Haining, China, The Bright Pearl Of The Yangtze River Delta, The Leader Of Leather Industry In China

Starting from Xiaoshan airport, passing the Hangzhou bridge by the Xiasha bridge, it will be less than an hour's drive to reach Zhejiang.

The first impression given by Haining is a typical Yangtze River Delta city: opening earlier and developing rapidly, private enterprises everywhere, and regional characteristics and economic advantages are obvious.

In Haining, leather, home textiles, warp knitting are the most important three carriages in its industrial economy. "China's leather capital", "China's home textile and textile famous town" and "China's warp knitting city" are the outstanding achievements of Haining's two digit economic growth for ten consecutive years.

China

In 1994, since the construction of China Leather City in Haining, Haining leather industry has embarked on the road of rapid development.

Market advantage and industrial advantage influence each other and promote each other. Leather industry is rapidly becoming one of the pillar industries of Haining's economy.

Today, Haining leather industry is relying on the two platforms of Haining China Leather City and Haining pedo science and Technology Industrial Park, which is further accelerating its industrial cluster, scale and networking development.

So far, Haining has formed a complete leather leather industry system, which is made up of sofa covers and finished sofa, leather clothing and tanning industry as pillar industries, and leather products such as leather tickets, bags, leather bags, leather hardware accessories and leather gloves.

Over the years, the Haining municipal government has persisted in utilizing talents, technology, brand and market advantages to support a number of key and key enterprises in terms of scale and level, and to develop collectivization. Haining has finally become the leader of China's leather industry.

According to the introduction, there are 10 leather enterprises selected in the selection of "Xinghai engineering enterprise" organized by Haining city. Among them, Zhejiang Carson Industrial Co., Ltd. has more than 20 holding companies, and has developed into a large enterprise group engaged in research, production and sale of leather, soft furniture and automobile cushion leather, and is the leader of leather industry in China.

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In order to speed up the cultivation of regional brands and promote industrial upgrading by brand building, Haining has made breakthrough progress in brand cultivation in recent years.

By the end of 2009, the leather industry in Haining had 1 regional brands in Zhejiang, 2 famous brand products in China, 3 famous trademarks in China, and 6 famous brand products in Zhejiang. It has become the most concentrated brand in the leather industry in the whole country.

In addition, in promoting the pformation and upgrading of leather industry to modern industrial clusters, Haining has also implemented science and technology innovation projects.

According to the briefing, at present, the Haining municipal government has invested 26 million yuan of funds in the construction of technological innovation service platform, and imported R & D centers such as square leather inspection center, China leather and shoemaking Research Institute, Wenzhou University, etc., to set up a public laboratory for Leather Chemistry Research, and regard the key common technology restricting the development of leather industry as the main research direction.

The upgrading of enterprise's innovation ability and the gradual improvement of regional innovation system have improved the overall competitiveness of Haining's leather industry.

Home textile industry youth unlimited

Besides leather, Haining's home textile industry also has a high reputation in the whole country, which is embodied in Xu Cun, a famous textile town in China: Haining Home Textile City, Haining Xu Village Industrial Function Zone, Haining China Light Textile Science and Technology Industrial Park, which constitutes the important window of Haining home textile production and sales.

According to Zhu Jianli, Secretary General of Haining Home Textile Association, at present, there are more than 12 thousand home textile enterprises in Haining, of which 362 are above scale enterprises, and nearly 100 are home textile enterprises with the right of self import and export.

In 2009, Haining home textile enterprises realized sales value of about 17000000000 yuan.

It is understood that in recent years, with a large number of leading enterprises to invest in Haining, the market competitiveness and industry influence of Haining home textiles rapidly increased.

Haining home textile industry has been expanding its scale and market competitiveness by utilizing its industrial advantages and location advantages.

At the same time, relying on technological pformation and technological innovation, the structure of Haining's home textile industry tends to be reasonable. The product extends from the original single jacquard curtain cloth to the present middle and high grade sand release, cut flannelette, velvet cloth, pillows, mats, shower curtain and so on.

Through the unique display of Haining Home Textile Expo, China International Home Textile Fair, Guangzhou spring home textile exhibition, Shenzhen home textile exhibition, Suzhou Furniture Fair, Frankfurt Home Textile Expo and other domestic and international stage, Haining home textile brand has shown its unique youthful vitality, which also makes Haining's home textile regional brand status increase in the international market year by year.

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In the interview, reporters found that some home textile enterprises in Haining are actively exploring innovative business models.

Some domestic textile enterprises in Haining have strengthened close cooperation with wholesalers and franchisees, established franchised stores and brand stores in the first and second tier cities of the country, and opened various channels such as shopping malls, and other enterprises began to introduce branded Home Textiles Distribution and franchise stores.

To be sure, many home textile enterprises in Haining have changed from producers to semi traders, showing a new business trend: some enterprises buy gray cloth in the field, and then carry out multi-scale processes such as bronzing, compounding, printing, post processing and so on to enhance the added value of products; some enterprises go to the contracted workshop in the field to make production, so as to reduce the cost.

The warp knitting industry has woven textile names.

In the economic industry of Haining, the warp knitting industry is also a very important part of the "three pillars".

In the 80s of last century, the warp knitting industry in Haining just started and its output value was not noticeable.

It was not until the mid 90s of last century that Haining's warp knitting industry began to develop rapidly.

Now, looking back at this development process, who would have thought that the 30 year old warp knitting industry has woven Haining into the "capital of Chinese warp knitting".

According to Shen Linong, Secretary of the Haining municipal Party committee, at present, the warp knitting industry in Haining ranks first in the whole country in terms of overall scale, equipment level, product level and development capability. Haining is known as "the most intensive place of warp knitting machine in the world" by international equipment suppliers, and Haining is also regarded as an advanced industrial base of industrial textiles.

In recent years, by strengthening planning and guidance, Haining has further promoted the optimization, adjustment and upgrading of the warp knitting industry structure, elongated the industrial chain and promoted the sustained development of the industry.

Statistics released by the Haining municipal government show that since 2001, the output value of Haining's warp knitting industry has increased by more than 3 times, and the number of Enterprises above designated size has increased by nearly 4 times.

At present, Haining has over 237 warp knitting enterprises and 2 listed companies.

In 2009, Haining warp knitting enterprises realized an output value of 9 billion 429 million yuan.

In addition to the development of planning to lead the industry and the development of platform service enterprises, the attention of the Haining municipal government to the brand has also made Haining fruitful.

In recent years, through the implementation of brand driving strategy, brand cultivation quality and engineering quality and strong market, Haining has stimulated the initiative and initiative of enterprises, promoted the technological innovation and management innovation of enterprises, and promoted the pformation and upgrading of enterprises.

At present, Haining has 22 well-known trademarks in China, 36 famous trademarks in China, 6 famous brands in China, and 21 famous brands in Zhejiang.

Among them, there are 2 Chinese famous brands, 2 well-known trademarks in China, 7 famous brands in Zhejiang and 8 famous trademarks in the warp knitting field.

In order to further strengthen and strengthen the warp knitting industry, Haining is actively expanding its upstream chemical fiber industry, and striving to improve its finishing capabilities. On the other hand, it also vigorously develops R & D, marketing and other producer services, and gradually forms a complete industrial chain.

It is foreseeable that along with the pformation and upgrading of industries and the continuous extension of Haining's textile and garment industry chain, Haining's economy will rise rapidly in China and even in the whole world.