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Wenzhou'S Foreign Trade Footwear Market Is Uncertain &Nbsp; Domestic Sales Are Not Optimistic.

2010/9/17 11:59:00 74

In the first half of this year,

Wenzhou domestic shoes

On the whole, the situation is not optimistic, because Wenzhou's domestic sales shoes have been affected by many factors. In the end, it is a good start, but the ending has been embarrassed by inventory. Recently, I visited the main shoe industry in Wenzhou. In the first half of the year, the trend of Wenzhou's domestic shoes was investigated.

Wenzhou is based on Kangnai.

AOKANG

There are also many foreign trade enterprises, such as red dragonfly and so on, which are represented by Dongyi, di bang and Jin Di. In addition, there are many domestic enterprises in Wenzhou economic development zone and shoe capital industrial park.

In these areas, there are quite a few enterprises producing men's shoes, followed by women's shoes enterprises.

After years of development, Lucheng District, economic development zone, shoe city industrial zone and North ou have gradually formed an important production base for Wenzhou men's shoes. The men's shoes produced by these production bases, both product development, quality and price, have been recognized and accepted by the outside world. Therefore, the domestic enterprises in these regions directly decided the trend of Wenzhou's domestic shoe market in the first half of the year.

However, the author also noted that in the first half of this year, the enterprises that did really well did not only sell products well, but also praised the quality of their products, and some enterprises also appeared in short supply, such as AOKANG in Yongjia.

Red Dragonfly

The footwear industry of Japan, Thailand, red hat and spider king; the JD, Dongyi, multi Kang, Shun Sheng and other footwear industries in the economic development zone; Kangnai, Ju Tian, Huang Mei, Hong Shun, Huan bird and other footwear industries in Lucheng district.

I learned from the visit that in the first half of this year, there was a company producing men's sandals in Lucheng district. Only 80 thousand pairs of shoes were produced in the first half of the year, and the inventory reached more than 20000 pairs.

There is a medium-sized enterprise, there are 2 cold sticky line, the whole first half of the year produced about four hundred thousand pairs of children's shoes, and inventory backlog of nearly 50 thousand pairs, if the previous inventory, there are nearly 80 thousand pairs.

According to the person in charge of the enterprise, the customer response is normal until the end of April, but only a few days' efforts have made the domestic market suddenly quiet, so that the enterprises can not be changed by the inventory.

For domestic women's shoes manufacturers, although there is no pressure on inventory, the overall output is still down compared with previous years.

However, in the trend of economic recovery, Wenzhou shoe industry also came to the good news, a group of excellent Wenzhou women shoes enterprises unite together, set up a professional platform, actively expand the market.

Affected by the slow pace of economic recovery, the women's shoes enterprises in Wenzhou are not having a good time in the first half of this year. Since June and July, with the advent of the autumn and winter shoe development season, Wenzhou women's shoes enterprises have begun to warm up, and the enterprises are in good condition. Some enterprises are beginning to recruit workers to expand their production scale.

For enterprises that do even PVC injection shoes, it is an opportunity for product upgrading and sustainable development, but at the same time, we should pay attention to the following risks. Since last year to the first half of this year, new equipment has exceeded expectations, and with the original equipment, the continued development of domestic PVC shoes should be evaluated.

During the visit, I was greatly surprised by the fact that a small scale of domestic shoe manufacturers had increased their output this year. The growth rate varies from factory to factory, with a few percent growth. The growth rate of an enterprise is more than 40%. Although the enterprise is also facing the problem of backlog, the number of stocks is not so exaggerated as the rumours of outside.

According to the person in charge of the company, others believe that the domestic market is not very good in the first half of this year, but he thinks it is a rare opportunity for development.

According to the author's understanding, there are three main reasons for the large number of domestic shoes sold in Wenzhou this year: first, there are backlog stocks before the market; the two is that all enterprises have riveted the output together, resulting in inventory; three, the sales volume of shoes has dropped sharply due to the weather.

The market of Wenzhou's foreign trade footwear industry is unpredictable, and the competition in the domestic market is fierce. The sharp increase in production costs and the sharp shrinkage of profits are still a difficult problem for many shoe companies.

If an enterprise wants to seek survival and development in crisis, waiting and hesitation can only wait for death, and seek the path of change to win the battle.