Homogenization Of Children's Shoes In Jinjiang Restricts The Development Of Enterprises

" Children's shoes At least 38 billion yuan per year in China. Many entrepreneurs who produce children's shoes in Jinjiang are also worried about the huge potential of development, because homogenization restricts the development of enterprises. It is a good way to break the homogenization development by putting cartoon characters and cartoon dolls into the production design of children's shoes.

"The competition of non brand children's shoes is not just about quality, but style design is directly related to sales performance." Ding Canyang, general manager of Jinjiang Jinwei sporting goods Co., Ltd. believes that the golden age of Jinjiang's children's footwear industry has also brought opportunities for the development of the animation industry. The children's shoes industry has begun to step out of the era of pure product competition oriented, and is more concerned about the animation marketing and promotion of enterprises. Kasiron, the brand of children's shoes under Jin Wei banner, is a successful example of the company's first marriage with the animation industry. Kasiron, who is known as the children's column of Hunan Golden Eagle cartoon channel, "the child's heart hits the earth", let the lovely dinosaur image go deep into the children's hearts.

Kasiron, this lovely and handsome dinosaur was born in 1997. Now Kasiron has not only a dragon brigade, Jin Jin, Weiwei, Kaka, West, dragon, but also 100 Kasiron children's products store, involving children's shoes, children's wear and children's accessories. Due to the risk of being replaced by cartoon images, Kasiron has attached great importance to scientific and technological innovation in recent years. "Children's shoes are not as simple as they used to be, but instead become equal to materials and styles." Technological innovation is the biggest change of children's shoes nowadays. Even a pair of children's shoes may have very high technical content. Ding Canyang said that by changing the inside materials and using nano odor control materials, the brand of the main brand of children's health was launched this season, and the concept of health technology was appealed to children's shoes. Nowadays, the sales of Kasiron's children's shoes in the coastal areas exceed that of the north of the Yangtze River. The annual sales volume of children's sports shoes, which are located in fashion and vigor, has exceeded 3 million pairs.

During the interview, quite a few Children's shoes Although the production enterprises are optimistic about the development prospect of the cooperation with the animation image, they still worry: because the capital cost of the general investment operation animation industry is huge, once the cartoon image is out of line with the design and production of the product, the capital planning for the market operation is not in place. Children's shoes The quality of products is not easy, but if the money falls down, it may not be able to match the economic benefits.

"Under such circumstances, it is a shortcut for enterprises to cooperate with animation companies to develop their own cartoon images." Yang Xiaoming, President of Fujian Shijia Mei Ying animation Media Co., Ltd. believes that "this way can be personalized development for the main culture of children's shoes enterprises. Second, it can also replace celebrity endorsements, and directly compiling cartoon characters into advertising films."

Facing the maturity and rise of the domestic animation industry, Quanzhou's industrial capital began to seek docking actively. This year, Zi Yan light industry jointly set up a training base for animation talents in Colleges and universities, aiming to build a cooperation platform for Industry and animation. In an interview with reporters, many industry personages said that Jinjiang enterprises have the advantages of complete industrial chain and perfect marketing channels, and the time to introduce cartoon images to marketing is ripe. Apart from the snack food industry, children's clothing, sports shoes and other industries are also rarely seen through cartoon image publicity. The prospect is very broad, and will greatly promote the upgrading and upgrading of traditional industries.