Hinur: Men'S Wear Brand With Regional Advantages
Key points of investment
Famous men's wear brands in the north.
Man's suit
Sales of listed companies ranked second.
The Limited by Share Ltd concentrates on the development, manufacture and sales of high-end suits, shirts and apparel products. It mainly sells the brand of men's clothing. It is a famous brand in the north. It has 569 franchisees and 18 Direct stores. It occupies the first place in men's clothing market in four provinces in Shandong, Hebei, Henan and Shanxi.
Focus on men's clothing market segmentation, brand regional advantages, differentiation.
Sale
The strategy and the largest men's suit production base in the country are the core competitiveness of the company.
In the field of medium and high class men's clothing, he has built a strong brand image in the north, and the marketing strategy of lifetime free dry cleaning is in line with brand positioning, winning a good reputation for the company. The largest male clothing production base in the country has brought unparalleled cost advantages and quick order response capabilities to the company, and the scale effect has also improved the production efficiency and product quality.
Channel development,
be run directly by a manufacturer
Improving the gross profit margin is the source of the company's future profit growth.
Earnings forecast and Valuation: we expect the company's EPS in 2010 to be 0.70, 1.01, and 1.31 yuan in -2012.
At present, the dynamic price earnings ratio of clothing companies is generally 30-35 times, considering the company's status in the industry, corresponding to the company's performance in 2010, the reasonable value interval is 21.0-24.5 yuan.
Risk warning: the sales revenue of the company has increased negatively in the past two years, while the store efficiency is far below that of the seven wolves and the wedding birds.
Therefore, even considering the impact of the financial crisis on foreign trade orders, and thus affecting the company's sales revenue, we also need to attach importance to the management and upgrading of the original stores.
In the future, there is management risk in store expansion, and whether it can achieve project expectations.
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