the other hand, further expanding the share of foreign trade, and exports have increased from 50% in 2005 to nearly 70% now.

Many countries and regions in the world, especially in the Middle East, Europe and the United States and Southeast Asia, have purchased Shishi Phoenix as a designated place for children's clothing, and some famous children's wear brands at home and abroad have also become long-term partners with Shishi's enterprises.

In 2009, the total revenue of Feng Li Street office reached 363 million 370 thousand yuan, an increase of 65% compared with 2005.

Among them, the total output value of industrial products above Designated Size reached 3 billion 300 million yuan, compared with 2005, an increase of 155%, of which the contribution rate of children's clothing industry accounted for nearly half of the textile and garment industry.

Government and associations as industrial boosters

Feng Li's children's clothing industry can develop rapidly. Apart from the local leading enterprises to promote the development of other enterprises, the governments at all levels and the Shishi children's wear association established by Feng Li play an important role in it.

"The support of local government to the development of textile and garment industry is unprecedented."

Wang Wenjun, President of Shishi children's wear industry association, said.

Government support is unprecedented.

It is understood that in 2005, when Feng Li was named "China's children's wear town", it was the important period for the development of textile and garment industry supported by Shishi municipal Party committee and municipal government.

Shishi municipal Party committee and municipal government issued successively a series of policies and measures for supporting the development of enterprises and the measures for supporting the development of key enterprises, and for several years led by the government to organize enterprises to go to Beijing and Guangzhou to participate in the China International Textile and Garment Fair, the Canton Fair and the famous international clothing exhibition, to help enterprises set up the platform for internal and foreign trade, and provide policy and financial support to exhibitors.

At the same time, the government's support for enterprises has also increased year by year. In 2009, the total amount of funds supporting the development of enterprises reached 214 million yuan.

These include special funds to support enterprise awards, subsidies for standard factory buildings and special subsidies for fairs, which provide important guarantee for the development of industrial clusters.

The most obvious progress is the pformation of Shishi Fung Li middle road in 2005. After several years of construction, Shishi children's clothing foreign trade quality market is newly unveiled, and business and popularity are surging. Nearly 500 businesses are scrambling to enter, attracting large numbers of foreign businessmen to purchase negotiations every day, and promoting the further development of Shishi foreign trade children's clothing industry.

Industry associations open up markets.

In addition to the support of the government, the Shishi children's wear industry association, which was founded by Feng Li, has also played a great role. At the beginning of its founding, it was just in time for the global financial turmoil to successfully resist the storm and twist the Shishi enterprises into a rope.

Wang Wenjun told reporters that in accordance with the idea of "communication, cooperation, win-win and development", the Shishi children's Wear Industry Association put forward a series of development initiatives at the very beginning of its establishment: organizing enterprises to go to Japan to study and learn, to understand the development trend of the international children's wear market; organize dozens of enterprises to visit China's international clothing and Accessories Fair in Beijing; the soldiers score the road to conduct research in the major clothing markets nationwide; in particular, at the thirteenth cross strait textile and Clothing Fair held this year, nearly 100 children's clothing enterprises have made a collective appearance, showing the brand new image and style of the Shishi children's clothing, attracting many Chinese and foreign businessmen who come to visit the exhibition, and have been well received by all circles.

"In developing the market, the association actively mobilized more member enterprises to enter the Shishi clothing city children's wear trading area, striving to build the Shishi clothing city into a window for displaying the image and strength of Shishi children's clothing; on the other hand, the association is also actively looking for broader market space, and striving to cooperate with the major professional markets of the whole country, and the number of stone children's clothing enterprises will be integrated into a number of large-scale professional children's wear market, so as to maximize the sharing of resources and let the Shishi children's wear better sail."

Wang Wenjun's remarks reveal the goal of Shishi children's clothing - facing the whole country until the world stage.

In the "12th Five-Year" industrial development plan in Fengli, we wrote: "build a base, a center and a market, and promote the development of the industrial cluster of Shishi children's clothing. A base is the production base of Fengli children's clothing; a center is to set up the design center of Shishi children's wear; a market is a large-scale Shishi children's wear foreign trade market integrating the South China Road and the 92 road with the central town road as the center."

I believe that with the support of all levels of government in Shishi, under the organization of Shishi children's wear industry association, the "children's wear famous city" title will become louder and louder.